2. Who?
Keen runners or people who want to lose weight.
What?
To help them become fit and healthy.
When?
When they would like a nice route to go and run, if
they don’t know where to go.
Where?
In the lovely, relaxing outdoors.
Why?
To make yourself feel healthy, fresh and happy.
3. Problem
People who would like to go outside and run, but
don’t have a route.
People who don’t want to go to the gym, but still
want to lose weight.
People who don’t want to stay inside any more.
5. Key Insight Statements
People who want to be outside running, (but don’t have a
route) currently try to find maps lying around their house.
Although, this does not always work, because some maps
have been around for years, and time has gone by and lots
of things have changed. Which means some routes might
not be around anymore.
Our key insight is that people can just pick up their phone
and be able to find a perfect route, to help them overcome
their problem.
6. Mini elevator speech
Are you hoping to lose weight?
Do you need an excellent running route, but all your maps are old and
useless?
Well if so, Run Your Route is a perfect app for you!
Run Your Route is a fantastic way to run around town. There are easy to
use maps, which can be updated whenever there is a change where you
live. Also, you can check out your progress over the past year! And keep
track of this on graphs and charts. The amazing step counter, is brilliant.
You will be surprised by how many steps you take whilst running. And
you can even find out how many calories you’ve burnt in your run.
Because of all these features we believe Run Your Route is a great app for
anyone who would like to exercise.
Thank you for listening.
7. User profile
Name: Stuart
Age: 28
Likes: Running, being outside, fresh air.
Electric device: iPhone
Wants to go on a running route that he will love and enjoy
the views.
Gets frustrated when he has to waste time figuring out
where he should go and run. Also, he wants a simple app
that will allow him to discover a decant route and go
running as quickly as possible.
8. Competitors or other solutions
There are lots of
running apps, but
ours is different, because
we have looked at these
apps and then changed
them.
9. User story’s
As a user, I would like to be able to find a route without having to fuss
around. Its frustrating, having to run around your house trying to find
maps that might show places that may not exist any more. Also, if you
already have a running app, some of them are slow and don’t work very
well. So, as a user I would like to have a quick and easy app that will allow
me to run a brilliant route.
As a user, I would like to be able to go outside and run. The outside is a
good place, because you can get fresh air which is healthy for you. Also, if
it’s a hot day being outside is great, if you want a run. So, as a user I would
like to get outside and have a peaceful and relaxing run.
11. Business model
Business case
Who benefits from your app?
Main target user: Anyone who doesn’t know what route to run when they need a route.
Others who benefit: A gym, because they can inform their members that there is a brilliant app with
amazing routes that they could get.
Keen runners, because they might want to have different routes that they haven’t already ran.
People hoping to lose weight, because they want an app to motivate them to run.
Athletic groups, because they need to vary their routes for their runners.
Our business model: All users pay Some users pay Yes Somebody else pays
My team’s app Run Your Route will operate a business model in which all users pay/ some users pay /
somebody else pays. My team has identified that some people are willing to pay towards the app,
because after a while, we would improve our app to make some profit. The improvement we would make,
would be to add voice instructions, because there will be a voice telling them where to go.
12. Marketing strategy
Marketing Strategy
Audience Through what Persuasive event Result
Our marketing is aimed at
running lovers.
A poster and a newspaper
article.
The audience will know about our app
when they are walking around town and
tell their friends.
The audience will read our article and
explain about the app to their friends.
As a result of our poster, we
want the users to share the
poster with other people
As a result of our newspaper
article, we want people to spread
the news with other people.
Our marketing is aimed at
running lovers.
A leaflet and a video on
YouTube.
The audience will read the leaflets and
tell people they know about our app.
The audience will watch the video and
tell people about it.
As a result of our leaflet, we
would like people to share the
leaflets with their friends.
As a result of our video, we
would like people to share the
video on Facebook.
