Coach Brannen held a press conference upon being hired as the new head coach of the University of Cincinnati men's basketball team. Students have group projects due on April 16th or 22nd analyzing topics related to trends in sports, fan experiences, and revenue models. Groups must demonstrate a working knowledge of their topic, create a PowerPoint with visuals and sources, develop a media event to announce their findings, and produce associated media materials.

1. Sport PR
Lecture: 4.16.19
University of Cincinnati
By Jackie Reau

2. Coach Brannen Press Conference
https://www.youtube.com/watch?v=5B
Write your lead for a future on his
leadership style (two sentences
max)

3. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-25 points
-Power Point presentation with visuals and at least
three sources
-50 points
-Create a media event to announce the findings of
your research on your topic to make it timely news
-100 points
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class
-25 points

4. Group Projects Schedule
April 16: Ricketts, Pangallo, Monford
Topic: Tech in Sports Stadiums & Fan Engagement
April 16: Monak, Loy, Lester
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events
April 22: Hermann, Forsell, Faulkner
Topic: New Revenue Model of March Madness
(men’s basketball tournament)
April 22: Davis, Conger, Baughman, Anderson
Topic: Ideas for growing attendance at women’s
college basketball games