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1. Consumer learning refers to how individuals acquire knowledge and experience about products through purchase and consumption that they apply to future decisions. 2. Learning theories include behavioral theories based on observable responses to stimuli, like classical and instrumental conditioning, as well as cognitive theories focused on mental information processing and problem solving. 3. Classical conditioning involves pairing a conditioned stimulus with an unconditioned stimulus to create an association, while instrumental conditioning is based on rewarding behaviors to shape responses. These theories inform strategies like repetition, variations, and differentiation in advertising.
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1. Samsung Engineering has created employee empowerment programs like "You Are CEO" where employees discuss business ideas and one acts as CEO for 30 minutes. This gives employees a sense of ownership and insight into their ideas and concerns.
2. Financial analysis can provide leads for strategy formulation, like identifying the breakeven point from ratios. Management must converge strategy with financial realities based on models like core competence determination.
3. There are different approaches to valuing a firm or its assets, such as liquidation value, going concern value, book value, and market value. A firm's value comes from present and future cash flows discounted by the cost of capital.
3e779 Module I
The document describes a promotional scheme run by an advertising agency for Cello thermoware in Mumbai, where teams of callers rang 33,000 random phone numbers in the city and those who answered with "Cello" instead of "Hello" were eligible to win a free product. The unconventional idea of calling people and having them say "Cello" proved very successful at achieving top-of-mind awareness of the brand, with over 3,800 winners receiving prizes over the week-long promotion period in Mumbai. The creative marketing scheme was praised for being an "accha idea" or good idea that generated significant awareness for Cello thermoware products.
Vishal Customer Relationship Management New (1)
The document provides an overview of customer relationship management (CRM) and discusses various aspects of implementing a CRM solution. It explains that CRM involves tracking customer data and interactions across different departments to improve customer service and marketing. Successful implementation requires buy-in from employees, identifying customer touchpoints, and analyzing data to enhance the customer experience. Choosing the right software and ensuring collaboration between departments are also important for a successful CRM strategy.
483f1 Types Of Risks And Rbs
This document discusses types of risks involved in risk-based supervision of micro, small, and medium enterprises. It outlines four main modules: 1) Industry characteristics and financials, 2) Business risks related to operations, market position, and raw materials, 3) Financial risks assessed from past and future financial projections, and 4) Management risks including track record, competency, governance, and project implementation abilities. Key financial risks analyzed include variability of margins, debt levels, cash flows, and future profitability. Management risks focus on experience, payment history, credibility, and strategic planning. The document also defines SME segment classifications and loan sanctioning procedures.
D6161 Turnaround Management 3
This document summarizes guidelines from the Reserve Bank of India on income recognition, asset classification, and provisioning for non-performing assets (NPAs) for banks. It defines what constitutes an NPA, categories of NPAs including substandard, doubtful and loss assets, and guidelines for classifying and making provisions for NPAs. It also covers related topics like reversal of unrealized income, appropriation of recoveries, and treatment of NPAs under consortium arrangements.
D250e Turnaround Management 2
Restructuring is the corporate management term for partially dismantling and reorganizing a company to make it more efficient and profitable. It often involves selling parts of the company, staff reductions, changing management, outsourcing operations, and refinancing debt. When a company undergoes restructuring through mergers, acquisitions, or divestitures, it must adequately disclose these changes in its financial reporting so investors can understand if performance has truly improved compared to previous periods. Hindustan Lever and ICICI Bank are used as examples of Indian companies that have actively restructured in recent years through numerous mergers and acquisitions.
De955 Turnaround Management 1
1. The document discusses turnaround management for firms facing financial difficulties. It outlines three phases: diagnosis of trouble signs, choosing a turnaround strategy, and implementing changes.
2. Common early warning signs of financial trouble for firms include decreasing sales, profits, and market share, as well as taking on too much debt. Strategies discussed include asset reduction, cost cutting, revenue increases, and combinations of these.
3. Successful implementation is key, and banks should closely monitor accounts to identify signs of potential sickness and provide timely assistance to prevent insolvency.
D55b3 Indian Financial System
The Indian financial system consists of a variety of capital markets, financial intermediaries, and instruments. The key capital markets include the treasury bill market, inter-bank market, stock market, and public debt market. Major financial intermediaries include banks, mutual funds, insurance companies, pension funds, and non-banking financial institutions. Popular financial instruments include equity shares, bonds, treasury bills, commercial paper, and derivatives. Financial markets and services include the call money market, government securities market, foreign exchange market, and merchant banking services.
1992a Module4 Sfm
The document provides an overview of mergers and acquisitions (M&As), including the objectives, types, and procedures involved in structuring an M&A transaction. It discusses various types of M&As such as horizontal, vertical, and conglomerate mergers. The procedures involved in an M&A deal include developing a business plan, conducting due diligence, negotiating the terms, financing the deal, developing an integration plan, and closing the transaction. Key participants in an M&A deal include investment bankers, lawyers, accountants, valuation experts, and institutional investors.
8e824 Plc & Financing
During the startup phase, a business will primarily rely on owner's equity and bank debt due to limited funding needs and the goal of gaining customers. As the business establishes itself, it will look to expand and turn to private equity, venture capital, or an IPO for financing due to high cash needs and low internal cash generation. During high growth, public companies will issue additional stock through follow-on offerings, warrants, and convertible debt to fund reinvestment needs that outpace growing revenues and earnings. Mature growth businesses can use debt or corporate bonds as earnings and cash flows rapidly increase while reinvestment needs decline. Finally, declining businesses will generate cash from existing investments but at a slower pace, leading them to pay
88e6esickness Of Industry
The document discusses sickness in industries according to definitions from the Reserve Bank of India and Sick Industrial Companies Act. It lists signals that indicate potential sickness such as a decline in capacity utilization and liquidity issues. Symptoms that emerge later include persistent cash shortages, deteriorating financial ratios, and requests for bank loans. Causes of sickness can be external factors like changes in policy or demand, or internal issues with management, marketing, or working capital. Consequences of industry sickness include financial losses, job losses, wasted resources, and reduced tax revenue.
12fe2 Sfm Class 1 & 2
The document discusses various concepts related to strategic financial management. It covers:
1. The role of strategic management in helping organizations formulate better strategies through a systematic approach.
2. Key terms related to finance like mortgages, loans, bonds, and the effects of noise trading in markets.
3. The benefits of strategic financial management, including improved sales, profits, productivity, and understanding of competitors.
6a3c4 Npa
The document discusses non-performing assets (NPAs) for banks. It defines NPAs as loans where interest or principal payments are overdue for more than 90 days. It also lists ways for banks to tackle NPAs, such as rescheduling loans, loan rehabilitation, and loan transfers. The document concludes by covering provisioning requirements for NPAs, where higher provisions are required for loans with longer default periods, and describing different types of letters of credit used in foreign trade.
1f69e Warning Signs
The document lists various warning signs that banks should look out for when evaluating businesses and projects. Management-related signs include lack of expertise, poor cost control, low capacity utilization, and improper management of inventory and receivables. Technology-related signs are adopting untested processes, obsolete technology, unsuitable equipment, and operating below capacity. Product-related risks are overestimating demand, slowing orders, changing suppliers frequently, and adopting obsolete distribution methods. Financial management signs are underestimating costs, inadequate working capital, improper financial controls, and negative trends in key indicators.
Efd7f Sme(New)(2)
Tech-based SMEs rely on scientific or technological knowledge and innovation. They face several risks including a lack of collateralizable assets, long gestation periods, dependence on niche markets, and high costs of R&D and skilled labor. Their financing needs are greatest during the seed and startup stages as they develop prototypes and work to gain market acceptance, though risk decreases as they grow and expand. Financial institutions can help support tech-based SMEs through priority lending, loan schemes, expertise in valuation, and assistance with supply chains and marketing.
D5699 Types Of Money
The document discusses various topics related to the Indian economy and banking sector, including:
1. It defines different measures of money supply in India, including narrow (M1), broad (M2), and broad (M3) money. M3 is the most commonly used measure.
2. It outlines the components that make up M3, such as bank credit to the government and commercial sectors, foreign exchange assets, currency with the public, and bank liabilities.
3. It discusses types of securities that can be used as collateral for bank loans, including property, stocks, negotiable instruments, life insurance policies, and goods/produce. It also discusses unsecured loans.
Be260 C Psnew
Commercial paper was introduced in India in 1990 on the recommendation of the Vaghul Committee. It is a short-term unsecured promissory note issued by highly creditworthy corporations to raise funds. Commercial paper is popular due to its high liquidity and low cost compared to other money market instruments. Only large companies with substantial financial strength can issue commercial paper. It must be backed by strong credit ratings and tangible net worth of issuing companies. Commercial paper provides companies with an alternative source of short-term financing at a lower interest rate than bank loans.
D55b3 Indian Financial System
The Indian financial system consists of a variety of capital markets, financial intermediaries, and instruments. The key capital markets include the treasury bill market, inter-bank market, stock market, and public debt market. Major financial intermediaries include banks, mutual funds, insurance companies, pension funds, and non-banking financial institutions. Popular financial instruments include equity shares, bonds, treasury bills, commercial paper, and derivatives. Stock indices like the BSE Sensex and NSE Nifty 50 are important indicators of the stock market.
Ad09a Role Of Sebi And Securities Market
The document discusses the role of SEBI in regulating the securities market in India. It outlines various malpractices in the market like price manipulation and insider trading. It then describes SEBI's regulatory functions like regulating stock exchanges and intermediaries, prohibiting unfair trade practices, and promoting investor education. SEBI has powers to regulate listings, inspect stock exchanges and intermediaries, and enforce conduct rules. Guidelines are provided for public issues regarding prospectus disclosures, minimum subscription levels, and allotment procedures. Secondary market guidelines cover stock exchanges, FIIs, rights issues, and measures for investor protection.
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
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Chapter 5
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Chapter 6
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Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Mule event processing models | MuleSoft Mysore Meetup #47
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Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
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For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
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Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
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Learning Edited
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- 16. Consumers Learn by Modeling
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Editor's Notes
- Listerine, dettol, boroline, nirma bath, tomco, gorgia…. Context, training, reinforcement, and cue are the four steps to behavioural marketing, says Neale Martin in Habit: The 95% Behavior Marketers Ignore ( www.ftpress.com ). Context holds the key to the why and where of behaviour. For instance, users can access music in many different ways, including listening to a radio, playing a CD, and using Internet radio, satellite, and MP3 players, the author explains. The wireless carrier and handset manufacturer have to, therefore, create a new context or replace habitual use in an existing context to get you to listen to music on a cell phone! Talking about training, the author advises that the lure of sexy new applications should be tempered with the knowledge that companies are looking for relationships with their customers, not one-night stands. Reinforcement is the feedback mechanism that alters the firing patterns of neurons in the part of your brain that is learning unconsciously, Martin
- Motivation spurs learning. based on needs and goals. Cues: stimuli. (Ads) give direction to motivation. serve to direct consumer drives when they are consistent with consumer expectations. each action of marketing mix must reinforce the others if cues are to serve as stimuli. Response : how individual may react to cue. Rein enforcement: increases the likelihood that a response will occur in future as a result of particular cues or stimuli.
- e.g pen slide superstore Body shop Line extentions
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- Q why we frequent the same barber?perfect hair cut Q Why we eat green veg? even when they are not to our tases? Good for us. B. F Skinner1953 harvard univ -A favorable experience is instrumental in teaching the individual to repeat a specific behavior. Reinforcement Positive Reinforcement : Positive outcomes that strengthen the likelihood of a specific response Example: Ad showing beautiful hair as a reinforcement to buy shampoo Negative Reinforcement : Unpleasant or negative outcomes that serve to encourage a specific behavior Example: Ad showing wrinkled skin as reinforcement to buy skin cream Free test drive and gifts.
- Livon hair softner / disentangler