This document outlines assignments for a lecture on trends in events. It provides details on two essays due for the class. Essay #3 on selling alcohol at college sporting events is due February 28th. Case study assignments are also due February 28th with a one page summary and under 10 minute presentation on topics like hospitality at tennis tournaments and recruiting Super Bowl volunteers. The document also lists additional case study topics and notes that Essay #4 is due March 14th on relationships between sports teams and corporate sponsors. It concludes noting there is no class during spring break the following week.

1. Xavier University
Trends in Events
Lecture Notes
February 28, 2018
Jackie Reau

2. Assignment due
• Essay #3 Due: 500-word essay on the issue of selling
alcoholic beverage at college sporting events with
three source used to support either side of the
argument.

3. Case Study Assignments
–Due Feb. 28 in class with PP
presentation, using three sources
–Typed summary (one page)
–Professional presentation in class
(less than 10 minutes) with an “a
ha” moment

4. Case Study Assignments
– Mackenzie Bosel: hospitality options at
professional tennis tournaments
– Mikayla Brillon: risk management issues for U.S.
marathons
– Hannah Carson: sponsorship revenue for high
school athletics
– Garrett Combs: recruiting volunteers for the Super
Bowl in Minneapolis
– Martha Corby: new non-golf events to drive
revenue at a PGA tournament
– Liz Cusato: how cities can host the NFL Draft

5. Case Study Assignments
– Ryan Foster: revenue options for an outdoor college
hockey game
– Daphne Ghirardi: how a city competes to host the US
Olympic Marathon Trials
– Anthony Gonazales: the role of a U.S. Sports
Commission
– Matthew Guido: how can a college increase paid ticket
sales for their women’s basketball programs
– John Hoard: why professional athletes set up non-profit
foundations and what impact should they make
– Joe Hoard: what is “pay to play” as it relates to hotel
bookings and amateur sporting events

6. Case Study Assignments
– Erik Jones: understanding the model of the Reds
Community Fund and how other teams can
emulate
– Alex McKeon: how can a college use esports to
engage new fans
– Alec Rivers: trends in sports facility development
– Stephen Saldate: unique food and beverage
options at sporting events to drive fan experience
and revenue
– Calvin Warren: understanding the financial model
of the Master’s Golf Tournament

7. Assignment Due: March 14
• Essay #4 Due: 500-word analysis of a professional
sports team or sporting event and their relationships
with corporate sponsors with three sources of
support.

8. Happy Spring Break
No class next week