2. WHO?
PARENTS AND BABYSITTERS.
WHAT DOES IT DO?
IT HELPS YOU TO PUT A BABY TO BED WITH NO
STRESS.
WHEN?
WHEN YOU’RE BUSY.
WHERE?
IN THE APPROPRIATE ROOM.
WHY?
BECAUSE IT’S THE BEST APP FOR CHILDREN’S MOOD.
3. • People, who have problems with
looking after a new born child, find
it very difficult to know which story
is the best to read or which food is
the best to eat, or maybe what song
relaxes their mood.
THE PROBLEM
4. • How do I get my baby happy?
• How can I get my child asleep?
PROBLEM
QUESTIONS
5. • People who have the problem of putting children to bed, currently try to
use their solution of reading a random story. But this does not work,
because all children think that you must read the correct story to match
their mood.
• Our key insight is that people need our app to help them overcome their
problem.
• People who own children, currently try to use what they think would
match their mood. But this does not work for everyone, because they still
don’t know what story to read to a child .
• Our key insight is that people need a method of working out what is the
best story to read, and our app can solve the problem.
KEY INSIGHT STATEMENTS
6. • My team, Brains for Good, is developing an app to help parents and people looking
after kids to be able to solve the problem of a moody child, because you don’t read
the right story. By taking a photo of your child, it will tell you what the mood is and
it will give you an option of 12 story’s.
• My team brains for good, is developing an app to help the owners of children to
solve the problem of not reading the right story or singing he right song. By
providing an option to take a photo of your child and providing you to know what
to read or play it , using the camera feature of your phone.
MINI ELEVATOR SPEECH
7. Meet Zoe,
She's 33 years old and has trouble with putting her young one to bed.
She's eager to find a cheap way of putting him to bed without a fuss.
Facts
• Owns an iPhone 5S.
• Lives in New York, where she constantly looks after her baby.
• Becomes frustrated when her baby doesn’t approve the story or song.
USER PROFILE
8. There our other things like this, but
ours is unique , because we provide a
film section that plays all little
children's favourite TV programs just
by paying an additional £0.99.
COMPETITORS OR OTHER SOLUTIONS
9. “ This app makes my life much more easier”
“ It makes my baby go to bed without a fuss”
It is as easy as counting one to two and you will have no more
problems with sleep. You will be ready or the day!
As a user I would like mood monitor to update recently and have
better specialities and most likely privacy settings. Overall, it is a
great app for mothers, child minders and carers. This app would
really change your life.
USER STORIES
