1. FIND MY BUS
THE AVENGERS
By
Mark, Max, Ryan, Steffi, Polly and Olivia

2. Our app is targeted at students, young people
and anyone else who catches buses regularly.
People, especially school children, are missing
their bus regularly and as a result being late for
school or work.
It is happening early in the morning before
school.
People are staying at home in bed and getting
ready rather than going to the bus stop.
They aren’t getting up early enough and leaving
enough time to get to the bus stop in time to
catch their bus.

5. My team, The Avengers, are developing a Mobile App
to help everyone, primarily teens, know where the closest bus is,
especially after waking up late. They can then look at the
timetables for the bus that they want or they can look on our GPS
system with a clean and easy to use interface.
Mini Elevator Pitch on the ‘Where’s My Bus!’ app

6. Key insight statement(s)
Our app aims to add a little bit of organisation into peoples lives,
because if your day starts by missing the bus, it will continue to go
down hill. So the prevent this we made the ‘Find my Bus’ app which
will alert you in advance of what time your bus is going to arrive also
taking in to account any delays e.g. road works and by alerting of
your bus, you will be able to get ready in plenty of time without
having to rush yourself so that you don’t forget something or miss
your breakfast. This app will help your day to run that little bit
smoother.

7. User Profiles
I have learnt that our users had a large age range, however
the majority of the users were female. All of the users
interviewed said that they thought the app would be very
useful and that they would buy it if it cost anything up to a
pound. Some worries was that it would cost a lot to use as
some parts of the app would require wifi.

8. Competitors or alternative solutions
Alternatives to this app are using the internet to find bus timetables and google
maps to find the nearest bus stop. These don’t fully solve the problems we are trying
to solve as you have to go on many different websites to find what you are searching
for. Our solution is better because you can find what you need in the same place and
the layout is clear and simple to use.
Apps that already exist in the market
There are apps that are on the market which do some of the things that our app will
do, however they don’t do all of them. We are merging all of the features of these
apps in to one. Apps on the market include iNextBus on iTunes for free and Live
London Bus Tracker which is also free available on Google play. Our app will be
available to anyone in the country, not just those living in popular areas and cities.

9. MVP user stories and feature chosen
MVP Stories
As a business man I don’t want to be late for meeting so I want to get on my bus at a certain
time.
As a mother I want this app to make sure I can get all the jobs done at home like grocery
shopping etc, before I pick my kids up from school.
As a grandfather I want this app to make sure I don’t be late to the supermarket.
As a student I want this app to make me not be late for school as I always miss the bus.
Features
We feel that the features in our app need to coordinate with our MVP stories as we need to
know what they like:
• Wi-Fi or internet connection to connect to the satellite.
• GPS to know where the bus is.
• Maps to know where the bus is.
• Alarm to know when bus I close.

10. Flow of app & user feedback integrated
User Feedback
Our user feedback has been very good. They say that the app
isn’t biased towards one gender and that the layout is simple and the
app is very easy to use. Overall, the app would be very useful and they
would definitely download it on their phones.
We had a member of another group test our app out and they
said that the flow was very easy to use and understand. However, pages
such as the bus table is a bit dull and to improve it could add a bit of
colour and let the user sort it by price, how often they use it, and there
could be a search bar to make it faster to find the correct bus details.
We will try our best to incorporate this criticism in to the final design.

12. [Key wireframes 2/3]
Your personal bus
timetable, showing
your added buses.
Back to
homescreen
button
YOUR BUS TIMETABLE

13. [Key wireframes 3/3]
Waiting time till
next bus.
Map of bus
route
Location of your
bus.
Back to
homescreen
button
LOCATION OF YOUR BUS

14. Feasibility
Data, content, technical
It will need to have Wi-Fi or internet connection to be able to connect to satellite to
find the bus which have a GPS on them so you can find them with your app. It will be
hard to make as you need to add a GPS to a lot of buses however you could start with
a small county before you go into the whole of the UK and then internationally. It will
be a while before all the buses get tagged with a tracker though. It will include the
prices and will need to gather the timetable of each bus to know when it should be at
the stop, it will also include an alarm when the bus is 5 or 10 or 15 or 20 minutes away
depending on when you want the alarm to remind you when the bus is close.

15. Business case
Our target audience is school kids who want to catch the bus and anyone is general who wants to
catch the bus. We want to please these people by making our app easy and functional to this
target audience. To make our app more successful and get more money we could try and get
other businesses or apps to sponsor our app and as our target audience is a range of people, big
and small, so sponsors might want to put advertisements on the app to boost their sales and
make them be more bigger in the social world. Our app addresses the cause of having to stop
missing your bus and telling you with an in-built alarm when it’s 10 minutes. We decided to make
our app free because we found that only 20% of paid apps are downloaded more than 100 times
and that only 0.2% of paid apps are downloaded more than 10,000 times, we also found that 20%
of free apps get 10,000 or more downloads. This information made us think that e should make
our app free and try and get advertisements in to it to make some money from them, you can
also pay 69p to have no advertisement as a lot of people might pay for this feature as we found
when it was on apps we liked, I bugged us and some of us have paid for this feature to get rid of
it.

16. [Marketing Strategy]
We will market the app via…
 Adverts on buses, bus stops, the internet,
etc.
 Facebook, make a group about the app
 Twitter, #WheresMyBus
 Tumblr
 Posters, Eye catching design but lots of info
 E-mail,
 Reddit, make a /r/wheremybus
 Chat rooms, help those in need of something
similar
 Newspapers, advertise through paid adds
and possible news articles
We will get people talking about our app by…
 Word of mouth
 Sponsorships
 Posters around the local area
 Online adverts
 We are only Year 9’s and we have made an
app
 Newspapers
 Short and snappy title
 Banners with slogans
 Easy to use QR codes
(http://www.qrstuff.com/)

17. App Design Mock-up
Wildcard
We believe that our wildcard is not in the app, but in the team,
as we are a very versatile team and we can work with
criticism to improve our app. Also our push notification
system is unique and personal to each user. So our other
wildcard is how personal the app is.