The document describes an app called Dress Mess that is being developed to help people interested in textiles by providing patterns, designs, sewing machine tips, and a worldwide chat forum. The app will give textile enthusiasts inspiration and information to enhance their skills. It is aimed at anyone who wants to make clothing, upload their creations, or learn how to use a sewing machine. The app will be unique in providing a large library of patterns and designs that users can print as well as a global community for sharing ideas.

1. DRESS MESS
Maisie + Emily

2. Who - People who are interested in textiles
What – To enhance their creativity towards textiles
When – Anytime
Where – Wherever the users have the right
materials
Why – To help people get better at textiles, by
providing information for advanced
needlework, sewing machine tips and patterns and
designs.

3. Not knowing how to…
• Use a Sewing Machine
• Create clothes for your Pet/s
• Upload your creations onto the globe
• Post your work on Facebook, Twitter, Instagram

4. • How can you…
• Use your sewing machine?
• Post an image on Facebook, Twitter, Instagram
etc?
• Share your creations around the globe with
other users?
• Create clothes for your pet/s?

5. People who want to make clothing are currently trying to
use their parents advice, but this does not work because
parents do not know how to use the modern day
equipment for textiles.
Our key insight is that people need Dress Mess to help
them overcome their problem.

6. My team, M.E_SMART, is developing an app
to help textile enthusiasts to solve the problem
of needing inspiration, by providing different
patterns and designs, plus a worldwide chat for
ideas.

7. User Name: TWalker
Full Name: Toby David Walker
Information
Meet Toby Walker, he’s 9 years old and loves making clothes.
He enjoys making shorts and funky t-shirts.
He likes using a sewing machine. Toby uses a Huddle Tablet.
He gets upset and frustrated when he can’t get a pattern right.

8. There are other textiles apps, but ours is
unique, because we give you a worldwide chat and
lots of different patterns and designs to print out.

9. • As a user…
• I would like it to be displayed clearly.
• I would like the instructions to be easy to follow.
• I would like to easily make a dress for my cat.
• I would like to post my pictures around the world.
• I would like to get ideas from other people.

11. Business case
Who benefits from your app?
Main target user Anyone interested in textiles that need help with:
Sewing Machines, inspiration, making animal clothes or just a hobby in general etc.
Others who benefit People that are too poor to buy their own clothes and need help on doing so.
People who work in jobs that include Textiles such as:
Next, Primark, T.K Max and M&S.
Our business model All users pay Some users pay
Yes
Somebody else pays
My team’s app Dress Mess will operate a business model in which some users pay.
My team has identified that some people are willing to pay towards the app, because they would like to get more patterns
and designs, to inspire them, by creating their own or printing ready-made designs and patterns off our app.

12. Marketing Strategy
Audience Through what Persuasive event Result
My marketing is
aimed at anyone
who is interested
in textiles.
A cake sale with cakes
decorated with clothes.
Leaflets plus posters.
An a event in a shopping
centre, selling cakes and
telling them about our app.
As a result of our cake
sale, I want them to talk
about the sale at home
and download our app.
Marketing Strategy
Audience Through what Persuasive event Result
Our marketing is
aimed at anyone
between 7- 80.
Posters and flyers. People will look at our
posters all around the
area.
As a result, we
would like our
audience to spread
the news about our
app.

13. THANKS FOR WATCHING!
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