The document provides notes from a sports administration seminar at Xavier University. It includes topics such as a youth sports essay assignment, class discussions on The Ohio State University football program and the Notre Dame sponsorship model, and a current event discussion on economic and revenue trends for sporting events and sports commissions. The notes also cover developing a personal development portfolio with sections on mission, vision, SWOT analysis, competitive analysis of dream jobs, and personal positioning strategies.

1. Xavier University
Sports Administration Seminar
Lecture Notes
August 29, 2018
Jackie Reau

2. Sports Industry Essay
Typed 500 word essay (with opinion) on youth sports in
the United States with three sources
Economic impact for cities, facilities, equipment
Physical fitness
Social skills
Life preparedness
Time management

3. Class Discussion
The Ohio State University’s
football program
Prepare a statement on behalf of your
organization citing three concerns in
the report in 15 minutes.

4. Class Discussion
Sponsorship Revenue Model at ND

5. What do you notice about this stadium in terms of
sponsorship signage and activation?

6. Public Relations Planning
Key Messages for Each Audience
*Call-to-action to motivate desired behavior
-Buy tickets today by 5 p.m.
What do you notice about this stadium in terms of sponsorship
signage and activation?

7. Notre Dame Sponsorship Philosophy
There will be no advertising sold or
aired at any athletic facility on campus
(football, basketball, Olympic sports).

8. Notre Dame Sponsorship
In 2003, ND launched its first-ever ND Sports
Properties to create a corporate partnership
program. Since then, key corporate partners
have contributed $100 million + annually.
Sources: ESPN.com, FanSided.com

9. Notre Dame Sponsorship
NBC Sports: $15 million/year
Under Armour: $9 million/year
Coca Cola, Gatorade, xFinity, Delta, Bank of
America, Canon, Nissan: $1 million+/year

10. Notre Dame Sponsorship Benefits
*Use of Notre Dame brand marks
*Media inventory on ND Sports Media (TV, radio)
*Digital media branding on ND athletic sites
*Hospitality (Friday Coaches Lunch, private boxes,
tickets to games)
*Invitations to exclusive campus job fairs
*Access to Coach Kelly and other coaches

11. Current Event Discussion
by
Jackie Reau
• Economic Impact and Revenue Development Trends
for U.S. Sporting Events for Sports Commissions &
Host Cities

12. Current Event Discussion
• Definition of a Sports Commission: Typically non-
profit organizations charged with attracting and
hosting sporting events to drive awareness and
revenue for their city or region.
– Cincinnati Sports Commission is on the short list to serve
as a host for the 2026 World Cup.
• Source: Cincinnati Sports Commission

13. Current Event Discussion:
What will these people spend money on in
Cincinnati?

14. Current Event Discussion
Sports Event Industry
$10.45 billion annually spent on traveling,
competing in amateur sporting events
Formula for Measuring the Sport Event Industry
• Amateur athletic events bring in an average of
$208.80 in direct spending per visitor, each day
of the event
• Source: University of Arizona study

15. Current Event Discussion
• Currently, Sports Commissions have a few revenue
sources:
– Room night taxes from booked events via a relationship
with their City, County or State
– Corporate support in the form of sponsorships or grants

16. Current Event Discussion
• Currently, Sports Commissions have the following
expenses:
– Staffing and overhead (office, utilities, equipment,
entertainment, travel)
– Bid fees (range in amounts due to size of event)

17. Current Event Discussion
• Ideas & Opportunities for New Revenue Streams for
Sports Commissions:
– Conduct a Community Audit to determine gaps in hosting
sporting events based on youth participation and
create/host your own event
– Create an Advocacy Group to Fund-Raise from Individuals
(not sponsorships/grants). Start with $500/person and cap
at 100 members to raise $50,000
– Create and host a Corporate Sports Challenge to engage
local companies in an Olympic-style competition to
increase engagement and funding support.

18. Current Event Discussion
• Should a Sports Commission be measured on its
room night production only?
• How else can a Sports Commission offer value to its
community and constituents?

19. Think Differently
EA Sports’ Chris Erb’s Ted Talk
https://www.youtube.com/watch?v=fNo8P5s0
n1E

20. Personal Development Portfolio
Begin outlining
– Mission: Your Primary Objective (career goals)
– Vision: Your Values (beliefs, work ethic)
– SWOT Analysis:
• Strengths (internal)
• Weaknesses (internal)
• Opportunities (external)
• Threats (external, no control)

21. Personal Development Portfolio
Competitive Analysis on Your Dream Job
– List of companies & leaders who have the job now
• Top 10 list to narrowcast your search
– How many of these jobs exist?
– Is there a professional organization in which all are
members?
– What are the market trends in the field?

22. Personal Development Portfolio
Personal Positioning
How will you position yourself?
– Internships (focused approach)
– Volunteer opportunities (focused approach)
– Informational interviews with decision-makers