2. Who? This app is for people who want to record their
sporting data, e.g. what your heart rate is
What? To track how far you’ve travelled to a
destination on physical transport, e.g. bike,
skateboard
When? This app is useful when you are determined to
burn off some calories by going on a planned route
on physical transport.
Where? Outside.
Why? Because it helps you know how much weight
you’ve lost or how far you have travelled.
4. Problem
I want to ride a different route everyday on
my bike and I want to find out how many
calories I have burnt.
5. Key insight statements
People who don’t know how far they’ve
gone on physical transport currently try to
use stopwatches, but this doesn’t work,
because they don’t precisely know how far
they have gone.
Our key insight is people need a way of
knowing how far they have went using a
mini GPS to help them overcome their
frustrating problem
6. Mini elevator pitch
My team STEALTH, is developing an app
to help people who don’t know how
many calories they have burnt or don’t
know which route to go to solve the
problem of how far people ride by our
unique app, SmartSport
7. Competitors or other solutions
There are other similar apps, but
our app is unique, because our
app has many more features
and has different types of
transport to use.
8. User profile
Meet Stuart,
He’s 12 years old and is determined to ride his scooter as
much as possible while recording it.
He is eager to find out how far he rides everyday and
compare his riding distances.
Facts
Owns an iPhone 3GS
Lives in Aberystywyth where he constantly rides his
precious scooter
Becomes frustrated when he continues to follow the
same route
9. User stories
As a user, I would like to…
to see my heart rate and how many calories I have
burnt.
ride different and interesting routes.
to see how far I have ridden.
see what is the most efficient way to get to a
destination.
the app to be easy to use.
11. Business Model
Business case
Who benefits from your app?
Main target user People who intend to record their data on physical transport,
e.g. bike, scooter, skateboard, skiers, runners, or horse-riders.
(Mostly ages 18-50.)
Others who benefit People who are bored of riding the same route over and over
again.
People who own health/gym areas, etc could set their
students targets on physical transport. Also, schools could use
the app if there is an event on.
Our business model All users pay Some users pay
Yes
Somebody else
pays
My team’s app SmartSport will operate a business model in which all users pay/ some users
pay / somebody else pays.
My team has identified that some users are willing to pay, because after paying extra money,
you can unlock new features, such as showing your precise location, a GPS to navigate you
on a route that you have selected on the app and a sport/weight diary to show how far you
have rode or how much calories you have burnt.
12. Marketing strategy
Marketing Strategy
Audience Through what Persuasive event Result
My marketing is aimed
at anyone who wants
to record data
(calories burnt, weight
lost) on physical
transport.
Giving out leaflets or
sending posts/videos on
Facebook.
The audience will find our
advertising that I made with my
group, STEALTH.
As a result, I want someone
to notice us and send a
video on YouTube.
As a result of the article, I
want someone to buy the
app and help us develop
the app.
My marketing is aimed
at people who want to
ride different routes on
physical transport.
(Bikes, skateboards,
skiers, scooters).
Putting posters up in
health/exercise areas.
The audience will find our
posters that we have
advertised.
As a result, I want someone
who is interested in our
app to advertise our app
more widely.
As a result of the article, I
want someone to pledge
to buy the app to help it
be developed.
