eFolder Expert Series Webinar — How MSPs Can Use LinkedIn to Keep Their Sales Pipelines Full

1
LinkedIn is a PowerfulTool
© 2016 eFolder, Inc. All Rights Reserved.
...if you know how to use it!
$
L
l5
7
s
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6

How MSPs Can Use LinkedIn to Keep Their
Sales Pipelines Full
Ted Hulsy
Vice President of Marketing, eFolder
ehulsy@efolder.net

Agenda
• Expert Introduction
• Fun Facts about LinkedIn
• LinkedIn Marketing Process Roadmap
– Strategy: Laying the Foundation
– Targeting: Finding Prospects
– Outreach: Making Connections
– Publish:Top-of-Mind Campaigns
• Questions and Discussion
3 © 2015 eFolder, Inc. All Rights Reserved.

Expert Introduction: Andrew Moon
4 © 2016 eFolder, Inc. All Rights Reserved.
“I’m not a rockstar, ninja, or
guru. I’m an ordinary guy helping
entrepreneurs do extraordinary
things with information
technology.”
• Entrepreneur since age 8
• 22+ years in the IT industry
• Author of “InsiderTechnology
Secrets”
• Passions: cars, technology,
and Orange

5
LinkedIn is a PowerfulTool
...if you know how to use it!
$
L
l5
7
s
.
6

Fun Facts about LinkedIn
© 2016 eFolder, Inc. All Rights Reserved.6
Registered members as of
November 2015

f
7
22%
32%
26%
12%
2nd largest demographic is 50-64
WHO THEY ARE
70%are age 30 and above
Largest demographic is 30-49
f

Virtually limited pool of prospects
=

But…how?
So how do we reach this massive pool
of prospects…
…bring them into your network…
And move them toward becoming
clients?

Answering that question, and giving
you the tools to EXECUTE is my
mission!
And I’ve developed the only
proprietary LinkedIn training system
specifically for MSPs.
n

LinkedIn Marketing Process Roadmap
Z
4
Y
@@
STRATEGY
To be extremely
effective, you
must start with a
strong foundation.
TARGETING
Developing
“Prospect
Profiles” will help
you find the ideal
clients.
OUTREACH
Attracting your
ideal clients
starts with
connections.
PUBLISHING
Developing a
consistent “top-of-
mind” campaign
displays your
thought leadership.
RESULTS
Executing the entire
system will
consistently bring in
new business.
7
• © 2016 eFolder, Inc. All Rights Reserved.© 2016 eFolder, Inc. All Rights Reserved.

Strategy | Laying the Foundation
The 3 Things You MUST Do
Before Anything Else!
Develop your “Prospect
Profiles”
Join the RIGHT LinkedIn
Groups
Optimize your Profile to
Convert Views into
Connections
1.
2.
3.
4
Z

1. Optimize Your LinkedIn Profile
Z

14
2. Develop your “Prospect Profiles”
Z

3. Join the RIGHT LinkedIn Groups
Join the groups where your
prospects can be found, NOT your
competitors
Z

Z
One-Time Setup Complete!
Results:
• Crystal Clear Picture of Your Ideal
Prospects
• Every time you login to LinkedIn, you have
a clear plan of attack!*
• Optimized LinkedIn Profile
• This will convert views into connections
• You’re in the right LinkedIn groups
• Giving you tens of thousands of potential
prospects
• Rock-solid foundation

LinkedIn Marketing Process Roadmap
Z
4
Y
@@
STRATEGY
To be extremely
effective, you
must start with a
strong foundation.
TARGETING
Developing
“Prospect
Profiles” will help
you find the ideal
clients.
OUTREACH
Attracting your
ideal clients
starts with
connections.
PUBLISHING
Developing a
consistent “top-of-
mind” campaign
displays your
thought leadership.
RESULTS
Executing the entire
system will
consistently bring in
new business.
7

Targeting | Finding Prospects
4
Finding New Business

Advanced People Search
Filter for:
• Industries
• Company Size
• Seniority
• Geographic area
• Keywords
• Company
4

Targeting Local Business Owners
4

Targeting National Business Owners
4

Targeting Specific Industries
4

LinkedIn Marketing System
for MSPs
Strategy Outreach Publish Client
Z Y #
1 2 3 4
1. Prospect Profiles
2. Profile Optimization
3. Join Groups
Connect with potential
prospects (Daily or
Weekly) to build
relationships
Monthly setup of “top-
of-mind” campaigns
Ongoing relationship
nurturing with focus on
closing new clients
@@

Outreach | Making Connections
for MSPs
LinkedIn Outreach: 3 Key Activities
Y 1. Reach out to new
prospects every day.
2. Monthly setup of top-of-
mind campaign.
3. Manage your LinkedIn
Inbox to follow up on
leads.
4

for MSPs
1. The right way to send
connection requests
2. Our referral generating
strategy that generates
an average response rate
of 70%
-
LinkedIn Outreach: Connecting
Y

for MSPs
Y

for MSPs
Y 30-50%acceptance rate
# Paying client
Coffee or call,

for MSPs
What if you run out of
connection requests...
....or what about those people
who aren’t open to connecting to
people they don’t know?

for MSPs
Y 70% response rate.
A referral generating strategy
with a
LinkedIn Outreach: Referrals

for MSPs
Y

for MSPs
Y 70%

for MSPs
Thought Leadership
@@ Relevant content
Be seen as a thought leader in
your industry and stay in front of
your target prospects daily
9
Publish | Top-of-Mind Campaigns

for MSPs
Status Updates
@@

for MSPs
LinkedIn Pulse
@@

for MSPs
Your LinkedIn Company Page
@@

for MSPs
Sharing in Groups (1-2x/wk)
@@

for MSPs
Follow Up with Leads in Your Inbox
@@

Results | Making It Happen
for MSPs
Turning Connections Into Clients
7

Results | Making It Happen
for MSPs
Turning Connections Into Clients
“I can't tell you just how important
and amazing your help, advice and
guidance has been for me. Thank
you!”
Leia Shilobod, President, CEO,
IT Princess of Power, SuperWoman
InTech Solutions, Inc.

My Promise To You Today
A step-by-step SYSTEM that consistently adds
new prospects to your sales funnel and....
A plan for converting connections into clients
How to build a massive referral network
Keeps you top-of-mind with your entire network
%
%
%
%
for MSPs
I hope I have delivered on my promise!

45
for MSPs
I have created a step-by-step
program that includes the EXACT
system, scripts and tools we use
to execute LinkedIn campaigns for
our clients...
...and it includes my support
LinkedIn for MSPs

INCLUDES:
Profile Optimization Workbook
46
for MSPs
LinkedInForMSPs.com/Profile
 Step-by-step videos
 Copy/Paste Messaging Scripts
 LinkedIn Automation Tools
 Monthly Mentoring (Live Q&As)
 Private Mastermind (LinkedIn Group)
 Lifetime support & updates
LinkedIn for MSPs

Testimonial
for MSPs
”I highly recommend the course”
"I highly encourage anyone who is a LinkedIn user
to attend Andrews course. I have already started
making improvements to my profile and have
learned several tips and strategies to make my
profile better. I can only imagine how much more
I'm going to learn..."
Charles Henson, Managing Partner
Nashville Computer

COST?
55
for MSPs
LinkedInForMSPs.com/Profile$3000 / Month
 Step-by-step videos
 Copy/Paste Messaging Scripts
 LinkedIn Automation Tools
 Monthly Mentoring (Live Q&As)
 Private Mastermind (LinkedIn Group)
 Lifetime support & updates$995 Reg Price
$595
$995 Reg Price
LinkedInForMSPs.com/eFolderDeal
Deal Expires
3/8/16 at
midnight EST
LinkedIn for MSPs
for MSPs

BONUS:
49
LinkedInForMSPs.com/Profile
LinkedIn for MSPs
for MSPs

eFolder PR and Social Media Guide
This guide includes:
• Best Practice guides
for LinkedIn,
Facebook, and Yelp
• A sample press
release and press
release template
• 10 hashtags to use on
Twitter
• And much more!

Thank you!
Andrew Moon | Orange Nomad
amoon@orangenomad.com
@theorangenomad
facebook.com/orangenomadllc
linkedin.com/in/orangenomad

eFolder Expert Series Webinar — How MSPs Can Use LinkedIn to Keep Their Sales Pipelines Full

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eFolder Expert Series Webinar — How MSPs Can Use LinkedIn to Keep Their Sales Pipelines Full