Sports PR Lecture, 2-26-19

1. Sports PR
Lecture: 2.26.19
University of Cincinnati
By Jackie Reau

2. Press Release assignment
Please turn in

3. March 5 Assignment
No in-class lecture
Attend the UC vs. FCC friendly at Nippert, 7 p.m. to
conduct a Sports Experience Audit (See attached
outline)

4. Sports Trends Assignments
Expectations:
-Less than five minute presentation to be conducted
individually
-Three sources from your research to be referenced
in your presentation
-Engage the class with an “a ha” moment based on
your research
-Power Point presentation plus verbal presentation

5. Sports Trends Assignments
Week of February 26
Anderson: LA Rams and How They Marketed the Team
Baughman: SF Giants and How Their Community Relations
Efforts connect them to fans
Conger: OSU Football and How They Will Market with a New
Coach
Davis: The NBA and Innovation, How Commissioner Adam
Silver leads the major leagues in innovative thinking

6. Sports Trends Assignments
Week of February 26
Faulkner: Cleveland Browns and How They Will Market the
New Coach to Fans
Forsell: Australia Open and their recent Fort Nite
tournament, why host it?
Hermann: Cincinnati Bengals and how they will market the
new coach
Lester: How can high schools grow sponsorship revenue with
sports

7. Sports Trends Assignments
March 5
Loy: How can MLB use eSports to engage a new audience of
fans
Monak: Should the College Football Playoffs expand?
Monford: Ideas on engaging youth in sports to increase
overall participation
Pangallo: How can the NFL help grow the sport with youth in
America?

8. Sports Trends Assignments
March 12
Ricketts: How can FC Cincinnati maintain record attendance
levels in the MLS
Scholl: How can the PGA Tour sustain interest without Tiger
Woods playing on tour regularly?
Slaise: Will the AAF take away fans and revenue from the
NFL?
Staderman: Should NFL teams consider wearing a corporate
sponsor logo on their game-day jerseys?

9. Sports Trends Assignments
Week of March 26
Volk: What are some of the community events being
planned for the 2019 NCAA Men’s Basketball Tournament in
Minneapolis?
Whitaker: How can high schools use eSports to engage their
students as part of athletics and academics?
Williams: How does the NCAA earn revenue from Men’s
March Madness from TV, merchandise, ticket sales?
Yaecker: Explain how Cleveland will celebrate the 2019
Major League All Star Game.

10. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-Power Point presentation with visuals and at least
three sources
-Create a media event to announce the findings of
your research on your topic to make it timely news
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class

11. Group Projects Schedule
April 8: Yaecker, Whitaker, Volk
Topic: eSports & brand sponsorships of games,
tournaments, athletes
April 8: Staderman, Slaise, Scholl
Topic: Fantasy Football Participation in America
April 15: Ricketts, Pangallo, Monford
Topic: Tech in Sports Stadiums & Fan Engagement
April 15: Monak, Loy, Lester
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events

12. Group Projects Schedule
April 22: Hermann, Forsell, Faulkner
Topic: New Revenue Model of March Madness
(men’s basketball tournament)
April 22: Davis, Conger, Baughman, Anderson
Topic: Ideas for growing attendance at women’s
college basketball games