This document summarizes a proposed app that would allow scooter owners to design custom scooters. It outlines potential users, such as 11-year old David Emmanuelle who loves scooters but can't find the right parts. The app would provide a wide variety of scooter parts for users to choose from to build their own unique scooter designs. The target market are 7-17 year olds who own scooters. Scooter shops may help fund the app since it would send them more customers. Marketing strategies include a magazine article, Facebook event and video to promote the app.

1. Alfie, Luke, Jake, Lily m, Amber.

2. scooter owners
to help them build there own custom
scooter
when they want a custom scooter
at a skate park
because they have been looking for a nice scooter for a
while and we are allowing them to make a custom scooter.

3. People who have been looking for a scooter and they cant find one they
come to us.
Also, if they have been looking for a good game to play on we have provided
them with one.
Problem

4. How can they have a nice scooter that they would enjoy and be satisfied
with?
Problem Question

5. People who have a problem thinking of a good
scooter currently try use their own solution, but this
does not work, because they cant find the right
parts.
Key insight statements

6. My team the Brain Stormers, is developing an app to help people who own
scooters solve the problem of making their own custom scooter, the solution
could be to use our app.
Mini elevator speech

7. David Emmanuelle,
11 year old boy,
Loves scooting,
Wants a custom scooter, however he cant find the right parts,
Has an I phone constantly uses it,
Really wants an app where you can make your own scooter.
User Profile

8. There are other apps to do with scooters.
But ours is unique, because no other apps can allow the user to build there
own custom scooter.
Competitors or other solutions

9. As a user I would like a wide variety of scooter parts.
As a user I would like this app to be a reliable price like 69p if not 69p I would
like it to be free.
As a user I would like this app to have no bugs if the app has bugs I would like
an update to fix that.
User stories

10. Balsamiq

11. Who benefits from your app?
Main target user 7-17 year olds who own scooters
Others who benefit
Scooter shops
Scooter magazine
Our business model All users pay Some users pay Somebody else
pays this one
My team’s app, scoot designer, will operate a business model in which all users pay/ some
users pay / somebody else pays.
My team has identified that scooter shops are willing to pay towards the app, because we
are helping the shops by sending customers.
Business model

12. Audience Through what Persuasive event Result
My marketing is aimed at
scooter owners.
a magazine article and facebook The audience will come to participate in an
event to win prizes
As a result of my video, I want them to share the video
on Facebook.
As a result of the article, I want them to complete a
pledge to download my app once it is developed and
launched. As a result I will want people to search our
app after they enjoyed our event
Marketing stategy