Sports PR Lecture, 4-2-19

1. Sport PR
Lecture: 4.2.19
University of Cincinnati
By Jackie Reau

2. Current Event Schedule
Choose a topic based on the subject
provided and cite two sources in your
research
Create a presentation with at least three
PP slides to share in class on your
assigned date

3. Sports Trends Assignments
Week of April 2
Ariel Baughman
Josh Davis
Caitlynn Lester
Tyler Ricketts

4. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-Power Point presentation with visuals and at least
three sources
-Create a media event to announce the findings of
your research on your topic to make it timely news
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class

5. Group Projects Schedule
April 8: Yaecker, Whitaker, Volk
Topic: eSports & brand sponsorships of games,
tournaments, athletes
April 8: Staderman, Slaise, Scholl
Topic: Fantasy Football Participation in America
April 15: Ricketts, Pangallo, Monford
Topic: Tech in Sports Stadiums & Fan Engagement
April 15: Monak, Loy, Lester
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events

6. Group Projects Schedule
April 22: Hermann, Forsell, Faulkner
Topic: New Revenue Model of March Madness
(men’s basketball tournament)
April 22: Davis, Conger, Baughman, Anderson
Topic: Ideas for growing attendance at women’s
college basketball games

7. Crisis Communications: ABCs
A. Have a plan on how to handle all crises
B. Communicate how you will address and
make sure it never happens again
C. Be as transparent as possible in all
communications

8. Crisis Communications
Brainstorm examples of crisis
communications in sports over the last year
Find the common denominator

9. In-Class Exercise:
Write a three-paragraph story from
my statement and press conference.

10. In-Class Exercise:
Source: Jackie Reau, AD, ABC College
“Today, I relieved our entire football
coaching staff of their duties due to
the 0-24 record over the last two
seasons.”