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Progress Thru Processors Intel:  Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
1.0  Overview 2.0  Objectives 3.0  Considerations 4.0  Insights 5.0  Strategy  6.0  Tactics  7.0  How it Works 8.0  Big Idea 9.0  Why it Works  10.0  Measuring Success  11.0  Thatโ€™s a Wrap AGENDA
PART 1.0 OVERVIEW
OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PART 2.0 OBJECTIVES
OBJECTIVES ,[object Object],[object Object],[object Object]
PART 3.0 CONSIDERATIONS
CONSIDERATIONS Considerations Complexity Trust Security Issues Trend- Proof Green-Wash Label Scalable Gimmicky
PART 4.0 INSIGHTS
INSIGHTS : Current Landscape ,[object Object],[object Object],[object Object],[object Object]
INSIGHTS : Adoption Barriers ,[object Object],[object Object],[object Object]
PART 5.0 STRATEGY
STRATEGY  Barriers Institute Trust Enhance Marketing Strategy Create Understanding Address Concerns Engage in Conversation
IMPLEMENTATION : Creating Trust Trust W.O.M Address Security Concerns Highlight Advocates
IMPLEMENTATION : Educate Educate CIOโ€™s Corner Plain Language FAQs
IMPLEMENTATION : Outreach Identify potential stakeholders Internal Intel Charities Rosetta Climate Africa Industry Events Partners Investors Current Users Widget Interested Parties Local Schools Partners H&K Board Public W.O.M. Twitter YouTube LinkedIn Facebook
PART 6.0 TACTICS
TACTICS : Integrated Approach Tactics Tools Social Media Traditional Media Collateral Digital Events & Products
PART 7.0 HOW IT WORKS
HOW IT WORKS : Digital Outreach Digital Strategy Twitter LinkedIn Facebook Landing Page YouTube
PART 8.0 BIG IDEA
BIG IDEA Expanding the Brand Identity   Real Time Real People   Real Results Cause   Computing Get  Involved
PART 9.0 WHY IT WORKS
WHY IT WORKS Why  it  Works Integrated Approach Outlasts Trends Global Adoption Scalable Increases Understanding Sustainable Friend To Friend W.O.M. Reduces Barriers
PART 10.0 MEASURING SUCCESS
MEASURING SUCCESS Traditional Marketing Strategies Social Media Marketing Strategies Inform Engage Brand Identity Twitter # Hashtags Followers Fans Friends Widget Downloads Program Goals CSR Goals ROMI Educate Remove Barriers
PART 11.0 Wrap Up
Wrap Up Wrap  Up Inform Converse Trust ROMI Reach Story Sustain Scale
??????? QUESTIONS
UK Jenna Mills Quentin Hustand Beatriz Perez

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Progress Thru Processors

Editor's Notes

  1. Beatriz
  2. Beatriz
  3. Beatriz
  4. Beatriz The projects include Rosetta at Home , which analyses protein structures, ClimatePrediction.net , which tests the accuracy of climate models, and Africa at Home , which tackles humanitarian issues such as malaria. Those wishing to take part can obtain the Progress Thru Processors beta through Facebook. Intel explained that the software will run only when the CPU has idle processing power, and has little overall effect on the system's power consumption. Intel hopes to connect increasingly powerful processor hardware on end-user systems with the distributed research efforts. "Progress Thru Processors underscores our belief that small contributions made by individuals can collectively have a far-reaching impact on our world," said Deborah Conrad, vice president and general manager of Intel's Corporate Marketing Group. "By simply running an application on your computer, which uses very little incremental resources, you can expand computing resources to researchers working to make the world a better place.โ€œSetup of the software, account, and all the regular hooks of most Facebook apps takes less than 5 minutes and you can post your contributions to your profile. The software also suspends itself automatically when you shut down your computer, so you donโ€™t need to draw energy unnecessarily by leaving the computer on. Once installed, you may want to open the preferences and crank down the available processing power from your computer; although the application doesnโ€™t slow down multitasking (itโ€™s very good about backing off when youโ€™re working), you may notice your computer fan humming along quite a bit if you allow it to use 70 or 80% of your CPU cycles. Distributed Computing: defined in many different ways. In most general terms it is a system to permit distributed processing of data and objects across a network of connected systems through the sharing of resources on that system. Distributed computing can encompass desktop PCs, powerful workstations, servers, and even mainframes and supercomputers interconnected through a network. Approx 15,000 Fans Approx 8,000 Downloads Began August 3, 2009 Launch through Dec 31 2009
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  6. Beatriz Intel is driven to create bold advancements in technology that enhance peopleโ€™s lives. Explore how Intel is cultivating the spirit of innovation and promoting the concept of sustainability in our operations and in communities worldwide. 50 thousand is a conservative estimate
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  8. Quentin User uncertainty of security issues, trust , green-washed label, gimmicky , complexity , scalable and trend-proof
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  10. Quentin Volunteers โ€“ users who have downloaded the widget and are donating processing power UK Social Media stats
  11. Quentin Users may be unmotivated due to a lack of understanding Users are unsure of the security issues this may cause Adoption Barriers to overcome include motivation to adopt, education and understanding, and trust Quentin Engages users where they spend their time on their desktop & on the web User experience impacted by amount of effort from engagement to result
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  13. Beatriz A ddress concerns Create understanding Institute trust Engage in conversation Enhance current media marketing strategies Enhance current brand identity
  14. Beatriz Address security concerns Highlight trusted advocates of program WOM : Friend to Friend
  15. Beatriz Use plain language Educate FAQs CIOโ€™s Corner
  16. Jenna Partners : Hill & Knowlton Current Users Charities : Rosetta@home, Climateprediction.net, Africa@home Public : Potential users, WOM Interested Parties : Local organizations Industry : Tech events Internal : Intel employees Tell the story
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  21. J e n n a Catchy Memorable Branded Expand the Brand Identity to introduce elements that will help target audience : generate interest, attention grabber, curiosity, inspiration, motivation
  22. Jenna Reduces barriers Increases understanding Friend to Friend Graphic Tools : Integrated Approach Current State Landscape of Adoption Future State : Outlast Trends with Strategic Integrated Approach Scalability Sustainability Easy to Access Comprehensible : Plain Language Results Oriented Creates and engages users in conversation Tells a story Creates viral online awareness
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  24. Jenna Increase of widget downloads Twitter followers and #hashtags Linkedin connections Assumed numbers: Forecast ROMI Click backs Increase efficient computing Increase CSR visibility and efforts
  25. Beatriz Thatโ€™s a wrap
  26. Beatriz Thatโ€™s a wrap