Sports PR Lecture, 4-9-19

1. Sport PR
Lecture: 4.9.19
University of Cincinnati
By Jackie Reau

2. Grades have been entered
If you are missing assignments, turn in
(typed) to me by next week in class.

3. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-25 points
-Power Point presentation with visuals and at least
three sources
-50 points
-Create a media event to announce the findings of
your research on your topic to make it timely news
-100 points
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class
-25 points

4. Group Projects Schedule
April 8: Yaecker, Whitaker, Volk
Topic: eSports & brand sponsorships of games,
tournaments, athletes
April 8: Staderman, Slaise, Scholl
Topic: Fantasy Football Participation in America
April 15: Ricketts, Pangallo, Monford
Topic: Tech in Sports Stadiums & Fan Engagement
April 15: Monak, Loy, Lester
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events

5. Group Projects Schedule
April 22: Hermann, Forsell, Faulkner
Topic: New Revenue Model of March Madness
(men’s basketball tournament)
April 22: Davis, Conger, Baughman, Anderson
Topic: Ideas for growing attendance at women’s
college basketball games

6. PR Plan for Your Dream Job

7. PR Plan for Your Dream Job