The document presents a proposal for an app called Tech Pros that would help parents learn about their child's school and activities. It is aimed at parents who struggle getting information from their children. The app would provide school details, student performance levels, and address the problem of children not communicating with parents about school. A marketing strategy is proposed using a promotional video and newspaper article to generate interest from parents and get them to pledge to use the app once developed.

1. Tech Pros
by :Lily, Ellie, Aaron and James's

2. Who:Parents
What: To help them learn about our school
When: Whatever time
Where: Anywhere
Why: to see what their child is doing at school

3. Problem
• Parents who want to find out about our school
and are curious
• Also, family members that are abroad and
don’t know much about there niece/nephews
level.
• Also parents who struggle getting their child
to tell them what they did at school.

4. Problem Question
How can we help you learn more about our
school?

5. Key insight statements
• People who don’t know about are school
,because there child doesn't tell them
currently try to ask them , but this does not
work because they forget.
• Our key insight is that people need to get are
app solution to help them overcome their
problem.

6. Mini elevator speech
My team ,Tech Pros, is developing an app to help
parents and family members solve the problem
of children not telling there parents what there
doing at school and trying to go to a junior
school.

7. User Profile
Mrs Fisher
A loyal hard working mum who`s child goes to
Westfield junior school and won`t tell her what
happens at school
Quote: "I want to know everything that my child
does at school ,but doesn't tell me,”.

8. Competitors or other solutions
There are no other competitors who have same idea as us , but
that’s why we think are idea will be unique and one of a kind

9. User stories
As a user I would like the app to tell me how my
child is doing in school.
As a user I would like the app to tell me all about
the school.
As a user I would like to now my child's levels .

10. Balsamic

11. Business model
Business case
Who benefits from your app? Parents and family from abroad.
Main target user Parents.
Others who benefit
teachers who are looking for a job also children
Our business model All users pay Some users pay Somebody else
pays
My team’s app WJS rating app. will operate a business model in which somebody else pays.
My team has identified that Hampshire county council are willing to pay towards the app,
because they will also get advertied in the article and video.

12. Marketing stategy
Marketing Strategy
Audience Through what Persuasive event Result
My marketing is aimed at
parents.
A video on our website and a
newspaper article.
The audience will find a promotional video
that I made with my group
The audience will read a short article I have
written for Poultry Keeper
As a result of my video, I want them
to share the video on the website.
As a result of the article, I want them
to complete a pledge to download
my app once it is developed and
launched.