Sports PR Lecture, 4-23

1. Sport PR
Lecture: 4.23.19
University of Cincinnati
By Jackie Reau

2. Revisiting PR
Definition: Using effective
communications to influence
behavior

3. Luke Walton:
Crisis Communications discussion

4. Marketing, Business,
Communications Planning Outline
Objective (tied to bus. objectives)
Target Audience(s)
Key Messages (call to action)
Initiatives, Timeline of Activity, Who is Responsible
Budget
Measurement (metrics for success)

5. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-25 points
-Power Point presentation with visuals and at least
three sources
-50 points
-Create a media event to announce the findings of
your research on your topic to make it timely news
-100 points
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class
-25 points

6. Group Projects Schedule
April 23: Hermann, Forsell, Faulkner
Topic: New Revenue Model of March Madness
(men’s basketball tournament)
April 23: Davis, Conger, Baughman, Anderson
Topic: Ideas for growing attendance at women’s
college basketball games

7. Group Projects Schedule
April 23: Hermann, Forsell, Faulkner
Topic: New Revenue Model of March Madness
(men’s basketball tournament)
April 23: Davis, Conger, Baughman, Anderson
Topic: Ideas for growing attendance at women’s
college basketball games