This document outlines an app called uTrack Grades that allows students to track their grades, set targets, and get recommendations. Key features of the app include entering grades and test results, viewing results on graphs to track progress, setting targets, notifications for tests, and messaging other users for help. The app aims to help both students and parents monitor performance. Competitor apps are identified and found to be less easy to use or lacking key features. Market research feedback was positive and a business model of paid app with advertisements or free app with advertisements is proposed. Marketing strategies include promoting on educational websites and through book retailers.

1. By
Albert Khazen, Group 4

2. Core question:
How can I track my
grades, and improve
my results?

3. Target market:
Children, and parents
who want to track
their children’s results

4. Pitch
We are developing an app that allows children to:
- Enter all their results in each subject
- Look at and track grades, test results, and levels
- - See all your results on a graph, so you can quickly know
if you’re getting better or not
- Share grades and communicate with others so they can get
tips
- Enter when they have tests and get alerts/notifications
- - Set themselves targets and see if they’re meeting them
However it is also aimed at helping parents check their
children’s results so they can make sure their children are
doing well.

5. Why is our app also aimed at
parents?
Well firstly we found a gap in the market, because
all the other grade tracking apps are just for
students, and are not easy to use for parents.
Furthermore, tracking grades is very important for
parents to see how their children are doing,
especially seeing how in modern schools parents
can rarely see what their children are doing, and
struggle to see what even happens at their school.

6. Book Recommendations
O We could include an extra feature which recommends good books
to read for revision or interest, these books could be sold from
large online retailers like Amazon, and by advertising their books
we could make money.
O This feature would improve our app even more, and make it even
more unique because no other apps contain this feature.
O This would help users using our app, because it is often hard to find
helpful, yet interesting, books to read for revision.
O This feature would encourage more people to buy or download our
app.
O The feature could automatically update every week/month, using
data obtained from the bestsellers list, but would also have
personalised recommendation

7. What people say about uTrack Grades
Facebook employee (in charge of the public relations division of
Facebook) – I think it’s a great idea, especially seeing as now parents
rarely know that children’s grades and find it hard to track them. This
app is great for the modern age and could really help parents.
However make sure that it is focused at helping parents track their
children’s grades.
Keiran – It’s good to have everything I need in one app. The app is a good
concept.
Max G - Sounds really good that people can interact with each other and get
help
Aaron – Great idea, it’s good to have graphs

8. Conclusion from remarks about
our app
Everyone gave use great feedback that the app is unique and has cool
features that they would definitely use.
If we decide to add the “Book Recommendations” feature it will help
keep users using our app, because the recommendations will be
updated every week/month according to the bestsellers list.
The feedback given from the Facebook employee has made us ensure
that this app is focused on parents.
We have also made a survey and plan to get people to complete, so we
can get extra user feedback.

9. Grade Tracker Pro -
Competitor
O The app “grade tracker pro” is similar to our app and
also tracks grades.
O However it is adapted to the American system and is
not friendly to use.
O It does not allow you to set your own targets, does not
show graphs showing your results, and cannot be used
by teachers to track the results of multiple students.
O However this app is still very popular and has many
downloads, meaning that our app will be even more
successful.

10. Grade Tracker Pro -
Screenshot
O This is a
screenshot of
the competitor
app.
O As you can see
the layout is
very
complicated,
and the app is
hard to use,
making it less
popular.

11. Teacher App & Grade
Book - Competitor
O This app is similar to ours, because it also has
a calendar, messages, and targets. However it
does not allow you to customize it for the
system of grades you have at your school, and
does not show whether you are improving.
O It also does not show your results on a graph,
and a graph lets you easily see what’s
happening to your results.

12. O This is a screenshot of the
competitor app.
O The layout is good and easy to
use, making it a popular app,
however you cannot put the
results on a graph and cannot
set targets.
O Furthermore the app does not
allow teachers to enter in
multiple students and see how
they are doing.
Teacher App & Grade
Book - Competitor

13. Home Page

14. Results Page

15. Targets Page

16. Notifications Page

17. Messaging

18. Conclusion from market research and enquiries:
Are we going to include all the features? Or add new
ones?
From our market research we have concluded that
these are the features that will be in our app:
Test results
Notifications
Targets
Messages
(Book recommendations)*

19. Business Model:
Our app is most likely going to cost around the £1.99 mark
because it has a lot of features and enables you to do a lot of
things that are very important for students of any age, but
also allows parents to check their children's’ progress.
Furthermore we have filled a niche in the app market; our app
is the only app that lets you track your grades, shows them on
graphs, set targets, and message other people for help, and
also has an easy interface. If we opt for this business model
we make a free “lite” version that only has one feature that
you can use.
Or our app will be free, but will include advertisements for
books sold by retailers such as Amazon, so we could make
money from the app.

20. Marketing Strategy
We could advertise our app through websites
such as BBC Bitesize, that could give references
to our app.
We could also advertise our app on websites
that specialize in education and revision, and
could even have links to our app on the
appstore from Amazon.

21. Getting our app out there:
We have a Twitter account called uTrack Grades –
spreading our idea so people know about it
We are being followed by AppsforGood