Here is a draft PR plan for your dream job: Objective: Become the VP of Communications for a major league sports team within 10 years. Target Audiences: Current VPs of Communications for MLB, NBA and NFL teams. Based on LinkedIn research, most have 10+ years experience in sports PR and communications roles. Three things to prepare: 1. Pursue internships with sports teams starting next summer (reach out in fall). 2. Volunteer with local youth sports leagues to gain experience. 3. Attend annual sports industry conferences starting next year and network aggressively. Unique Positioning: Pursue a master's degree in sports management. Continue playing competitive sports to understand athlete

1. Sport PR
Lecture: 3.27.18
University of Cincinnati
By Jackie Reau

2. Current Event Schedule
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date

3. Schedule
March 27: Kane, Jones, Jensen, Jacobs, Berland
Topic: Growth of the X Games. Why?
April 3: Hutto, Gbenro, Garrison, Friedman
Topic: How ESPN can regain subscribers
new programming

4. Schedule
April 10: Fogle, Deguara, Dawson, Davis, Bowden
Topic: Revenue model of in-stadium sports retail
April 17: Daddabbo, D’Orazio, Cox, Campbell, Briede
Topic: How Snapchat is becoming a sports news
media outlet
April 24: Calhoun, Bumpass, Bryan, Bruner
Topic: NBA and eSports league

5. Final Project
Outline for Presentation:
-A press release with a minimum of four factual paragraphs
and an attributed quote
-A bulleted pitch to a member of the media that you will use
in your presentation
-Name of media contact/media outlet
-Why they would cover story based on your research
-A one slide visual to use during your pitch in class

6. Final Project
Outline for Presentation:
-A press release with a minimum of four factual paragraphs
and an attributed quote
-A bulleted pitch to a member of the media that you will use
in your presentation
-Name of media contact/media outlet
-Why they would cover story based on your research
-A one slide visual to use during your pitch in class

7. April 3
Travel story: BIG EAST Men’s Basketball Tournament in NYC (Aaron Williams)
Giving Back to the Community story: Cotton Bowl in Dallas (college football bowl game)
(Eric Cox)
Non-sports TV story: Chicago White Sox Opening Day of baseball (Mason Garrison)
Business story: Los Angeles Marathon (Alex Keller)
Athlete feature: X Winter Games (Reed Russell)
Travel story: Indianapolis 500 (Nate D’Orazio)
Giving Back to the Community story: NCAA Women’s Basketball Championship (Will
Hutto)
Athlete feature: Little League World Series (Atorey Salihu)
Sponsorship business story: SEC Men’s Basketball Tournament in Atlanta (Lucas Wilhelm)
Travel story: Sugar Bowl in New Orleans (Rashad Medaris)
Giving Back to the Community: Chicago Marathon (Mike Daddabbo)
Sponsor business story: NASCAR signs new sponsor targeting women(Chris Campbell)
Travel story: Western & Southern Open in Cincinnati (Blaine Calhoun)

8. April 10
Travel story: U.S. Open Tennis Tournament in NYC (Anthony Zamagias)
Sponsorship business story: NBA All Star Weekend in Miami, FL (Sam Walker)
Trends in Sports story: College World Series in Omaha (Christopher Smith)
Travel story: NCAA Frozen Four in Detroit (Justin Peake)
Sponsor business story: Valspar Golf Championship in Florida (Reed Belcher)
Economic Impact on the Community: Rose Bowl college football bowl game
(Ross Dawson)
Travel Story: Major League Baseball All Star Game in Washington DC (Anthony
Spahr)
Athlete feature story: USA Swimming Trials in Omaha, Nebraska for 2020 Games
(Matt Abrams)
Economic impact story: Little League World Series (Anthony Bumpass)
Athlete feature story: NCAA Men’s Frozen Four (Terrance Davis)
Giving Back to the Community story: Marvin Lewis Community Fund’s Learning
Is Cool (Josiah Deguara)

9. April 17
Business story: LPGA Championship and its TV partnership (Eric West)
Travel story: SEC basketball tournament in Nashville (Craig Roberto)
Business story: NFL Draft to move to new locations in future (Ryan Jones)
Economic impact story: Will World Cup 2026 be hosted in the United States
(Richard Trail)
Feature Story: Reds Community Fund to clean up neighborhood baseball fields
(Damon Powell)
Sponsorship business story: Corrigan Oil to sponsor Michigan International
Speedway (Taylor Rouhier)
Athlete feature story: JJ Watt gives back to Hurricane victims (Hunter Todd)
Sports business story: ESPN loses more viewers as their MLB coverage begins
(Jeremy Tiettmeyer)
Travel story: Daytona 500 NASCAR race (Noah Smith)
Economic impact story: NCAA Frozen Four Finals in Minneapolis (Jason Jacobs)
Business story: PGA to move headquarters (Eric Fogle)
Feature story: Dale Earnhardt Jr retires from NASCAR racing to pursue new
opportunities (John Bryan)

10.
April 24
Travel story: BIG TEN Men’s Basketball Tournament (Jason Achauer)
Giving Back to the Community story: Orange Bowl in Miami (college football
bowl game) (Jacob Parente)
Non-sports TV story: Chicago Cubs Opening Day of baseball (Doug Bates)
Business story: Chicago Marathon (Nick O’Brien)
Athlete feature: X Summer Games (Seth Berland)
Travel story: Kentucky Derby (Nick Kimmey)
Giving Back to the Community story: NCAA Men’s Basketball Championship
(Ryan Kane)
Athlete feature: Little League World Series (Chad Bowden)
Sponsorship business story: SEC Men’s Basketball Tournament in St. Louis
(Lauren Briede)
Travel story: U.S. Open Men’s Tennis in NYC (Becky Bruner)
Economic impact story: Flying Pig Marathon (Ian Jensen)
Athlete feature: Women’s Tennis Association (Josh Friedman)
Travel story: U.S. Men’s Track & Field Championships in 2019 (David Gbenro)

11.
Example: Press Release
Contact: Jackie Reau
Game Day Communications
(513) 929-4263
jreau@gamedaypr.com
Free Concert on Opening Day at the Moerlein Lager House Event Lawn with LDNL
Ohio’s Brewery of the Year to Host Party Tent During Opening Day Festivities
CINCINNATI (March 26, 2018) – The Moerlein Lager House, Ohio’s Brewery of the Year, is welcoming back baseball on Thursday,
March 29 with a free concert with LDNL (Lt. Dan’s New Legs) and featuring some of its award winning beers.
On Opening Day, the Moerlein Lager House will open its doors starting at 10 a.m., and have a Party Tent on the Event Lawn featuring
a live concert by LDNL with opening act Superbad from 12-4 p.m. The Moerlein Lager House is located at 115 Joe Nuxhall Way,
adjacent to Great American Ball Park on the banks of the Ohio River.
“We welcome all baseball fans to join us to celebrate the start of baseball season in Cincinnati on Thursday,” said Greg Hardman,
managing partner of the Moerlein Lager House. “Moerlein Lager House is located right next door to Great American Ball Park and is a
great pre-gaming location.”
LDNL is celebrating Opening Day with Moerlein Lager House. Heavily influenced by various genres, LDNL plays many of the crowd’s
favorite cover songs from old school classics to new school rhymes. LDNL has toured or performed with a number of national acts
including Ludacris, Run DMC, Bow Wow, Good Charlotte and Mat Kearney, to name a few. The band has also performed for the U.S.
troops across the world as part of the AFE/USO tours.
The Moerlein Lager House will have their regular food and beverage service inside the Moerlein Lager House as well as offer food and
beverage in the Opening Day Party tent with LDNL. A full lineup of Moerlein’s award winning beer and guest beers will be featured
including two one-off styles for the occasion.
The one-off styles will be:
Se7enth Inning Stretch: Moerlein’s Seven Hefewizen, a south German-style wheat beer, infused with orange zest
Strawberry Pig: Cream Ale infused with strawberries. A refreshingly light body with fruity finish
###

12. Example: Target Media for the Pitch
Target for Pitch: Stefani Burgess, Noon Producer, WCPO-ABC
WCPO-TV has a one hour live noon broadcast on Mondays through Fridays with live interview hits at 12:15 p.m. and 12:50 p.m.
The TV crew can set up outside at Moerlein Lager House and have a direct shot of the fan zone a the ball park and see fans pre-
gaming
The Pitch:
Hi Stephanie,
I am writing to see if you would like a live shot on Opening Day (Thursday, March 29) from the Moerlein Lager House who will be
hosting a free concert before the big game.
We can provide a covered spot for your crew overlooking Great American Ball Park as well as the free concert starting at 11 a.m.
running through your noon show with two live interviews. The location will be adjacent to the block party but will offer easier access
for your crew.
I can offer Justin Wiener, the General Manager of Moerlein Lager House, for the live interviews.
Thank you for your consideration.
Jackie
(513) 708-5822
jreau@gamedaypr.com

14. Your Dream Job PR Plan
Objective (your ultimate dream job in 10 years)
Target Audiences: (who has the job now? See Linkedin)
Three things you will need to do to prepare for the Dream Job (internships,
volunteer roles, networking) & a Timeline of Activity
What is your unique positioning to differ from other candidates (education,
experience, contacts from networking)?
Budget: (Revenue, your net salary & Expenses, monthly expenses)
Measurement (how will you know you are meeting expectations of the
objective?)