This document contains the notes from a Sport PR lecture at the University of Cincinnati. It discusses upcoming assignments for student groups related to planning events and media relations for sporting events in Cincinnati, including the MLB All-Star Game. Student groups are assigned to create social media, PR, media, and community relations plans for events like the T-Mobile Fan Fest and Home Run Derby. The document also provides information on considerations for planning and executing sports events, and discusses an in-class discussion where groups will propose hypothetical events at Cincinnati sports venues.

1. Sport PR
Lecture: 2.3.15
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Current Events Discussion:
Nationwide Super Bowl
Commercial

4. Current Events Discussion:
Nationwide Super Bowl
Commercial

5. Current Events Discussion:
Nationwide Super Bowl
Commercial

6. Group Project Assignments
Team 1: Adams, Whited, Ballitch, Wendt, Beckstedt, Tice
Team 2: Bekure, Thamann, Berringer, Tenkman, Blanton, Suto
Team 3: Byner, Slutzky, Clark, Shankle, Cleary, Schroer
Team 4: Cole, Ross, Cupp, Phelps, Dotson, Perry
Team 5: Dwyer, Overberg, Ernst, Okoroski, Gossett, Nowjack
Team 6: Hammock, Millikan, Huntley, Madlinger
Team 7: Jamison, Lewin, Kinnett, Knight

7. Group Project Assignments
Team 1: Social Media Plan for the T-Mobile Fan Fest
Team 2: PR Plan for the T-Mobile Fan Fest
Team 3: Media Event Plan for the 2015 MLB All-Star Game
featuring the Home Run Derby participants
Team 4: Social Media Plan for the Home Run Derby
Team 5: Community Relations Plan for the 2015 MLB All-Star
Game
Team 6: Social Media Plan for the MLB All-Star Game
Team 7: Media Event Plan for the new MLB Commissioner to
address Pete Rose participation in the 2015 MLB All-Star Game

8. Group Project Presentation Dates
Team 1: April 21, 6-6:45 p.m.
Team 2: April 21, 6:50 -7:35 p.m.
Team 3: April 21, 7:40-8:15 p.m.
Team 4: April 7, 6-6:45 p.m.
Team 5: April 7, 6:50-7:35 p.m.
Team 6: April 14, 6-6:45 p.m.
Team 7: April 14, 6:50-7:35 p.m.

10. Wimbledon Hospitality Challenge
• Name as many hospitality offerings you can in
the video
• http://www.wimbledon.com/en_GB/about_aeltc/2
01302071360235071469.html

11. Sports Event Planning
Advance Considerations
•Purpose of Event tied to Business Objective
•Audience (guest list: VIPs vs. B List)
•Theme & Experience (why busy people should attend)
•Flow of Event
•Venue
•Date/Time
•Food & Beverage
•Security/EMT service
•Timeline of Activity
•Budget

12. Sports Event Planning
On-Site Considerations
•On-site Staffing (registration, hosts, service)
•Nametags/printed program
•Food & Beverage
•Transportation (car service, valet parking)
•Security/EMT service
•Venue
•Flow of Event
•Giveaways to guests
•Program/presentation (emcee, A/V)
– Call to action for guests

13. Sports Event Planning
Post-event Considerations
•Book venue for next year (?)
•Pay vendors
•Thank you notes to guests/speakers
•Survey guests
•De-brief meeting with all involved

14. In-Class Discussion
• Group #1: Event at Great American Ball Park hosted by local law
firm for their 20 $1 million+ clients to introduce new law firm partner
in charge
• Group #2: Event at Western & Southern Open hosted by Greater
Cincinnati Sports Corporation for the top 12 NCAA officials in
charge of NCAA Championships to showcase top Cincinnati sports
facilities
• Group #3: Event at Paul Brown Stadium hosted by local wealth
management firm for their top 25 clients with investments at $10
million + to introduce a new investment product targeted toward
sports-related start-up companies
• Group #4: Event hosted by Cincinnati USA Regional Chamber to
announce the 2015 MLB All Star Game will be hosted in Cincinnati
to an audience of the Top 50 Cincinnati CEOs

15. The Challenge
• Group #1: Event at Great American Ball Park hosted by local law firm for their 20 $1
million+ clients to introduce new law firm partner in charge
– How will you get all 20 clients to attend?
• Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports
Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase
top Cincinnati sports facilities
– How will you get all 12 NCAA officials to attend?
• Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their
top 25 clients with investments at $10 million + to introduce a new investment product
targeted toward sports-related start-up companies
– How will you get all 25 clients to attend?
• Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB
All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs
– How will you get all 50 CEOs to attend?

16. Game Wrap Assignment Expectations
Attend UC vs. East Carolina game on 2/10
at Fifth Third Arena (no class)
250 word assignment, typed, due on 2/11
by 9 a.m. to jreau@gamedaypr.com
Game overview with score and milestones

17. Game Wrap Assignment
Expectations
In advance:
*Read each team’s game notes (UC &
East Carolina)
*Print rosters from each team
*Determine if there are any milestones
that may happen during game

18. http://www.cincinnati.com/story/sports/college/xavier/2015/0
1/27/xavier-musketeers-georgetown-hoyas-big-east-
basketball/22406647/