My team is developing an app called Stay-fit to help athletes and sports people with training by providing fitness tips, injury prevention advice, and diet recommendations. The app will show routes to nearby sports centers and give general health and wellness information. It aims to help users like Usain Bolt avoid pulling muscles and stick to their diet by having reliable exercise and nutrition guidance anywhere. The app will generate revenue through optional premium features unlocked by in-app purchases.

1. Stay-fit
Kayleigh,Kimberley,James,Adam

2. Who, sports men/women
What, To help with their training
When ,they need a help training
Where, anywhere
Why,
because not everyone knows what to do in
certain situations
how,
by giving them tips to do in any sports dilemma

3. People who don’t know how to warm up or stretch risk
getting a injury
Many pull muscles and don’t know how to stretch them
consequently making it worse
Problem

4. How can we help many sportsmen/women not get
injury's?
Problem Question

5. People who have problems running without getting injured
currently try to use there own knowledge in pulled muscles,
but this does not work because it may not be the right
stretch, and consequently making it worse
Our key insight is that people need to help them overcome
their problem.
People who own fitness equipment, sometimes do not
know how to use it so our app tells you how to.
Our key insight is that people know what food and drink
are the most healthy.
Key insight statements

6. My team,Technonerds, is developing an app to help
sportsmen/woman get fit .To solve the problem we
are providing an fitness facts and more. This app can
help other people as well in many ways such as giving
diet tips, showing you a GPS route to your nearest
sports centre no matter where you are etc.
Mini elevator speech

7. Usain Bolt
The fast professional athlete
About Usain
 Trains about 6 hours a day
 Lives in brazil with his brother
 Sometimes goes off his diet
 Regularly pulls a muscle
 Owns an iPhone
“I want to be able to have a training session where I don’t pull a muscle and
where I know I have stuck to my diet”
Key goals:
To be able to stick to diet
To not pull a muscle during trainig
User Profile

8. There are many other apps like this, but
ours is one of a kind.
Competitors or other solutions

9. As a user I would like to know I am getting advice I can rely
on and that I know I can trust in any sports situation.
User stories

10. Balsamic

11. Our main target user are athletes who need to know what to eat
and drink also personal trainers who need different techniques.
Others who benefit are people on diets
Our business model
My teams app stay fit will operate a business model in which some
users pay. My team have identified that some users are willing to
pay towards the app, because you unlock a new section and you
get a free sample of a protein shake drink or a protein slice. Also
you have a tracker and some facts on how to build a muscle, what
to eat and drink, children's activity's, videos and calenders.
Business model

12. Audience
Personal trainers
People who go to the gym
Athletes
Through what
Video on YouTube
Posters
Song
Gorilla marketing
Tweet/ Facebook
Persuasive event
High street
Short speech
News paper
Result
Launch it
Get lots of people to use it
Tell people spread it viral
Marketing strategy