Lisandra Maioli has 17 years of experience in digital communication and UX research. She conducted research on the FluidUI prototype tool to understand what features were missing and which should be roadmap priorities. Her research methods included interviews with users, a survey, usability testing, and card sorting. She found that users wanted more options for collaboration and sharing prototypes, as well as integration with other design tools. This feedback would help FluidUI improve their product and meet users' needs.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
A brief introduction to User Experience (UX) Research (in English and Bahasa Indonesia). This lecture was delivered on 19th February 2019 at Ciputra University, Surabaya, Indonesia.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
A brief introduction to User Experience (UX) Research (in English and Bahasa Indonesia). This lecture was delivered on 19th February 2019 at Ciputra University, Surabaya, Indonesia.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
So what is UX Writing?
How UX Writers fit in a product team
Test’em all: A/B Testing
Copy principles
How to incorporate psychology and emotions into copywriting
One piece of copy, 43 languages and + cultures
How to write to infinity: variables
Introducción al Diseño de Experiencia del Usuario – UX2013Gabriel Celemin
Esta presentación se realizó para el evento "UX 2013: Usabilidad, Accesibilidad, Diseño y Tecnología" en el marco del Día Mundial de la Usabilidad, el martes 3 de diciembre de 2013 en la Universidad Católica Argentina (UCA, Campus Puerto Madero).
El objetivo es presentar las disciplinas que convergieron para dar origen a lo que llamamos Diseño de Experiencia del Usuario, haciendo referencia a los Factores Humanos e Interacción Humano-Computadora (HCI).
Definir qué es el Diseño de UX, las diferencias entre UX y UI, los principios de Diseño Centrado en el Usuario (DCU), y los componentes y beneficios del diseño de UX.
Se menciona la importancia de conocer los estándares, convenciones, patrones de diseño y guías de estilo.
Se presentan los roles de los miembros de un equipo de UX, y ejemplos de los entregables de cada etapa del proceso de diseño.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
UX IS ABOUT SATISFACTION.
UX IS DESIGNING FOR USER TO COME BACK THE SITE.
UX FOCUSES ON THE STRUCTURE & LAYOUT OF CONTENT, NAVIGATION AND HOW USERS INTERACT WITH THEM.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
UI-UX Practical Talking, is presentation for a session I did in the GUC & the ITI, about the meaning and the difference between The UI and the UX, the key principals about building good UX of products, focusing on mobility and mobile design.
2015 was characterized by unparalleled dynamics in the area of artificial intelligence not only in the technological perspective - AI becomes one of the most important tools for UX designers. It can make the human-machine-interaction more human which will result in a flawless integration in our daily lives. But is there a flip side to it? Will AI be the end of the design and designer as we know them?
Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 22nd of October.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
So what is UX Writing?
How UX Writers fit in a product team
Test’em all: A/B Testing
Copy principles
How to incorporate psychology and emotions into copywriting
One piece of copy, 43 languages and + cultures
How to write to infinity: variables
Introducción al Diseño de Experiencia del Usuario – UX2013Gabriel Celemin
Esta presentación se realizó para el evento "UX 2013: Usabilidad, Accesibilidad, Diseño y Tecnología" en el marco del Día Mundial de la Usabilidad, el martes 3 de diciembre de 2013 en la Universidad Católica Argentina (UCA, Campus Puerto Madero).
El objetivo es presentar las disciplinas que convergieron para dar origen a lo que llamamos Diseño de Experiencia del Usuario, haciendo referencia a los Factores Humanos e Interacción Humano-Computadora (HCI).
Definir qué es el Diseño de UX, las diferencias entre UX y UI, los principios de Diseño Centrado en el Usuario (DCU), y los componentes y beneficios del diseño de UX.
Se menciona la importancia de conocer los estándares, convenciones, patrones de diseño y guías de estilo.
Se presentan los roles de los miembros de un equipo de UX, y ejemplos de los entregables de cada etapa del proceso de diseño.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
UX IS ABOUT SATISFACTION.
UX IS DESIGNING FOR USER TO COME BACK THE SITE.
UX FOCUSES ON THE STRUCTURE & LAYOUT OF CONTENT, NAVIGATION AND HOW USERS INTERACT WITH THEM.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
UI-UX Practical Talking, is presentation for a session I did in the GUC & the ITI, about the meaning and the difference between The UI and the UX, the key principals about building good UX of products, focusing on mobility and mobile design.
2015 was characterized by unparalleled dynamics in the area of artificial intelligence not only in the technological perspective - AI becomes one of the most important tools for UX designers. It can make the human-machine-interaction more human which will result in a flawless integration in our daily lives. But is there a flip side to it? Will AI be the end of the design and designer as we know them?
Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 22nd of October.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Digitale Transformation ist zum Buzzword geworden. Was bedeutet dies konkret für Unternehmen, warum stellen exponentielle Entwicklungen alle bisherigen technologischen Revolutionen in den Schatten und warum muss jedes Unternehmen zu einem datenbasierten Unternehmen werden, um zu überleben?
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
Slides from a talk I did at Web Directions South in Sydney Oct 2009.
Outline:
Designing for dynamic web applications and mobile devices poses a new set of challenges. Web designers are increasingly being asked to apply their skills to where the page model no longer applies. We need new ways of exploring the user experience and communicating behaviours involving sub-page changes and movement.
Enter rapid prototyping. Widely acclaimed as one of the best ways to create great user experiences, it isn't without it's own pitfalls. This session will discuss the pros and cons of different prototyping techniques, and introduce a new technique called "screenflows" that focuses on visualising the user experience.
Discover how to combine the best of paper prototyping, wireframes and HTML prototyping into one simple and effective prototyping technique. Learn how using this method can dramatically decrease the need for documentation, while increasing the speed and agility of the development process.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
How to Use Competitive Analysis and Strategy by YouTube PMProduct School
In the presentation, Joao Fiadeiro, discusses:
-What the key elements of strategy are: from the competitive landscape and growth strategy to business model
-How to identify the competitive landscape for a sector/industry using all the resources at our disposal; estimating a products revenue and usage
-The fundamentals of strategic thinking and how it should inform a product roadmap
What Is UX Research & How Is It Done.pptxTurboAnchor
<a href="https://turboanchor.com/what-is-ux-research/">What Is UX Research & How Is It Done?</a>
To develop products that can meet users’ needs (and captivate them as well), you first have to determine who your user is and what their needs are. That’s where user experience (UX) research comes in. UX researchers thoroughly research target users to collect and interpret data that assist inform the product design process.
So for more in-depth knowledge, let’s take a closer look at what is UX research is,
UX research is learning about target users, product needs, and wants, then using those insights to enhance the design process. UX researchers follow different methods to discover problems & design opportunities. It’s all about finding insights to direct successful design. As discussed above, when you conduct UX research, you can provide the best solutions as you know what they need. It can be applied at any stage of the design process.
How to Best Research Your Problem Area & Product by fmr eBay PMProduct School
Main takeaways:
- A true understanding of a problem area comes from a mix of qualitative and quantitative data
- Researching a problem and product expands beyond the user interview; it also includes competitive analysis, product analytics, and stakeholder interviews
- Comparing to other products does not have to be limited to direct competitors, but it can also include research on products that accomplish a specific job very well. This can create inspiration and ideas for your product
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Competitive Analysis: Strategic UX Spy Games - Lyle KantrovichUXPA International
A Competitive Analysis is a great way UX teams can benchmark, generate ideas, learn about users, and stretch their thinking about design and UX strategy. A UX-centric competitive analysis is very different than what you’ll find outlined in any business book. This presentation outlines an approach for conducting competitive analysis even if your company or product “has no competitors”. This session will show you what a competitive analysis is, why it’s useful, when to do one, how to do it, and what the deliverable should include. You’ll also learn how a competitive analysis can help reinvigorate your organization’s focus on UX.
Experience Matters: Understanding the New ROI of UX/CX Mediacurrent
In today’s digital landscape, Global User Experience factors heavily into the ROI equation: every dollar spent on UX design yields up to $100 in return. Join experts from Mediacurrent and Lingotek to learn about UX and CX strategies to boost your global revenue and conversions.
You'll Learn:
-What companies like Amazon, Google and Airbnb can teach us about building a better user experience
-Tips to build the investment case for maximizing your UX How to uncover the value of translation — and why localization should be the core of your global
-Customer Experience (CX) strategy
-How integrating UX and CX can improve your brand’s value
-A practical approach to improve the UX and CX that your organization is delivering to customers, employees and other stakeholders
-Presenting in your customer's primary language is the first step in providing a global CX
-Why managing global customer expectations are critical to Customer Experience (CX) and to the perception of your company brand
Are you considering building Buyer Personas and Journey Maps? In this comprehensive guide on how to research your Buyers, you'll learn:
- How to get started
- How to organize your research
- How much work is involved
- The best practices for Buyer Personas, Journey Maps and conducting interviews
Leveraging user-centered design to create experiences that delight-2018AMPAmanda Yarnell
Leveraging user-centered design to create experiences that delight -- a case study with C&EN's metered paywall project, by Amanda Yarnell, C&EN's editorial director, and Dori Kelner of Sleight of Hand Studios. delivered June 2018 to Association Media & Publishing annual meeting in DC
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
Presentation done by Fidel Rebón, Gloria Ocáriz, Jon Argandoña, Jon Kepa Gerrikagoitia and Aurkene Alzua-Sorzabal, during "Intelligence & analytics" workshop, of the ENTER2015 eTourism conference.
Don't let ux ui be a block_ embedding development on product design process _Lisandra Maioli
Lecture for https://www.chicagocloudconference.com/
One of the biggest challenges when a company - from a start up to an enterprise - brings UX/UI onboard, it is related to the transition between product design and development. Making sure that the tech department doesn't get included just at the end, is crucial to have a more effective delivery process. Collaboration and good communication are the foundation to this.
Defining the touch points during the design process; Setting the right communication channels for delivery and support; Choosing the best software tools to deliver; The importance of talking the "same language"; Awareness of tech constraints and limitations; Preparation during the design process. These will be a few of the topics which we will discuss during this lecture with practical examples.
(Do you want to know more? Message Manuel Gonzalez - manugonzalez1987@gmail.com )
My lecture about UX which I gave through Google Hangout thanks to a invente by GDGSSA - Google Developers Group from Salvador, Brazil.
You can watch it here (in Portuguese, sorry!): https://t.co/rhci1FrVQK
UX - Experiência do Usuário com foco em Alta PerformanceLisandra Maioli
Capítulo do livro "Marketing de Alta Performance", editado pela ComSchool.
"Proporcionar uma experiência agradável e fácil para o cliente final é fundamental no negócio de qualquer empresa, seja ela física ou virtual. (...) E é aí que entra UX (User Experience ou, simplesmente, Experiência do Usuário): ao entender o usuário e seu modelo mental, o profissional de UX tem o papel de desenhar as melhores experiências para o cliente de seu negócio, facilitando sua vida e desburocratizando tarefas simples como encontrar um produto na sua loja virtual ou mesmo seguir ao checkout para finalizar a compra."
Confira dicas práticas e de ferramentas para aplicar UX com foco em Alta Performance.
New Website Architecture (by Lisandra Maioli)Lisandra Maioli
Website redesign with a new IA structure heavily based on UX Research findings:
- User Interview
- Usability Test
- Task Analysis
- Card Sorting
- Tree Testing
- Online Survey
- Website analysis
Workshop realizado na Conferencia Anual Acelera Startup 2016. http://bit.ly/AceleraStartup-SocialMediaLis
5% de desconto para participantes da Conferência Acelera Startup em qualquer curso da ComSchool:
http://www.comschool.com.br/afiliado/lis/
For this individual project I really focused in all kid of UX Research methodologies and techniques that I could to be able to have the best Design decisions: from users observation at the LACMA physical museum, task analysis to User testings and Image Carding Sorting.
Presentation for UXDI class (General Assembly) about the Software Alchemist Alan Cooper, inventor of design "Personas" methodology, Founder of @Cooper, 'Father of Visual Basic.
See this presentation on Prezi: https://prezi.com/tx3pxjel0mst/who-is-who-in-ux-alan-cooper/
Talenthouse is an online platform for creative competition. The UX challenge was redesigning the website to let the users have easy access to the 3 areas of the website: Creative Invites, Artists Artwork and Blog.
This is a UX final project/homework for a UCLA class.
The project was built during 11 weeks (Fall 2014).
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
2. About me
"Thanks to my 17 years of experience in different positions in Digital Communication, I
could develop the core skills to be an UX Researcher. Being able to understand different
mind sets and human being behavior helps me to make better Design decisions."
● Bilingual (English & Portuguese) with International experience (Brazil, USA, Italy,
Ireland, Netherlands)
● B.A. in Journalism, specialization in Digital Marketing and UX Design
● Experience in different positions in Digital Communication
● Reviewing the book "UX for Mobile (Packt Pub)
● Writing the Book "Fixing bad UX" (Packt Pub)
● Speaker, instructor and event organizer, workshop addicted
● Working cross-team, with Stakeholders, Designers, Product Managers, Product Owners,
Developers and other teams
● Highly collaborative, ‘hands-on approach’, data-driven, people-oriented
● Projects for web-based, smarTVs, digital outdoor media and mobile platforms
● Passionate about UX Research
3. User interview/Usability Test with
Mobile App paper mockup and Contextual
Inquiry with Mobile App prototype
(Client: Winnin | Target: teenagers in LA)
4. Jill DaSilva (General Assembly & Digital Karma)
Co-Founder + Consultant + Educator + Mentor + Public Speaker
"Lisandra is truly one of the best UX Researchers that I have ever worked
with. She goes above and beyond in her research and makes sure that every
feature and function in her projects is based on solid user research. She
has no fear of contextual inquiry and will get out "into the wild" and
observe people to understand their needs more clearly. She uncovers many
solutions in her research processes that would often go unnoticed in a
typical project. She is objective in her work and aware of any possible
biases. Her journalism background and her gentle, attentive candor makes
her a great interviewer of target demographics. She is a great
collaborator and critical thinker and a true delight to work with.
I would work with her again in a heartbeat."
5. LACMA Museum
Online Store Museum
bit.ly/UXLM-LacmaStore
Challenges
● Redesign the Online Store AI based on
the Business and User needs
● Improve the Online Purchasing/Checkout
process experience
"The user flows for the checkout process
should keep customers focused on finalising
the transaction"
6. Research Goals
During the Design process, I used
different methodologies in order to
answer questions/doubts about what
would be the best solutions to
improve the online shopping
experience, especially regarding to
the checkout process.
My main goal was not only
understand the Store Museum Shopper
behavior, but also make sure to
validate the Design Decisions.
Tools
7. UX Process
Research & Analysis
Target: Americans and international Museum
visitors
● Museum Store Shopper (user)
● LACMA Store vc Online Store
● AI(Categories/Menus/Navigation)
● Online checkout process
Deliverables
● UX Research Results
● Persona & Scenario
● Site map & Navigation
● Wireframes & Prototype
8. Research & Analysis
● Museum Store Shopper (user)
Questions
- Why and what people buy at Museums stores?
- What they expect from the online store?
- Who are these people (clients/audience)?
Methodologies:
- Secondary Research
- One-to-one Interview
- Facebook Survey
● LACMA Store vc Online Store
● AI(Categories/Menus/Navigation)
● Online checkout process
9. Research & Analysis
● Museum Store Shopper (user)
● LACMA Store vc Online Store
Questions
- Have both stores the same products?
- How are the categories organised?
- Who buy online?
Methodologies:
- LACMA visit and observation
- Online questions to the store
● AI(Categories/Menus/Navigation)
● Online checkout process
10. Research & Analysis
● Museum Store Shopper (user)
● LACMA Store vc Online Store
● AI(Categories/Menus/Navigation)
Questions
- What can be improved on the navigation?
- How to organize the categories?
Methodologies:
- Menus Analysis
- Online, Paper, Image Card Sorting
- Image Survey
- Competitor Analysis (Navigation)
● Online checkout process
11. Research & Analysis
● Museum Store Shopper (user)
● LACMA Store vc Online Store
● AI(Categories/Menus/Navigation)
● Online checkout process
Question
- How to improve the experience?
Methodologies:
- Task Analysis (buying a specific product)
- Competitor Analysis
(process/steps/forms/email)
- Mystery Online Shopper
- User Testing (checkout process)
12. Outcomes
● Shopping in Museum Stores is an
extension of the Museum experience
● Shoppers expects a similar
experience and products online and
offline
● The shopping experience do not
finish at the checkout (considering
e-mails as part of the whole user
experience)
● Categories and products organization
were not clear, causing confusion
● Issues with Navigation and Search
tool make hard to find products
13. Meu Carro Novo &
Jornal do Carro
Automobile Classified App
bit.ly/UXLM-MeuCarroNovoApp
Challenge
● Integrate both experiences Editorial
(Jornal do Carro) and Financing (Meu
Carro Novo) in a new Mobile App
"We want to make the users' life easier
when buying a car, turning their experience
more efficient, easier and better, helping
them buying better"
14. Research Goals
My main goal was to understand the
user behavior when buying a new car
and how they use News Media content
and Online Tools on their Buying
process.
Then being able to help to define
the best flow and main features for
the Mobile app in order to help the
user to accomplish it.
Tools
15. UX Process
Research & Analysis
Target: Young Brazilians Car Buyers
● 2ary Research, Survey & Interviews
● CCA & Benchmarking
● Persona & Scenario
● User Journey
Deliverables
● UX Research Results
● Defines Flow and MPV (features)
● Prototype video, images and icons choices
Role (team)
● UX Researcher; Contact with the client;
and Presentation
17. Research & Analysis
● 2ary Research, Survey & Interviews
- Understand the User behaviour
and buying process
● CCA & Benchmarking
● Persona & Scenario
● User Journey
18. Research & Analysis
● 2ary Research, Survey & Interviews
● CCA & Benchmarking
- Understand how the other mobile
apps are solving the user
problem
● Persona & Scenario
● User Journey
19. Research & Analysis
● 2ary Research, Survey & Interviews
● CCA & Benchmarking
● Persona & Scenario
- Understand who is the new car
buyer
● User Journey
20. Research & Analysis
● 2ary Research, Survey & Interviews
● CCA & Benchmarking
● Persona & Scenario
● User Journey
- Understand the car buyer journey
and when the News Media and
Online tools are relevant in
this process
21. Outcomes & Findings
● Buyers research on internet before
buying
● Buyers check online car
stores/dealer reputation
● They use Social Media to consult
friends and family
● Would buy online and use app during
the process
● The advantage of this service being
mobile is the geolocation and ease to
contact the seller through the device
(WhatsApp, one-click call, Txt message)
https://www.youtube.com/watch?v=RHZlt
p76CaA
22. APM
Content and Services website
bit.ly/UXLM-AMP
Challenges
● Reorganize the content and Redesign
the website AI in order to let the
content being easier to be found
● Increase engagement through a more
interesting website and easy to use
"We have so many content and we feel the
user gets lost"
Here is the live website:
http://associacaopaulistamedicina.org.br/
23. Research Goals
The Agency came to me with a
predefined categories for new AI
and Content reorganizations.
I suggested them to get a step back
and understand the users' mindset
in order to reorganise the content
in a way that make sense to them.
Tools
24. UX Process
Research & Analysis
Target: Brazilian Doctors
● Pre Analysis
○ Data Analysis (GA)
○ Heuristic Analysis
○ Stakeholder interviews
● User Research (doctors)
○ Screening & Recruitment
○ Online Survey
○ User Interviews & Usability Test
○ Card sorting and Tree Testing
Deliverables:
● UX Research results
● Personas
● New AI, flows and wireframing
● New Taxonomy and content organization
25. Research & Analysis
● Pre Analysis
○ Data Analysis (GA)
○ Heuristic Analysis
○ Stakeholder interviews
- Understand the context and currently
situation
● Users (doctors)
○ Screening & Recruitment
○ Online Survey
○ User Interviews & Usability Test
○ Card sorting and Tree Testing
26. Research & Analysis
● Pre Analysis
○ Data Analysis (GA)
○ Heuristic Analysis
○ Stakeholder interviews
● Users (doctors)
○ Screening & Recruitment
- Real doctors from different places,
associated or not
○ Online Survey
○ User Interviews & Usability Test
○ Card sorting and Tree Testing
27. Research & Analysis
● Pre Analysis
○ Data Analysis (GA)
○ Heuristic Analysis
○ Stakeholder interviews
● Users (doctors)
○ Screening & Recruitment
○ Online Survey
- Understand online habits and what doctors
consider important to see in a Medical
Association website
○ User Interviews & Usability Test
○ Card sorting and Tree Testing
28. Research & Analysis
● Pre Analysis
○ Data Analysis (GA)
○ Heuristic Analysis
○ Stakeholder interviews
● Users (doctors)
○ Screening & Recruitment
○ Online Survey
○ User Interviews & Usability Test
- Understand the main issues on the AMP
website, what is missing etc
○ Card sorting and Tree Testing
29. Research & Analysis
● Pre Analysis
○ Data Analysis (GA)
○ Heuristic Analysis
○ Stakeholder interviews
● Users (doctors)
○ Screening & Recruitment
○ Online Survey
○ User Interviews & Usability Test
○ Card sorting and Tree Testing
- Understand how we should re-organize the
content and define taxonomy
30. Outcomes & Findings
● The doctors way to organise the content
was different from predefined by the
Association and Agency
● Content should focuses on Services,
Advantages of being Associated and
Educational material
● The Association activities are not that
relevant but associates want to
understand what APM have being doing for
them
● They are interested in closed groups and
collaborations
● They would like to have access to useful
tools and apps
31. FluidUI
Prototype Tool
Challenges
● Understand what features were missing
● Which features should be on the
roadmap
"We need to define what are the priorities
for the roadmap and define main features to
be competitive"
32. Research Goals
My main goal was to analyse users
feedback and understand which
features we should contemplate on
the new roadmap.
Tools
33. UX Process
Research & Analysis
Target: UXers, Designers and POs from Europe, US and Brazil
● Hipchat feedback Analysis
● User interview and Usability Test
● Online Surveys (clients and non-clients)
Deliverables:
● UX Research results
● Usability issues analysis
● Recommendations
34. Research & Analysis
● Hipchat feedback Analysis
- Understand feedback of currently users and
reasons for cancellation
● User interview and Usability Test
● Online Surveys (clients and non clients)
35. Research & Analysis
● Hipchat feedback Analysis
● User interview and Usability Test
- Understand feedback new users, currently
users and users who have canceled the
subscription
● Online Surveys (clients and non clients)
36. Research & Analysis
● Hipchat feedback Analysis
● User interview and Usability Test
● Online Surveys (clients and non clients)
- Understand what users expect from a
Prototyping tool and also understand the
positioning on the market
37. Outcomes & Findings
● News users start their experience excited
about the platform and features
● Bugs and poor library makes the user
don't want to upgrade or even to cancel
● Were identified specific UX and flow
issues
● Users don't see value to upgrade to the
paid subscription
● It is not clear the subscription is
annually
38. Crowdynews
Social Media Curation Tool
Challenges
● Identify UX needs for the company, run
projects and train people
(currently working on this project)
"We know we need to have UX on our process
but we don't know how"
39. Research Goals
I have identified different UX
needs for the company:
● New Platform Usability Test
● Identify Clients and User needs
● Feed Sales and Product teams
with insights from the clients,
users and market
● Make sure CSM/CS/Sales teams'
feedback are listened
● Provide studies which shows
application efficiency
Tools
40. UX Process
Research & Analysis
Target: NewsMedia companies and readers from Asia, Europe, US and
South America
● Stakeholders' Interviews
● Clients' Feedback Analysis (VOC)
● User Interview with CSM/CS/Sales team
● Internal Usability Tests
● Usability Test with current and potential Clients
● Clients' Cases Studies (heatmap, A/B Test, End-User
Interview)
● UX Workshops (internal)
Deliverables:
● UX Research results
● Clients' Cases Studies
● UX training and education
● Recommendations