This document summarizes a seminar presented by Ruby UK and Really LinkedIn on how to use LinkedIn effectively. The seminar covered the benefits of LinkedIn for careers and business, fundamental networking principles, strategies for using LinkedIn proactively to meet goals, how to create an attractive personal profile, and ways to find the right connections on LinkedIn through advanced search and engagement in groups. Attendees were offered a complimentary consultation on developing a customized LinkedIn training solution and discounts on photography services through a partner organization.

1. Welcome to
“How to REALLY Use LinkedIn”
An educational seminar for Ruby UK members
Presented by Ruby UK, with Ruby UK’s content partner, Really LinkedIn
25 July 2013
@_Rubyuk #RubyLinkedIn #ReallyLinkedIn

2. Stephanie Beitzel
Board Member - Ruby UK
& Ruby UK Member Development Manager
/stephbeitzel @stephbeitzel
Michael (Mike) Clark
MD - Really LinkedIn
@reallylinkedin #ReallyLinkedIn
/mikeclark3 @mikeclark03

3. Agenda
About Ruby UK and the Member Development Programme
Why we’re focusing on LinkedIn & Introducing Really LinkedIn
Seminar: “How to REALLY Use LinkedIn”
8:00 – 8:15 BREAK
8:15 – 8:30 Q & A

4. What is Ruby UK?
• An extension of the Australian Ruby network, set up by Westpac Bank
• A voluntary initiative, launched in London in June 2012
• An aspirational, empowering and welcoming women’s network
• Connects professionals and businesses
“Allowing women to shine”

5. Ruby UK is an extension of Ruby Australia
www.rubyconnection.com.au

6. Ruby UK activities
• Inspiring speaker events
• Healthy activities
• Engaging online dialogue
• Informative Member
Development Programme

7. Connect with Ruby UK
‘Like’ the Ruby UK
Page:

8. Connect with Ruby UK
Ruby UK Facebook Page @_RubyUK
Ruby UK LinkedIn Group Ruby UK Channel
Subscribe to the Ruby UK Email List:
http://tinyurl.com/ruby-list

9. Introducing the Ruby UK Member Development
Programme
We’ve hand-picked recognised experts
to deliver high quality, relevant and professional content
to Ruby UK members, via:
• Tips and advice on Ruby UK Social Media
• Webinars and Online Recordings
• Live Seminars and Workshops
• Quarterly theme, starting with LinkedIn
Ruby UK will help you SHINE!

10. Thanks to our venue & hospitality sponsor
BDO LLP UK
BDO is the award-winning
UK member firm
of the BDO international network,
the world's fifth largest
accountancy organisation,
with 1,200 offices in 138 countries
For details please contact:
Sasha Molodtsov
BDO LLP Marketing Manager / Forensic Services
& Ruby UK Board Member
+44 (0)20 7893 2834
sasha.molodtsov@bdo.co.uk

11. Thanks to our prize sponsor
James Bellorini Photography
www.jamesbellorini.com
• Freelance photographer
• Portraiture, events and documentary work
• Worldwide client base from Abu Dhabi to
New York
@BelloriniJames james-bellorini
Tel: +44 7967 382342Ruby UK Members Save:
£50 / £100 / £250

12. Why is Ruby UK focusing on LinkedIn?

13. Benefits of LinkedIn?
• Attract promotions, job offers, speaking opportunities
• Acquire referrals, recommendations and clients
• Find the right contact quickly
• Keep all your CV information up-to-date and in one place
• Promote events, products and services
• Engage high-potential staff, team members or business partners
• Check out suppliers
• Keep tabs on your competition
• Stay informed of industry news and trends

14. “LinkedIn has been amazing for my career and
business...
• I receive at least one new business-related email from new
LinkedIn connections every week
• Prospects find me easily because Google picks up on my
LinkedIn Job Title, Experience and Activity
• My ‘Introducing Sarah Piddington’ video on LinkedIn means I
stand out as a VERY different health and safety expert
I highly recommend LinkedIn... It's definitely worth spending
time getting your LinkedIn profile right.”/sarahpiddington
Ruby UK member Sarah Piddington says why she loves LinkedIn…

15. Ruby UK Content Partner
Really LinkedIn
/groups/ReallyLinkedIn
@ReallyLinkedIn www.reallylinkedin.co.uk
/company/really-linkedin

16. Really LinkedIn works with blue-chip corporations, governments,
entrepreneurs and professionals, including:
… and many more!

17. Really LinkedIn’s Books

18. Michael (Mike) Clark
Managing Director, Really LinkedIn
Presented by:

19. The biggest mistakes people make on LinkedIn
3 fundamental principles of (online) networking
Proactive strategy: 5 step success strategy
Personal Profile & Company Profile
3 ways to find the right people via LinkedIn
Agenda

20. Biggest Mistake?
Using LinkedIn as
a (passive) billboard
instead of
a (proactive) tool

21. 3 Biggest Problems
Not having clear goals
Not knowing who the people in the best position are
to help you reach those goals
Not measuring activity or knowing how to
?

22. Discuss with the person next to you
Why are you on LinkedIn?
What objectives are you aiming to achieve?

23. Fundamental Principle 1
the REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 know 125 = 31.250
3rd Degree: 31.250 * 125 = 3.906.250
4th Degree: 3.906.250 * 125 = 488.281.250
5th Degree: 488.281.250 * 125 = 61.035.156.250

24. Fundamental Principle 1
the REAL Power is in the 2nd Degree

25. Fundamental Principle 2
the Networking Attitude
Networking Attitude
= sharing information in a reactive and proactive way
without expecting anything immediately in return
“Give and Receive”

26. Fundamental Principle 3
the “Know, Like & Trust” Factor
“All things being equal people do business with
– and refer business to – people they know, like and trust.”
Bob Burg (USA), Networking Expert

27. LinkedIn Strategy Matrix© for Organizations
PASSIVE
STRATEGIES
ACTIVE STRATEGIES PROACTIVE STRATEGIES
Organization Branding, Job
Openings, Products
& Services
- Company Profile
Branding, Ads, Job Posts, Interaction
- Marketing Solutions (fee)
- Sales Solutions(fee)
- Talent Solutions (fee)
- Company Status Updates
Market, Hire, Sell:
- Marketing Solutions (fee)
- Talent Solutions (fee)
- Sales Solutions (fee)
CEO,
Managers
Branding & Lead
Generation
- Personal Profile
- Rich Media
Branding, Visibility, Interaction
- Status Updates
Find:
See below (all co-workers)
All Co-
workers
Branding & Lead
Generation
- Personal Profile
- Rich Media
Branding, Visibility, Interaction
- Group Managers of internal and alumni
Groups or external Groups
- Active member of internal and external
Groups
- Contribute with answers
- Status Updates
- Share information & use Polls
- Attend events and use LinkedIn Events
Find:
- New customers
- New employees
- New partners
- New suppliers
- Project members
- Internal and
external expertise
Fundamental Networking Principles

28. Proactive Strategy (1 of 10)
5 Step Success Strategy
1. Define a specific goal
2. Think of the people in the best position to help you reach your goal
3. Use “Advanced Search”
4. Look at the list for common contacts
5. Ask the person you have the best relationship with for a Magic Mail

29. LinkedIn Profile Matrix©
EMPLOYED NOT EMPLOYED
NOT LOOKING
FOR A JOB
CEO, spokesperson (Active)
Sales (Proactive)
Recruiting (Proactive)
Hiring Manager (Proactive)
Marketing (Active)
Experts & Consultants (Active)
Others (Passive)
Student A
Temporary Time Out
Retired
LOOKING FOR
A JOB Job Switcher
Student B
Unemployed
1
2
3
4
5
6
7
12
13
9
8
10
11

30. In-company Training Pathway

31. Attractive Profile?

32. Company Profiles

33. 3 Ways to Find the Right People

34. 3 of the 10 Ways to Find the Right People
Advanced Search
Browsing in the network of your network
Saved Search

35. Other LinkedIn Business Development Strategies
Groups
Rich Media Content
Passive Strategies – turn your profile into a sales tool, key words, become searchable
Active Strategies – build your network, status updates, comment, post and engage
Proactive Strategies – advanced searches, introductions, leverage the platform
Collaborate as a team, leveraging LinkedIn throughout the organisation

36. QUESTIONS

37. Next Steps – Free Consultation
Every organization is unique and requires a bespoke training solution
Fill out the feedback form – select an appointment date to receive a
Complimentary Strategy Consultation – to assess your LinkedIn training
needs and to identify which strategies would be most relevant for you and
your organisation / team

38. BONUS OFFER
James Bellorini Photography
www.jamesbellorini.com
• Freelance photographer
• Portraiture, events and documentary work
• Worldwide client base from Abu Dhabi to
New York
@BelloriniJames james-bellorini
Tel: +44 7967 382342Ruby UK Members Save:
£50 / £100 / £250

39. Ruby UK Member Saving
James Bellorini Photography
Package 1 Entrepreneur or Business Portrait Shoot - £149 £99
Package 2 Entrepreneur or Business Portrait Shoot Plus - £399 £299
Package 3 Entrepreneur or Business Bespoke - £799 £549
Quote Ruby UK for Savings
@BelloriniJames james-bellorini
Tel: +44 7967 382342

40. COME BACK FOR Q & A

41. Ruby UK Content Partner
Really LinkedIn
/groups/ReallyLinkedIn
@ReallyLinkedIn www.reallylinkedin.co.uk
/company/really-linkedin

42. Connect with Ruby UK
Ruby UK Facebook Page @_RubyUK
Ruby UK LinkedIn Group Ruby UK Channel
Subscribe to the Ruby UK Email List:
http://tinyurl.com/ruby-list