YouthConnect 2015: Community Agency Stream
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On July 17 2015, LinkedIn & CivicAction will partner to host the first YouthConnect event, a FREE capacity-building conference. The event will provide hands-on training from LinkedIn on how to teach youth to get on LinkedIn and strengthen their professional brand; build and leverage their network; understand how the job market works; find entry-level jobs. This event is geared at helping to level the playing field so all youth, including youth facing barriers, can profile their talents online and find meaningful employment. The conference is all about increasing the capacity in the Greater Toronto Area for both community agencies and employers to use LinkedIn and other resources to reduce youth unemployment. The conference will have three audiences: 1. Employers who want to gain practical tips and recommended resources for finding, hiring, and supporting youth who face multiple barriers to employment 2. Youth workers who directly support young people in finding employment 3. Young people who want to learn more about using LinkedIn to progress their career and are interested in championing this amongst their peers Hopefully you can leverage this presentation to help bring youth online for opportunities, as LinkedIn continues to work to realize the Economic Graph, starting with our youth.
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YouthConnect 2015: Community Agency Stream
- 1. 1 YouthConnect: Bringing Youth Online for Opportunities
- 2. Meet the Presenters Donna Alexander Customer Education Consultant Global Accounts | LinkedIn Vlado Becarevic Customer Success Representative Search & Staffing | LinkedIn
- 3. What we’ll cover today The LinkedIn Profile Embedding LinkedIn into Youth Programs Job Search & LinkedIn Networking Like a Pro Design Your Action Plan Takeaways & Feedback MORNINGAFTERNOON LUNCH
- 4. Community Agency Stream 4 YouthConnect Reminders • Are you logged into LinkedIn? • Our modules and activities • Your table facilitators • What you will walk away with And above all…
- 5. Embedding LinkedIn into Youth Programs 5
- 6. Our mission is to connect the world’s professionals to make them more productive and successful. 6 Jeff Weiner
- 7. Our vision is to create economic opportunity for every member of the global workforce. 7 Jeff Weiner
- 8. 364M+Members
- 10. Jobs 3M+
- 11. 3B+Endorsements
- 13. Connecting members with opportunity at massive scale
- 14. Connecting on LinkedIn Linkedin.com Job Search Pulse SlideShare 14
- 15. 15 Embedding LinkedIn Activities 15 minutes
- 17. 3 Easy Steps 17 Sign up for LinkedIn 1. Go to the LinkedIn sign up page. Type your first name, last name, email address and a password you'll use. Note: You must use your true name when creating a profile. Company names and pseudonyms are not allowed, as we explain in our User Agreement. 2. Click Join now 3. Complete any additional steps as prompted. 4. Learn more if you get a message that reads your email address is already registered.
- 18. Encourage youth to think about their professional brand the same way marketers think about products Strong brands move people toward purchase long before they enter the store
- 21. Photo Rich Media Summary Vanity URL Headline First and Last – No More, No Less Don’t bury yourself in search results by adding additional titles. Let Your Profile Advertise Your Brand Photos, YouTube Videos, Infographics, SlideShare Your Professional Headshot 40% More Likely to be Viewed 7X InMail Response Rate A Look At Who You Are What You Do, The Value You Provide, Your Prospective Company Pitch and Something Personal One Sentence Elevator Pitch How can you creatively explain your role while advertising your professional interests? Your Personal Branding Link Use this on a resume, email signature, business card Name Your LinkedIn Profile
- 22. Get endorsed for skills & expertise 22 Adding skills and expertise also helps you show up in relevant searches!
- 23. Recommendations add credibility and flavour Tips for getting strong recommendations: Make a soft ‘ask’ of professors, colleagues, clients Remind them of your past projects and accomplishments Recommendations should showcase a diverse set of skills & strengths 23
- 25. 25 Lunch Prologue Room 11:45am to 12:30pm Followed by Networking Activity 12:30pm to 12:45pm
- 27. Networking Like a Pro
- 29. How is Chip lucky?
- 30. Joe’s Network
- 31. How can Joe create his own luck?
- 32. LinkedIn Networking Assets Linkedin.com Job Search Pulse SlideShare 32
- 33. Newsfeed Channel Trending Company Updates Leverage Pulse in your Newsfeed
- 36. Interact with experts in Groups
- 38. Job Search & LinkedIn
- 39. Mobile Devices and Job Search Mobile devices outnumber PCs 70% job seekers search for jobs on their devices* 30% apply for jobs on their mobile device* *Source: Simply Hired >
- 40. Jobseekers are using LinkedIn to apply for jobs 100KAverage mobile applications on LinkedIn per week1 in 2members apply to jobs on mobile only, not desktop Linkedin.com36%Of all LinkedIn job views come from mobile Job Search Pulse SlideShare
- 41. 41 Find the right opportunities with advanced search
- 42. 42 Get an inside edge by leveraging connections 70% of jobs come through networking
- 44. Youth find their first jobs on LinkedIn http://www.linkedin.com/studentjobs
- 45. 45 Job Search Activity 15 minutes
- 46. Design Your Action Plan
- 48. 48 Action Plan Activity 20-30 minutes
- 50. Top 10 List: Takeaways 1. Amplify your own profile 2. Get (and stay) connected with your peers and youths! 3. Check out the LinkedIn for Students website, http://students.linkedin.com 4. Check out the LinkedIn Jobs for Students website, https://www.linkedin.com/studentjobs 5. Think like a youth 6. Think like a recruiter 7. Be active and engaged 8. Get mobile 9. Market your brand 10. Leverage those around you when creating your action plan
- 51. 51
- 52. ©2014 LinkedIn Corporation. All Rights Reserved.
- 53. Create a complete profile Connect with at least 50 contacts Are you ready? Here’s your checklist! Follow at least 3 Company Pages, 3 Groups and 3 Influencers Allocate 5-10 minutes a day to scroll through, share and comment on content on your Homepage Search for and save interesting job postings Apply for a job online! 53
Editor's Notes
- We first started painting a picture of this vision roughly three years ago. And at that time, it was just that: A vision. But a funny thing happened over the last five years. Our vision started to become a reality: ~280M members, 200+ countries, 20+ languages
- 3.5M active company profiles
- 300k jobs
- Tens of thousands of standardized skills, 3B+ endorsements
- Billions of weekly updates, 1.5M Groups,15M presos on Slideshare, Pulse, Influencers The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity (can add examples of closing the skills gap, students determining their path, economists doing research, etc.)
- The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.
- How many of you have bought a pair of Nike shoes in the past few years? Or an apple product like a MacBook or an iPad? How much of that purchase decision was made before you arrived at the store? For some people, the answer would be 100%. It was just a matter of going into the store to make the transaction. For many people, the decision wasn’t entirely made in advance, but it certainly wasn’t all made in the store either. They went in with a lot of information already in their minds. Nike’s reputation as a sport shoe innovator, their association with leading athletes in numerous sports, their universally known logo and its associated rallying cry “Just Do It”. All this moves people toward selecting Nike before they reach the store and influences their perceptions when they begin to compare. All things being equal, they are probably more likely to purchase Nike than a similar shoe from a lesser known manufacturer. It’s no different with the many other consumer purchases you make. Brand moves you toward certain cars, electronics, and countless other products well before you make the ultimate purchase. Car makers have massive advertising budgets because they know you aren’t going to test drive the dozens of cars in your price range. You’re going to be heavily drawn toward the brands you identify with, and if they don’t build a brand relationship with you, you’re never going to set foot inside one of their dealerships.
- Don’t just highlight your own skills, get endorsed! Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches. Just click “edit” and start adding your skills! Be sure to endorse the skills and expertise of your connections as well – it will encourage them to do the same for you.
- And last but certainly not least in this section: Ask for recommendations. There are few things that can help your job search as much as someone vouching for who you are and why you should be hired. Ask some of your connections – like former coworkers and clients – to write recommendations of your work. Getting a strong recommendation usually requires asking for one, so don’t be afraid to make a delicate request. Reassure someone that these can be short paragraphs, unlike the college recommendation format, and can take less than 10 or 15 minutes.
- Chip has a lot of connections, both organically earned as well as through his father’s association. He is a couple of degrees connected to some pretty powerful players in the market.
- This is what Joe’s network looks like. There are bright spots of opportunity everywhere, but he’s not connected to them. And, unlike Chip, he doesn’t know where to start to make these connections.
- Joe can join professional groups on Linkedin that focus on deep industry expertise - in hospitality - where he wants to work. When he has questions about how to accomplish something at work, group members help him out with advice - and even some introductions. The groups teach him things that Chip learns just by living his life: What people in this industry talk about What issues are top of mind HOW they talk, what acronyms they use, what conferences they attend – and who the influencers are It’s like a mini, virtual apprenticeship where he can “join the experts.”
- Mobile is no longer the future. It is the here and now. Check out the statistics on mobile activity: <read from slide> Something really impactful is that 50% of workforce will be composed of millennials by 2018….why do you suppose that is important? They came of age during the mobile expansion And when you think about what is important to millenials – sense of purpose, more $, responsibility and FLEXIBILITY are all top of list Transition: so what does that look like in reference to LinkedIn? Before we hit the next slide, let me pose a question: what percentage of our membership accesses LinkedIn using a mobile device? Type your guesses in the chat box.
- LinkedIn’s Job Search tool essentially provides a database of over 300,000 jobs. Click on “Jobs”, “advanced search” and then “More options” to find open positions by keyword, title, company, zip code, function, industry, years of experience and date posted. You may also find it helpful to browse the list of “jobs you may be interested in” that will pop up when you go to this page. They are customize especially for you based on information in your profile (yet another important reason to keep it up to date!).
- You can easily click on the name of the job to read the full job description, have the opportunity to contact the job poster, view the potential salary range for the position, and even to apply. You can also click through to read more about the organization on its Company Page. Most importantly, this screen shows you if any of your first or second-degree connections work at this company. Again, return back to the lesson of asking your first-degree connections for their insights as well as an introduction to someone who works there – possibly even their hiring manager. Remember: 70% of jobs actually come through networking so find out who you know!
- You can easily “Apply” online through the link or save it for a later search. And don’t forget to follow the Company Page to stay up to date on opportunities and new developments!
- Students find their first job on LinkedIn Say: We want students to find their first jobs on LinkedIn. So, we launched the student jobs program – our 2011 goal is to get a rolling average of 20k jobs for students and recent graduates on LinkedIn by the end of the year. We saw that students were looking for jobs on the site – so we launched the student job portal. http://www.linkedin.com/studentjobs
- So that’s it when it comes to LinkedIn 101 for Job Seekers– the top tips to help you start leveraging this platform strategically. We hope it leads to many great opportunities. If you’re interested in learning more about using LinkedIn to find a job and upgrades like “Job Seeker Premium,” sign up for our next webinar at http://learn.linkedin.com/Job Seeker/