2. Who: This app is for people who like to
decorate their room and are fussy about
colours.
What: Our app helps them to decorate
their room.
When: This helps them when they want to
paint their room but do not know what
colour is right.
Where: In any room!
Why :To help them see what there colour
will actually look like.
3. When people paint their room, it turns out
that the colour they expected was the
wrong colour. They don’t like it and they
don’t want to go through the trouble of
painting the room all over again.
Problem
4. How do I find the colour I really
want?
Problem Question
5. Key insight statements
People who decorate a lot and are
fussy. Currently, try to use a helping
hand, but this does not work,
because they wont know what it will
turn out to look like either.
Our key insight is that people need a
solution, to working out what their
area will turn out look like and
overcome their problem.
6. Mini elevator speech
My team, Pink Smurf’s , is developing
an app to help decorators solve the
problem of their house/area to make it
look how they want by using our app.
8. About Crystal
• Changes her mind a lot
• She is very fussy and picky
• She loves to design her
room a lot
• She has a iPad and iPhone
• She paints her room a lot
• Artist and very creative
• Very fond of colours
It frustrates her when the
colour she chooses turns out
to look horrible and she
doesn’t like it.
User
profile
9. As a user I would like this app
to…
• Have a selection of colours
to choose from.
• Be simple to use.
• Be quick to use.
• Show you can get the colours
from.
User stories
11. Business case
Who benefits from your app?
Main target user
Anyone who decorates any room/area who is unhappy with
the colour.
Others who benefit
Painters/decorators can show costumers what it will turn out
like so they can see if they like it or not so they can save time
Shopkeepers who are helping consumers picking the right
paint for their house or area
Our business model All users pay Some users pay
yes
Somebody else
pays
My team’s app decorate your room will operate a business model in which some user’s pay/all
users pay/somebody else pays.
My team has identified that some users are willing to pay towards the app, because we will
add extra features to our app such as furniture , curtains and floors/carpet that will match the
colour also we share what else would be featured on an add what will pop up on the app
That you can upgrade for 69p.
12. Marketing Strategy
Audience Through what Persuasive event Result
My marketing is aimed at
decorate/painters.
Flyers- we will post them through
peoples door and go to Camberley or
a busy place to hand them out.
Posters-Stick them up everywhere
They will see the posters and flyers and
think oh soon I am decorating my room so ill
download that app to help me
As a result of our flyers and posters
they will share it with there friends
and family maybe even post or tweet
it.
