Lean UX is a framework that focuses on optimizing product development processes with user-centered design principles in agile software development. It emphasizes early customer involvement to continuously validate designs, solving real user problems rather than features, and collaborative cross-functional teams. The five key principles are: 1) early customer validation, 2) solving user problems, 3) cross-functional teams, 4) flexible tools, and 5) experimentation through quick design iterations. Benefits include empowered teams, momentum through engagement, and quality through user validation, while challenges include breaking silos and client expectations around documentation.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Flixbus' Katja Borchert and Pietro Romeo talks about democratising research not by guessing, but testing and empowering others.
Don't focus on buzzy-sounding prescriptive UX processes that require certain methods. UX is fundamentally about what you learn, not how you learn it. It's important to use the right tool for the job. Presented at Triangle UXPA Lightning Talks about UX process in 2015.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Flixbus' Katja Borchert and Pietro Romeo talks about democratising research not by guessing, but testing and empowering others.
Don't focus on buzzy-sounding prescriptive UX processes that require certain methods. UX is fundamentally about what you learn, not how you learn it. It's important to use the right tool for the job. Presented at Triangle UXPA Lightning Talks about UX process in 2015.
How to create new processes to sustain a design system
How to evolve the way companies build and ship products
How to decide on a governance model for design systems
In this talk, Suze explores a case study from her recent work in a London agency, where, working for a large retail client, the programme of work moved from a project-based delivery model incorporating Scrum to a more product-based model. Drawing on aspects of Kanban, Design Thinking and Lean Startup, and implementing a dual-track agile approach, the team is now ‘thinking more product’.
Suze will delve into how the organisation has shifted to this model and how it coped with the change. She will talk through some of the difficulties that she experienced along the way and how these issues were mitigated, and provide take away techniques to help in your organisations.
More details:
https://confengine.com/agile-india-2019/proposal/8036/thinking-more-product-moving-from-scrum-to-a-dual-track-agile-approach
Conference link: https://2019.agileindia.org
Working as an agile Experience DesignerThoughtworks
This talk discusses,in detail, the design process that our teams follow within the agile development of products, in-depth process details for how to build new products, and how to build up an innovation pipeline. Throughout the talk diverse techniques that can be applied in an innovation lifecycle such as contextual inquiries, diary studies, expert reviews, affinity mapping and personas, are discussed.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
Lee Duddell educates the audience on 'Common Mistakes Rookies Make When Testing (and How to Overcome Them)’.
Sharing the Love: Democratising Research at MoneySuperMarketUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, MoneySuperMarket's Louise Rowlands talks about sharing the love, democratising research at MoneySuperMarket.
You'll learn:
- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Alfonso de la Nuez delivers the opening keynote address ‘Why & How to Democratize UX Research’.
Essential Skills All Product Managers Must MasterProductPlan
What does it take to be a product manager? Is there a cookie-cutter template, a perfect mold into which all PMs should seek to fit? Are the skills finite and easily definable? Find out answers to these questions and more in this Product Stack webinar.
Participatory Design: Bringing Users Into Your ProcessDavid Sherwin
Good user research has a big impact on product quality. But Agile teams can struggle to integrate user research at the right places. In this talk by Erin Muntzert and David Sherwin, we talk about how Participatory Design can help Agile teams better understand the needs of their customers and get the right design ideas into their products. This talk has been adapted from a workshop that we have delivered at UX Week, Interaction, and UX London: http://bit.ly/pdesignux
A 45Gb/s PAM-4 Transmitter Delivering 1.3Vppd Output Swing with 1V supply in ...aiclab
Pushed by the ever-increasing demand of high-speed connectivity, next generation 400Gb/s electrical links are targeting PAM-4 modulation to limit channel loss and preserve link budget. Compared to NRZ, a higher amplitude is desirable to counteract the 1/3 reduction of PAM-4 vertical eye opening. However, linearity is also key, and PAM-4 levels must be precisely spaced to preserve the horizontal eye opening advantage it has over NRZ. This paper presents a 45Gb/s PAM-4 transmitter able to deliver a very large output swing with enhanced linearity and state-of-the-art efficiency. Built around a hybrid combination of current-mode and voltage-mode topologies, the driver is embedded into a 4-taps 5-bits FFE, and allows tuning the output impedance to ensure good source termination. Implemented in 28nm CMOS FDSOI process, the full transmitter includes a half-rate serializer, duty-cycle correction circuit, >>2kV HBM ESD diodes, and delivers a full swing of 1.3Vppd at 45Gb/s, while drawing 120mA only from 1V supply. The power efficiency is ~2 times better than previously reported PAM-4 transmitters.
How to create new processes to sustain a design system
How to evolve the way companies build and ship products
How to decide on a governance model for design systems
In this talk, Suze explores a case study from her recent work in a London agency, where, working for a large retail client, the programme of work moved from a project-based delivery model incorporating Scrum to a more product-based model. Drawing on aspects of Kanban, Design Thinking and Lean Startup, and implementing a dual-track agile approach, the team is now ‘thinking more product’.
Suze will delve into how the organisation has shifted to this model and how it coped with the change. She will talk through some of the difficulties that she experienced along the way and how these issues were mitigated, and provide take away techniques to help in your organisations.
More details:
https://confengine.com/agile-india-2019/proposal/8036/thinking-more-product-moving-from-scrum-to-a-dual-track-agile-approach
Conference link: https://2019.agileindia.org
Working as an agile Experience DesignerThoughtworks
This talk discusses,in detail, the design process that our teams follow within the agile development of products, in-depth process details for how to build new products, and how to build up an innovation pipeline. Throughout the talk diverse techniques that can be applied in an innovation lifecycle such as contextual inquiries, diary studies, expert reviews, affinity mapping and personas, are discussed.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
Lee Duddell educates the audience on 'Common Mistakes Rookies Make When Testing (and How to Overcome Them)’.
Sharing the Love: Democratising Research at MoneySuperMarketUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, MoneySuperMarket's Louise Rowlands talks about sharing the love, democratising research at MoneySuperMarket.
You'll learn:
- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Alfonso de la Nuez delivers the opening keynote address ‘Why & How to Democratize UX Research’.
Essential Skills All Product Managers Must MasterProductPlan
What does it take to be a product manager? Is there a cookie-cutter template, a perfect mold into which all PMs should seek to fit? Are the skills finite and easily definable? Find out answers to these questions and more in this Product Stack webinar.
Participatory Design: Bringing Users Into Your ProcessDavid Sherwin
Good user research has a big impact on product quality. But Agile teams can struggle to integrate user research at the right places. In this talk by Erin Muntzert and David Sherwin, we talk about how Participatory Design can help Agile teams better understand the needs of their customers and get the right design ideas into their products. This talk has been adapted from a workshop that we have delivered at UX Week, Interaction, and UX London: http://bit.ly/pdesignux
A 45Gb/s PAM-4 Transmitter Delivering 1.3Vppd Output Swing with 1V supply in ...aiclab
Pushed by the ever-increasing demand of high-speed connectivity, next generation 400Gb/s electrical links are targeting PAM-4 modulation to limit channel loss and preserve link budget. Compared to NRZ, a higher amplitude is desirable to counteract the 1/3 reduction of PAM-4 vertical eye opening. However, linearity is also key, and PAM-4 levels must be precisely spaced to preserve the horizontal eye opening advantage it has over NRZ. This paper presents a 45Gb/s PAM-4 transmitter able to deliver a very large output swing with enhanced linearity and state-of-the-art efficiency. Built around a hybrid combination of current-mode and voltage-mode topologies, the driver is embedded into a 4-taps 5-bits FFE, and allows tuning the output impedance to ensure good source termination. Implemented in 28nm CMOS FDSOI process, the full transmitter includes a half-rate serializer, duty-cycle correction circuit, >>2kV HBM ESD diodes, and delivers a full swing of 1.3Vppd at 45Gb/s, while drawing 120mA only from 1V supply. The power efficiency is ~2 times better than previously reported PAM-4 transmitters.
Serial link interfaces, with emphasis on the challenges of future linksaiclab
The development of next-generation electrical link technology to support 400Gb/s standards is underway. Due to area and heat dissipation constraints, aggregation of currently available 25Gb/s systems is not an option, and migration path requires serial interfaces to operate at increased rates (i.e. 56Gb/s and more).
In this workshop, we focus on two key elements which are among the hottest research topics in the wireline community. First, the use FIR filters for optical and backplane channel equalization, key to enhance the performances of transceivers at increasing speed. Compared with copper channels, equalization in optical fibers is more challenging because the channel response varies enormously from fiber to fiber and also over time due to mechanical stress, vibrations or movement. The impact of filter noise and distortion, crucial aspects for an analog implementation, are discussed in detail. Second, the gradual shift from NRZ to PAM-4 modulation to lower the system Nyquist frequency. Since the amplitude of each eye is reduced by a factor of 3, while noise power is only halved, a high transmitter output amplitude is key to preserve high SNR. However, compared to NRZ, the design of PAM-4 TX is challenged by tight linearity constraints, required to minimize the amplitude distortion among the 4 levels and still needs equalization. For both of them we will highlight system-level and implementation-level challenges, state-of-the-art and possible solutions.
A 420uW 100GHz-GBW CMOS Programmable-Gain Amplifier Leveraging the Cross-Coup...aiclab
Cross-coupled pairs are certainly among the most widely adopted fundamental circuits still in use today. This elegant device arrangement yields broadband positive feedback with high gain and low power, desirable features both in analog and digital applications [1]. Its small signal properties are consistently leveraged in oscillators, impedance negators and to boost gain of transconductors, while the bistable behavior is exploited in static latches and memory cells. Traditionally, the regeneration capability is leveraged in the design of sense amplifiers and high-speed comparators. In this work, we investigated the performance of the cross-coupled pair for discrete-time linear amplification and we show that its regeneration feature proves to be attractive for implementing Programmable-Gain Amplifiers (PGAs).
A 56Gb/s 300mW Silicon-Photonics Transmitter in 3D-Integrated PIC25G and 55nm...aiclab
The ever-increasing data center IP traffic, up to 8.6 zettabytes per year by 2018 with nearly 3× growth since 2013 [1], requires power-efficient high-speed interconnects. Next generation optical interfaces will adopt 50Gbaud signaling [2], and minimizing power consumption is key to enable the use of small form-factor optical modules for electro-optical conversion. In this perspective, silicon photonics is an attractive alternative to discrete photonics, lending itself to higher miniaturization at reduced cost [3]. Furthermore, silicon photonics enables co-design of electronics with photonics, thus optimizing transceiver power efficiency. In particular, the electro-optical transmitter constitutes the main source of power consumption. Travelling wave Mach-Zehnder modulator (MZM) architectures are used in discrete photonics realizations as data rate increases, and lend themselves to silicon photonics. However silicon photonics suffers from electrical propagation losses and bandwidth limitations of integrated transmission lines, requiring equalization in the electronic driver to address 50Gbaud operation at moderate consumption and also in advanced node technologies. In this work, we employ a bifilar transmission line determining an electrical propagation loss of ~3dB/mm at 28GHz. Using an equalizer counteracts its effect, applying passive boost and shunt peaking in the pre-driving stage, combined with passive peaking in the load coupling. A 75% increase in the vertical aperture of the optical eye diagram is thus achieved with no power consumption penalty due to the equalizer. The complete electro-optical transmitter, operating at 56Gb/s at 1310nm wavelength, dissipates 300mW and ensures an extinction ratio (ER) higher than 2.5dB. This 56Gb/s silicon photonics transmitter displayes more than 30% power savings with respect to the state-of-the-art [4].
Wideband CMOS Power Amplifiers Design at mm-Wave: Challenges and Case Studiesaiclab
Constant striving towards higher data rates in modern communication systems and the foreseen revolution related to the forthcoming 5G mobile communications are laying the ground for an explosion of the millimetre-wave radio market. The reason? Frequency bands are wider, less overcrowded, and cheaper. Modulation schemes can be relaxed, while very directive antennas can be exploited to realize radio hops of several hundred meters.
On the other hand, the design of all the involved high frequency components is more demanding. The power amplifier, specifically, is a fundamental block of the transmitter for its impact on the overall performance of the entire system and hence poses severe challenges to the designer.
This workshop addresses the peculiar issues involved in the design of power amplifiers in this high-frequency scenario and compares them to the ones confronted with in the traditional microwave bands.
Experts coming from leading groups actively involved in mm-wave PA design will describe and comment upon solutions of choice and real-world examples, both in compound semiconductors (GaAs and GaN) and in Si-CMOS.
A recent guest webinar that I did for my friends over at UserZoom. The presentation is about the three levels of building up your corporate UX capabilities - methods, processes, and organizational change. The core of the presentation is on starting from your methods and why that drives most everything else. Hope you enjoy it.
World Usability Day 2016 in Antwerp (Belgium), Thursday, November 10th - Jan Moons, UX expert and co-founder at UXprobe
"Hands on with Lean and Agile User Testing"
Jan Moons shows how to use the latest tools to easily integrate user testing into a lean process. Discover how user testing can be the answer for problems of conversion, usability, and UX quality. In the workshop you will explore all sides of user testing (be the user, be the moderator, be the client) and you will see how lean and agile user testing can be.
Jan is the co-founder of UXprobe, company that is focused on a mission of helping companies build great digital products that deliver a fantastic user experience. Jan has almost 20 years of experience as a software engineer and is a certified usability designer.
Lean UX - Applying Lean Principles to improve
User Experience in Agile environment. It accomplishes this by getting out of the deliverables business and instead focusing on successful experiences.
Ways for UX Design Iterations: Innovate Faster & BetterFibonalabs
Any stage of the design process, even post the product release is scrutinized for any improvements. The iterative design process is of great help in such a scenario. It's important to keep in mind, though, that iterative design will be more cost-effective the earlier it is used in a product's lifespan.
Goodpatch Berlin, Boris Milkowski - Guest Talk @EINSICHTEN, HTW BERLIN
Das Thema Prototyping ist aus der Welt des digitalen Designs kaum noch wegzudenken. Häufig wird dabei vergessen, dass es nicht nur um den Prozess selber geht, sondern darum, diesen als Werkzeug zu verstehen, um schneller bessere Ergebnisse zu erzielen. Boris Milkowski und Jan Bisson berichten in ihrem Vortrag darüber, wie sie versuchen iterative Prozesse in alle Bereiche des Agenturalltags zu integrieren: angefangen beim UX/UI-Design, über die Kommunikation im Team bis hin zur Arbeit mit den Auftraggebern. Außerdem geben sie einen Einblick in das Prototyping Tool Prott, das sie für ihre eigenen Agenturbedürfnisse entwickelt haben.
Topic: UI/UX DESIGN IN AGILE PROCESS
Why do we integrate design into our Agile process?
As we all know, the Agile Manifesto is well-received and successfully adopted as it is today thanks to the 12 underpinning principles. While “good design” is one main reason that “enhances agility”, “Agile processes promote sustainable development”.
At Axon Active, it’s important for us to do everything Agile and work with one another collaboratively in Collaboration Model. It gets people on the same page, makes everyone engage more with the product, encourages them to share more creative ideas, and gives them the flexibility they need to improve themselves.
Indeed, Designers and Developers can collaborate more closely and effectively, and subsequently integrating design into Agile process will yield numerous benefits.
For that reason, Scrum Breakfast Da Nang this October will be the very chance for you to learn:
• How to successfully integrate design into Agile process in practice
• How different Collaboration Model is from traditional model
• The benefits of Collaboration Model when done correctly
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project.
If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.
Building & launching mobile & digital productsAnurag Jain
These slides are an introduction to Product Management for building & launching mobile & digital products for consumers. It covers the basics of Product Management as well as gives an overview of the Product Management process and a practical, iterative approach to building products.
The Guide to Agile UX Design Sprint PlaybookKaren Ho
Alex Gamble is a product designer at Price Waterhouse Coopers New Zealand. He has helped a variety of businesses, from small start-ups to big corporates, develop user-centred products. Alex’s goal is to bring forward a lean product revolution.
Design Systems: Designing out Waste, Designing in ConsistencyEqual Experts
Design Systems help modern innovative companies build new software quickly without waste and with a consistent look and feel.
They are the single source of truth to allow the teams to design, realise and develop a product.
From our work with Design Systems for Equal Experts' clients we have many learnings to share about benefits and risks and what needs to be overcome to get a system live and adopted.
SPEAKER: David Hawdale. Product and UX person at Equal Experts.
Contact www.equalexperts.com
Contact David: david.hawdale@hawdale-associates.co.uk
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
1. Lean UX
… and why it is important
Tobias Holm Jensen
UX Designer
Adapt Mobile
2. Agenda
Why do I talk about this?
What is Lean UX?
The 5 principles
Benefits
Challenges
How to do it
3. Why do I talk about this?
Independent research project at the IT University of Copenhagen in the fall 2016
2 months long case study of a collaboration between agency and client
25 page report and a coming oral exam
I really like the idea behind Lean UX!
4. What is it?
The term was coined in 2013 by the designers Jeff Gothelf and Josh
Seiden
It is a framework of a set of principles on how development processes
can be optimized with focus on user-centered design (and UX) in Agile
software development cycles
Break away from the more traditional, waterfall-inspired process
with heavy documentation and specification, as well as silo-based
work
Has its foundations in agile software development, design thinking
and lean startup
5. -
-
-
-
The foundations
Agile
Design thinkingLean startup
- People over processes
- Working software over documentation
- Client collaboration over contracts
- Change over rigid planning
- Use design as business approach
- Center around the users
- Prototyping and testing is crucial
- Empathy is key
“Get out of the building!”
Experimentation (test hypotheses)
Minimum viable products (MVP)
Customer feedback is crucial
6. The 5 principles
1. Early customer involvement and validation
2. Solving real user problems
3. Collaborative cross-functional teams
4. Flexibly applying appropriate tools
5. Experimentation through nimble design.
From a set of 15 by Gothelf & Seiden
1. Cross-Functional Teams
2. Small, Dedicated, Colocated
3. Progress = Outcomes, Not Output
4. Problem-Focused Teams
5. Removing Waste
6. Small Batch Size
7. Continuous Discovery
8. GOOB: The New User-Centricity
9. Shared Understanding
10. Anti-Pattern: Rockstars, Gurus, and Ninjas
11. Externalizing Your Work
12. Making over Analysis
13. Learning over Growth
14. Permission to Fail
15. Getting Out of the Deliverables Business
7. The 5 principles
1. Early customer involvement and validation
- The earlier and the faster you involve and validate with the real users, the
better the product gets in the end.
- This also ensures continuous discovery and learning throughout the
process.
2. Solving real user problems
- Focus on solving user problems, not cool features to the end-product.
- Progress = Outcomes, not Output
- Getting out the deliverables business
- “Big Design Up Front”
8. The 5 principles
3. Collaborative cross-functional teams
- Cross-functional teamwork, and not “hero designers”
- Shared understanding between all parts
4. Flexibly applying appropriate tools
- Minimize waste in the design and development process.
- Only apply just the appropriate tools for the specific phase of the process.
5. Experimentation through nimble design
- Experiments and research should be done with nimble designs and not
heavy wireframes or lengthy specifications. (“Small batch size” and MVP’s)
- Making over debating
- It is okay to fail in an experiment!
9. Benefits
Empowerment & cross-functional teamwork
Momentum when everyone’s engaged
Quality based on user validation
Use your UX skills all the way not just in the beginning
10. Challenges
Clients and agencies are still in the deliverables business and documentation is needed
Strong bond of trust is needed when focus is not on the product
Silos are hard to break and remain in both agency and organization
11. How to do it?
Remember it is a mindset! not a checklist!
Define your toolbox and when to use the tools
Involve users (often!) at every stage of the process
Cross-collaborate yes, let developers do UX
13. Example
Design studio
● Everybody draws, presents and critiques
● Refine ideas through 3 rounds
● Generate tons of raw ideas
● Huge headstart for UX
● Early team-wide alignment
● Team-wide feeling of ownership
