An ever-increasing number of organizations is chasing the benefits of social collaboration. Unfortunately many of these initiatives leave participants behind with a hangover. Gartner estimates that throughout 2015 about 80% of social business efforts are not expected to achieve the intended benefits. Here are 10 tips to avoid a collaboration hangover. Enjoy the read!
Running engaging Market Research Online Communities. Social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions (e.g. conversation, collaboration, participation, sharing, connecting) are embedded into the daily lives of consumers. With the different semantic waves of the web, the entire market research process and industry has undergone clear changes. Market research has changed from asking questions to having conversations with consumers. Online Research Communities have proven to be a viable environment to engage with consumers as well as marketing executives in a connected and participatory way. What makes research communities unique is that they assemble consumers to interact in an asynchronous longitudinal setting by applying social media techniques. Companies outsource tasks to a crowd (e.g. product and service creation and testing) in an open call in order to bring consumers inside organizations all the way up to the boardroom. Research communities bring true consumer connect between marketers and their target groups as they use interactive tools to tap into social interactions between people, and allow a more equal relationship between researchers, brands and participants.
The Art of Research: Using the power of images to increase the value of the D...InSites Consulting
DIESEL recognizes the need for social currency among today's increasingly digitalized Generation Y and is focusing its efforts on Pinterest as the ideal location to inspire and connect with females within their desired target demographic. DIESEL is known for tapping into subcultures with self-aware marketing, which is also the case on Pinterest. The platform allows DIESEL to build a unique look and feel by making it easy for them to bring the personality and DNA of the brand in an accessible magazine-like online display.
As a fashion company, DIESEL can use Pinterest as a brand-building exercise where they can tell the brand story, showcase DIESEL’s many facets, display individual collections and campaigns and where anyone can learn what the brand stands for. DIESEL launched its Pinterest page in the early days of the platform. Over the last year, they maintained their boards merely as a mirror of their Facebook content. The strategy was to showcase their collection as a lifestyle brand.
Early 2013, the growing popularity of the platform brought Pinterest into strategic focus in its own right. Additionally, considering DIESEL’s strategic decision to augment its focus on communicating with women and the fact that Pinterest is more used by women, DIESEL wanted to focus its efforts on Pinterest to use it as a valuable communication channel to connect with this female target group online. In order to optimize the platform for brand activation, instead of a repository of Facebook content, there was a strong need for insights on the best digital strategy for the DIESEL Pinterest page.
Insight-Driven Innovation: Structural collaboration with consumers for breakt...InSites Consulting
Even iconic brands like Heinz have a need for innovation, and solid consumer insights are crucial for its success. The challenge here was how consumer insights could be leveraged to a maximum. How can we generate as many unique insights as possible which are also relevant for consumers? How can we engage both internal and external stakeholders to use the consumer insights? What human insights - related to understanding people’s daily tomato ketchup usage - can be linked to and used for optimizing (e.g. packaging) innovation ideas?
Game on qualitative researchers: Using gamification to increase partipant eng...InSites Consulting
We believe gamification can be applied in 3 different phases of the research process; (1) during data collection, (2) during analysis and interpretation and (3) during reporting and presentation of the results. In this paper, we present an approach to gamification in online qualitative research. There is already ample research with respect to using gamification in quantitative research; however, a comprehensive approach for online qualitative research is lacking so far.
In this paper we will focus on using gamification during data collection and will briefly demonstrate how we apply gamification in the last 2 phases. At InSites Consulting, we identified 4 levels in an online community at which gamification can be applied to increase data quality, participant engagement and impact on the client side. From a question level to a community level, gamification helps, not only to increase participant engagement, but also to increase data quality.
For IKEA, the yearly Catalogue is the main communication channel with existing and potential customers globally. This case study shows how the 2013 edition of the Catalogue and possible covers for the 2014 edition were evaluated qualitatively around the world, through Market Research Online Communities (or Consumer Consulting Boards) in five different countries.
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...InSites Consulting
PepsiCo wanted to (re)connect the Ruffles brand with the Turkish youth. For six weeks a ‘Market Research Online Community’ (or ‘Consumer Consulting Board’) was the central hub in which the dialogue between Gen Y, the Ruffles brand team and the advertising agencies of PepsiCo took place. In three sequential stages we moved from generating insights into Turkish youth’s everyday life and their aspirations over testing and fine-tuning activation platforms and campaigns to creating an understanding of the role of social media in brand activation today. To enhance decision making, we wanted to connect all stakeholders to a maximum extent with the target group. To realize that, we created several touch points between the consumer world (the research results) and the business world (the marketing team and their objectives) while sharing our research results: online and offline consumer immersion exercises with all stakeholders, intermediate debriefs and workshops, a creative brainstorming session and a live chat session with members of the community during that brainstorm. This paper gives insights into the power of using research communities to deeply understand a target group and in the value of ‘triangulation’ in qualitative research (tackling the same issue from different angles and with different eyes). It also illustrates how creating several touch points between the consumer world and the business world can deliver bigger impact on marketing thinking.
It was 1876 and Alexander Graham Bell was pitching his start-up. He offered Western Union his telephone technology for a rumored $100,000. The company dismissed it as 'an electrical toy'. The quote, although recently challenged for its authenticity, is an accurate reflection of the factors that drive product adoption. What is recognizable speech if not product readiness, telephone devices in every city, a means of distribution and the question of why anyone would use it - that of shifting consumer habits? Fast forward 130 years and the questions are the same about video communications. Video communications are nothing new. The goal of making it easier to see the person you’re talking to is a consistent theme in telephony. And yet by far the fastest growing communication method in the last 50 years has been short, asynchronous text messaging, with WhatsApp alone generating 18.3 trillion messages annually and an aggregated SMS volume at 8.16 trillion. So why is video communication not mainstream yet and what can we do to accelerate its adoption?
Running engaging Market Research Online Communities. Social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions (e.g. conversation, collaboration, participation, sharing, connecting) are embedded into the daily lives of consumers. With the different semantic waves of the web, the entire market research process and industry has undergone clear changes. Market research has changed from asking questions to having conversations with consumers. Online Research Communities have proven to be a viable environment to engage with consumers as well as marketing executives in a connected and participatory way. What makes research communities unique is that they assemble consumers to interact in an asynchronous longitudinal setting by applying social media techniques. Companies outsource tasks to a crowd (e.g. product and service creation and testing) in an open call in order to bring consumers inside organizations all the way up to the boardroom. Research communities bring true consumer connect between marketers and their target groups as they use interactive tools to tap into social interactions between people, and allow a more equal relationship between researchers, brands and participants.
The Art of Research: Using the power of images to increase the value of the D...InSites Consulting
DIESEL recognizes the need for social currency among today's increasingly digitalized Generation Y and is focusing its efforts on Pinterest as the ideal location to inspire and connect with females within their desired target demographic. DIESEL is known for tapping into subcultures with self-aware marketing, which is also the case on Pinterest. The platform allows DIESEL to build a unique look and feel by making it easy for them to bring the personality and DNA of the brand in an accessible magazine-like online display.
As a fashion company, DIESEL can use Pinterest as a brand-building exercise where they can tell the brand story, showcase DIESEL’s many facets, display individual collections and campaigns and where anyone can learn what the brand stands for. DIESEL launched its Pinterest page in the early days of the platform. Over the last year, they maintained their boards merely as a mirror of their Facebook content. The strategy was to showcase their collection as a lifestyle brand.
Early 2013, the growing popularity of the platform brought Pinterest into strategic focus in its own right. Additionally, considering DIESEL’s strategic decision to augment its focus on communicating with women and the fact that Pinterest is more used by women, DIESEL wanted to focus its efforts on Pinterest to use it as a valuable communication channel to connect with this female target group online. In order to optimize the platform for brand activation, instead of a repository of Facebook content, there was a strong need for insights on the best digital strategy for the DIESEL Pinterest page.
Insight-Driven Innovation: Structural collaboration with consumers for breakt...InSites Consulting
Even iconic brands like Heinz have a need for innovation, and solid consumer insights are crucial for its success. The challenge here was how consumer insights could be leveraged to a maximum. How can we generate as many unique insights as possible which are also relevant for consumers? How can we engage both internal and external stakeholders to use the consumer insights? What human insights - related to understanding people’s daily tomato ketchup usage - can be linked to and used for optimizing (e.g. packaging) innovation ideas?
Game on qualitative researchers: Using gamification to increase partipant eng...InSites Consulting
We believe gamification can be applied in 3 different phases of the research process; (1) during data collection, (2) during analysis and interpretation and (3) during reporting and presentation of the results. In this paper, we present an approach to gamification in online qualitative research. There is already ample research with respect to using gamification in quantitative research; however, a comprehensive approach for online qualitative research is lacking so far.
In this paper we will focus on using gamification during data collection and will briefly demonstrate how we apply gamification in the last 2 phases. At InSites Consulting, we identified 4 levels in an online community at which gamification can be applied to increase data quality, participant engagement and impact on the client side. From a question level to a community level, gamification helps, not only to increase participant engagement, but also to increase data quality.
For IKEA, the yearly Catalogue is the main communication channel with existing and potential customers globally. This case study shows how the 2013 edition of the Catalogue and possible covers for the 2014 edition were evaluated qualitatively around the world, through Market Research Online Communities (or Consumer Consulting Boards) in five different countries.
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...InSites Consulting
PepsiCo wanted to (re)connect the Ruffles brand with the Turkish youth. For six weeks a ‘Market Research Online Community’ (or ‘Consumer Consulting Board’) was the central hub in which the dialogue between Gen Y, the Ruffles brand team and the advertising agencies of PepsiCo took place. In three sequential stages we moved from generating insights into Turkish youth’s everyday life and their aspirations over testing and fine-tuning activation platforms and campaigns to creating an understanding of the role of social media in brand activation today. To enhance decision making, we wanted to connect all stakeholders to a maximum extent with the target group. To realize that, we created several touch points between the consumer world (the research results) and the business world (the marketing team and their objectives) while sharing our research results: online and offline consumer immersion exercises with all stakeholders, intermediate debriefs and workshops, a creative brainstorming session and a live chat session with members of the community during that brainstorm. This paper gives insights into the power of using research communities to deeply understand a target group and in the value of ‘triangulation’ in qualitative research (tackling the same issue from different angles and with different eyes). It also illustrates how creating several touch points between the consumer world and the business world can deliver bigger impact on marketing thinking.
It was 1876 and Alexander Graham Bell was pitching his start-up. He offered Western Union his telephone technology for a rumored $100,000. The company dismissed it as 'an electrical toy'. The quote, although recently challenged for its authenticity, is an accurate reflection of the factors that drive product adoption. What is recognizable speech if not product readiness, telephone devices in every city, a means of distribution and the question of why anyone would use it - that of shifting consumer habits? Fast forward 130 years and the questions are the same about video communications. Video communications are nothing new. The goal of making it easier to see the person you’re talking to is a consistent theme in telephony. And yet by far the fastest growing communication method in the last 50 years has been short, asynchronous text messaging, with WhatsApp alone generating 18.3 trillion messages annually and an aggregated SMS volume at 8.16 trillion. So why is video communication not mainstream yet and what can we do to accelerate its adoption?
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the assessment of which insights to take on in the innovation funnel. In this fast-moving environment the risk of failure is greater than ever. Figures reported by the Doblin Group show that 96% of all new product introductions and innovations fail to return their cost of capital. The current market space requires brands to validate each step of the entire innovation process, starting with the validation of insights.
Considering the importance of validating these insights for the innovation process, the need for accuracy is more present than ever. Can insight validation through surveys reclaim its position to provide consistent and rich data for decision-making by capturing the complex consumer reality, while at the same time increasing the engagement level?
Synergizing natural and research communities: Caring about the research ecosy...InSites Consulting
Research panels are under a lot of pressure: for far too long we have treated panels as ordinary databases. As a result, response rates to traditional surveys are in decline and it becomes harder to motivate people to participate in research projects. As researchers, we have to look into alternatives that still allow us to learn about the attitudes and behavior of consumers.
Thanks to the rise of social media, a whole new stream of consumer information has become available and our industry is embracing it as the new Walhalla. By using methods such as ‘social media netnography’ in which online conversations and stories are observed, researchers learn from online sources of textual and visual information that are freely available (Verhaeghe, Van den Berge, Schillewaert, 2009). Instead of asking new input from research participants, existing information is recycled. Because consumers are free to talk about whatever they like, social media netnography does not only provide answers on research questions one already had, but it also gives answers to questions they did not ask and answers without asking questions.
User-generated content is a welcome new source of information for researchers. But unlike our research panels, we should treat this new ecosystem with caution and preserve it while we still can. We need to learn from the past when we experiment with new ways of doing research.
When community members take over (by InSites Consulting). There will always be a gap between what a consumer shares and how a researcher interprets it. This disparity is created by a cultural, generation and/or knowledge gap. These different gaps make it difficult for a researcher to put things into the right perspective. Here, community participants can help us out. By becoming our co-researcher, they can find more and new insights that would otherwise not have been captured. Customers feel empowered and honoured when they are asked to become co-researchers. There are many ways to collaborate with co-researchers. In this article, our experience with co-researchers is illustrated in three case studies from Campbell’s, Air France-KLM and Philips.
Exploring the world of water - The conversation revolution: brands & people d...InSites Consulting
Danone wanted to understand the use of water in daily life and highlight consumer expectations for water consumption in general, in order to determine the main consumer perceived benefits. It was important to focus on the scientific objectives (also afterwards in clinical testing) to prove and understand 4 certain effects of water. The final output Danone was looking for needed to confirm that water can bring real benefits for consumers and to show which benefits would be most impactful in the market when proven. In order to investigate water consumption from different angles, we implemented a ‘fusion research’ design. Fusion research is a research design where multiple (contemporary) research methodologies are combined in order to study a certain research question from different angles. By applying triangulation, a holistic view is achieved around the same solution or marketing problem. Each of the selected methods adds one piece to the final puzzle and serves as input for the subsequent phase.
Why every company needs a Chief Consumer OfficerNatalie Mas
Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near future? In the new paper of our Head of Consumer Consulting Boards Tom De Ruyck, you'll discover five steps to become a consumer-centric thinking company, where the Chief Consumer Officer plays a central role.
Research in the mobile mindset: Exploring the unexplored in the mobile research space (by InSites Consulting). 2012 finally seems to be the year of mobile. Smartphone penetration booms, mobile marketing budgets grow exponentially, and in the US alone, the app economy has created about half a million jobs (Mashable, 2012) in only 5 years time. In the slipstream of this, the market research industry has a close eye on the ball. Both on the technology and the methodology side, we see that our research toolbox is mobile enabled.
Most of the current research efforts are based either on mobile surveying as a tool (see, among others, Luck, 2011) or on mobile ethnography (see, among others, Atkinson & Conry, 2011). We miss a couple of dimensions in the discussion.
In this paper you can read more about the benefits of mobile surveying beyond the tool, the use of mobile in Market Research Online Communities (MROCs) and how research can help you with your mobile marketing. At the ESOMAR 3D Conference in Amsterdam (NL), the presentation by Annelies Verhaeghe & Anouk Willems was awarded Best Presentation of the 3D Conference.
Rules of engagement in Health - What can we learn from conversations taking…InSites Consulting
Rules of engagement in Life Sciences & Health by InSites Consulting. What can we learn from conversations taking place on Facebook, YouTube & Twitter? Engaging consumers is key, brands try to win the hearts of consumers through social media. What can we learn from those experiences across brands?
Engage, inspire, act: Three stepstones towards developing more impactful prod...InSites Consulting
Great companies understand the importance of consumer insights when it comes to outperforming the competition. Engagement in learning and keeping knowledge up-to-date through a constant search for new insights, engagement in getting close to consumers and in getting immersed in their daily lives to inspire and understand their reality and the drivers of consumer value, these have proven to be some of the most critical corporate competencies. Engagement requires different ways of strategic thinking. It requires ‘co-ownership’ of the consumer insights within the organization. This article describes a valuable framework of how to engage and inspire an (R&D) organization via consumer insights, let them act upon the insights and move forward towards developing more impactful products and marketing. The last paragraphs look at how effective different elements of the framework have been in achieving a successful outcome, in order to learn and improve our initial way of working and to fine-tune our overall strategy.
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
Earlier this year, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the iPad-friendly People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com.
MSLGROUP Reputation Impact Indicator Study 2015MSL
MSLGROUP has chosen to take a somewhat atypical approach to the study of reputation. Moving beyond simple rankings, or analyses of ‘drivers’ of reputation alone, we take a more holistic look at how a company must act to build a strong reputation that can facilitate success over time. The result of our research is this, the Reputation Impact Indicator study, part of MSLGROUP’s ongoing efforts to create better knowledge and tools for corporations to better understand how they can influence their reputation.
In the study, we have chosen to look at corporate reputation among a global general public. General public, because how they, as consumers and citizens, view corporations has a substantial and increasingly important impact on how other audiences view them. Global, because we live in an ‘always on’ and ‘on-demand’ world, where different audiences are constantly connected to each other. Today, more than ever, a multistakeholder perspective is necessary.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
Incremental vs Monumental Decision-MakingIpsos France
The world has changed. And these changes are driving the
need for new ways to identify and react to consumer
insights.
-------------------
Pour répondre de façon agile aux enjeux business de ses clients, Ipsos réinvente l’U&A pour laisser la place à la modularité et à l’incrémentalité décisionnelle en fusionnant les sources de données et de collecte.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
Finding your edge at the edges by Kristof De Wulf at TEDxGhent. The future ain’t what it used to be. In today’s world of acceleration, automation and accessibility, we are expected to be ’relieved’ from working, learning and owning. But if we take away the very things that provide us with a sense of accomplishment and purpose in life, what is left for us humans? The more human-like machines take over our functions, the more we are left with a feeling of emptiness, says Kristof De Wulf. In his talk, he shares his thoughts on how we can overcome this feeling by going to the edges of our normal brain functioning. Kristof is co-founder and CEO of InSites Consulting, currently the world’s 3rd most innovative marketing research agency. He has won several awards and is a proud member of Switch & Shift’s League of Extraordinary Thinkers.
Making things is part of who we are. With the possibilities provided by digital media, we’re shifting from random acts of creativity by everyday people to organized initiatives like crowd funding. As innovation challenges are evolving from product attributes to holistic brand design, service design and the experience environment, there’s a need to collaborate with users beyond co-creation. By involving them earlier in the process through observational research and also in the back end of innovation by testing beta products, users can become your partner in innovation.
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the assessment of which insights to take on in the innovation funnel. In this fast-moving environment the risk of failure is greater than ever. Figures reported by the Doblin Group show that 96% of all new product introductions and innovations fail to return their cost of capital. The current market space requires brands to validate each step of the entire innovation process, starting with the validation of insights.
Considering the importance of validating these insights for the innovation process, the need for accuracy is more present than ever. Can insight validation through surveys reclaim its position to provide consistent and rich data for decision-making by capturing the complex consumer reality, while at the same time increasing the engagement level?
Synergizing natural and research communities: Caring about the research ecosy...InSites Consulting
Research panels are under a lot of pressure: for far too long we have treated panels as ordinary databases. As a result, response rates to traditional surveys are in decline and it becomes harder to motivate people to participate in research projects. As researchers, we have to look into alternatives that still allow us to learn about the attitudes and behavior of consumers.
Thanks to the rise of social media, a whole new stream of consumer information has become available and our industry is embracing it as the new Walhalla. By using methods such as ‘social media netnography’ in which online conversations and stories are observed, researchers learn from online sources of textual and visual information that are freely available (Verhaeghe, Van den Berge, Schillewaert, 2009). Instead of asking new input from research participants, existing information is recycled. Because consumers are free to talk about whatever they like, social media netnography does not only provide answers on research questions one already had, but it also gives answers to questions they did not ask and answers without asking questions.
User-generated content is a welcome new source of information for researchers. But unlike our research panels, we should treat this new ecosystem with caution and preserve it while we still can. We need to learn from the past when we experiment with new ways of doing research.
When community members take over (by InSites Consulting). There will always be a gap between what a consumer shares and how a researcher interprets it. This disparity is created by a cultural, generation and/or knowledge gap. These different gaps make it difficult for a researcher to put things into the right perspective. Here, community participants can help us out. By becoming our co-researcher, they can find more and new insights that would otherwise not have been captured. Customers feel empowered and honoured when they are asked to become co-researchers. There are many ways to collaborate with co-researchers. In this article, our experience with co-researchers is illustrated in three case studies from Campbell’s, Air France-KLM and Philips.
Exploring the world of water - The conversation revolution: brands & people d...InSites Consulting
Danone wanted to understand the use of water in daily life and highlight consumer expectations for water consumption in general, in order to determine the main consumer perceived benefits. It was important to focus on the scientific objectives (also afterwards in clinical testing) to prove and understand 4 certain effects of water. The final output Danone was looking for needed to confirm that water can bring real benefits for consumers and to show which benefits would be most impactful in the market when proven. In order to investigate water consumption from different angles, we implemented a ‘fusion research’ design. Fusion research is a research design where multiple (contemporary) research methodologies are combined in order to study a certain research question from different angles. By applying triangulation, a holistic view is achieved around the same solution or marketing problem. Each of the selected methods adds one piece to the final puzzle and serves as input for the subsequent phase.
Why every company needs a Chief Consumer OfficerNatalie Mas
Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near future? In the new paper of our Head of Consumer Consulting Boards Tom De Ruyck, you'll discover five steps to become a consumer-centric thinking company, where the Chief Consumer Officer plays a central role.
Research in the mobile mindset: Exploring the unexplored in the mobile research space (by InSites Consulting). 2012 finally seems to be the year of mobile. Smartphone penetration booms, mobile marketing budgets grow exponentially, and in the US alone, the app economy has created about half a million jobs (Mashable, 2012) in only 5 years time. In the slipstream of this, the market research industry has a close eye on the ball. Both on the technology and the methodology side, we see that our research toolbox is mobile enabled.
Most of the current research efforts are based either on mobile surveying as a tool (see, among others, Luck, 2011) or on mobile ethnography (see, among others, Atkinson & Conry, 2011). We miss a couple of dimensions in the discussion.
In this paper you can read more about the benefits of mobile surveying beyond the tool, the use of mobile in Market Research Online Communities (MROCs) and how research can help you with your mobile marketing. At the ESOMAR 3D Conference in Amsterdam (NL), the presentation by Annelies Verhaeghe & Anouk Willems was awarded Best Presentation of the 3D Conference.
Rules of engagement in Health - What can we learn from conversations taking…InSites Consulting
Rules of engagement in Life Sciences & Health by InSites Consulting. What can we learn from conversations taking place on Facebook, YouTube & Twitter? Engaging consumers is key, brands try to win the hearts of consumers through social media. What can we learn from those experiences across brands?
Engage, inspire, act: Three stepstones towards developing more impactful prod...InSites Consulting
Great companies understand the importance of consumer insights when it comes to outperforming the competition. Engagement in learning and keeping knowledge up-to-date through a constant search for new insights, engagement in getting close to consumers and in getting immersed in their daily lives to inspire and understand their reality and the drivers of consumer value, these have proven to be some of the most critical corporate competencies. Engagement requires different ways of strategic thinking. It requires ‘co-ownership’ of the consumer insights within the organization. This article describes a valuable framework of how to engage and inspire an (R&D) organization via consumer insights, let them act upon the insights and move forward towards developing more impactful products and marketing. The last paragraphs look at how effective different elements of the framework have been in achieving a successful outcome, in order to learn and improve our initial way of working and to fine-tune our overall strategy.
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
Earlier this year, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the iPad-friendly People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com.
MSLGROUP Reputation Impact Indicator Study 2015MSL
MSLGROUP has chosen to take a somewhat atypical approach to the study of reputation. Moving beyond simple rankings, or analyses of ‘drivers’ of reputation alone, we take a more holistic look at how a company must act to build a strong reputation that can facilitate success over time. The result of our research is this, the Reputation Impact Indicator study, part of MSLGROUP’s ongoing efforts to create better knowledge and tools for corporations to better understand how they can influence their reputation.
In the study, we have chosen to look at corporate reputation among a global general public. General public, because how they, as consumers and citizens, view corporations has a substantial and increasingly important impact on how other audiences view them. Global, because we live in an ‘always on’ and ‘on-demand’ world, where different audiences are constantly connected to each other. Today, more than ever, a multistakeholder perspective is necessary.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
Incremental vs Monumental Decision-MakingIpsos France
The world has changed. And these changes are driving the
need for new ways to identify and react to consumer
insights.
-------------------
Pour répondre de façon agile aux enjeux business de ses clients, Ipsos réinvente l’U&A pour laisser la place à la modularité et à l’incrémentalité décisionnelle en fusionnant les sources de données et de collecte.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
Finding your edge at the edges by Kristof De Wulf at TEDxGhent. The future ain’t what it used to be. In today’s world of acceleration, automation and accessibility, we are expected to be ’relieved’ from working, learning and owning. But if we take away the very things that provide us with a sense of accomplishment and purpose in life, what is left for us humans? The more human-like machines take over our functions, the more we are left with a feeling of emptiness, says Kristof De Wulf. In his talk, he shares his thoughts on how we can overcome this feeling by going to the edges of our normal brain functioning. Kristof is co-founder and CEO of InSites Consulting, currently the world’s 3rd most innovative marketing research agency. He has won several awards and is a proud member of Switch & Shift’s League of Extraordinary Thinkers.
Making things is part of who we are. With the possibilities provided by digital media, we’re shifting from random acts of creativity by everyday people to organized initiatives like crowd funding. As innovation challenges are evolving from product attributes to holistic brand design, service design and the experience environment, there’s a need to collaborate with users beyond co-creation. By involving them earlier in the process through observational research and also in the back end of innovation by testing beta products, users can become your partner in innovation.
10 quotes from Winston Churchill which have inspired and still inspire us to take our business forward, hope you find some inspiration in them as well. By Kristof De Wulf & Niels Schillewaert (of InSites Consulting)
Design thinking innovation training course outline - building a co-design app...DesignThinkers
This course outline presents an approach to developing cross-functional teams that learn how to co-create and innovate in an action learning experience.
This Lecture will look at the theories of Johan Huizinga and the Magic Circle and interogate it through the practice of Augmented and Alternative Reality Gaming as a form of New Media Storytelling
DIY UX: Give Your Users an Upgrade (Without Calling In a Pro)Whitney Hess
Have you fallen in love with your solution and forgotten the original problem? Are you certain that your product actually makes people’s lives better? Not every company can hire someone like me to help you listen to your users, so you’re gonna have to learn how to do some of this stuff yourself. I’ll show you techniques to find out who your users are, what they really need and how to go about giving it to them in an easy to use and pleasurable way. And it doesn’t have to bankrupt you or kill your release date.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Lean + UX = Awesome (and UX is not UI) [Growtalks, Aug 22 2012, Vancouver]Kate Rutter
Lean Startup and UX work together like gangbusters. To get the most out of this lovefest, it's important that you realize UX and UI are not the same. This talk walks through why.
Idean works very closely with startups through carefully selected incubators and accelerators.
This experience led Idean's head of design to conduct a presentation and a large group workshop on October 17, 2013 for 8 startups at the Blackbox incubator.
Kindly find the presentation attached. It has some screens of different research methodologies. Enjoy!
Get Agile - Scrum for UX, Design and DevelopmentPieter Jongerius
This is a book preview, it will be published fall 2012. The book is aimed at everyone who works on interactive products in a design and development environment. It contains all of the basic information required for getting started with Scrum, but also offers a number of in-depth chapters looking at topics which even the most experienced Scrummers have trouble with on a daily basis.
The book is a manual. It goes though all of the phases of setting up and executing a Scrum project step by step, and looks at the various roles and disciplines hereby required. If you are experienced, you will find the advanced tips and tricks useful. If you are just considering Scrum, this book will most certainly get you enthusiastic!
UX Process — From Idea To ImplementationDan Malarkey
My UX Process slides from my talk at Code On The Beach. This is a vague overlook into the user experience process of design when building digital products
Do You Speak Jackal or Giraffe? Designing Sustainable RelationshipsWhitney Hess
Join this interactive session and discover the Empathy First method for peaceful teams. Whitney Hess, User Experience Coach, will show you how to apply Nonviolent Communication to everyday work conflicts we all experience. Find out if you're stuck in judgments and blame getting in the way of effective collaboration, and learn how to create better relationships with clients, colleagues, and yourself.
Emphasis will be on practical ways to give and receive empathy, and simple techniques that help us take responsibility for our own feelings and needs. All attendees will receive free handouts tailor-made for this audience.
Come to this session with prepared questions about the causes of conflict in the workplace. You can ask her anything! She will also share many of her own personal experiences and insights to guide and inspire you.
Takeaways:
- Exposure to the basics of Nonviolent Communication
- An understanding of how judgments, criticism and blame cause conflict and hurt productivity
- Clarity on why practicing empathy is important to effective teamwork
- A simple technique anyone can use to practice empathy for ourselves and others
- The desire to keep practicing, and an awareness of where to continue this learning
What's Your Problem? Putting Purpose Back into Your ProjectsWhitney Hess
“What do you do?” has become the standard opening line for getting to know someone. But if you were asked, “Why do you do what you do?” how would you answer? We are too narrowly focused on developing solutions for problems that we don’t understand, don’t care about, or worst of all, don’t actually exist. Life is too short to waste our time expertly creating something that matters to no one. Learn to find your “why.” Discover interviewing techniques to build greater empathy with your users, synthesizing techniques to uncover their underlying inefficiencies and frustrations, and tips to continually draw inspiration and long-term product vision from their lives.
COCOONERS - Making It Happen - No 1, September 2016Cocoon Pro
IMPORTANT NOTE >> best viewed downloading it, or: https://www.yumpu.com/en/document/view/56178761/cocooners-making-it-happen-no-1-september-2016
The digital version of our "Cocooners" half-yearly publication. Catch up about news, tools, thoughts, facts, people, work, future.
Welcome to Cocooners.
Original article from the Flevy business blog can be found here:
http://flevy.com/blog/tethered-to-technology/
Note from the Editor: This article was originally published in the Reading Eagle’s Business Weekly and is re-posted with their permission. It was contributed by Dr. Santo D. Marabella, The Practical Prof(R).
* * * *
Today, The Practical Prof makes a stunning revelation: I suffer from a serious syndrome known as TTT – Tethered To Technology.
Here’s how I know. I currently manage: 9 social media accounts including Twitter, LinkedIn, and multiple Facebook pages or groups; 7 different email accounts – 6 of which are business, and one for community and personal activities; 4 different websites; two laptops, a desktop computer, an iPad, a smartphone and a landline phone with four extensions.
Ridiculous? Yes. Alone? Nope. Sadly, there are many who suffer with me. Let’s look at some consumer data from Civic Science based on about 9000 responses:
• 64% use a smartphone
• 43% own a tablet computer
• 28% own an e-reader
• 52% watch 2 or more hours of TV per day, not so surprising perhaps, but nearly half of those people are multi-tasking with a second screen device – checking email, playing games, sending texts
Plus, the same study reports that 60% of people with technology never (43%) or seldom (a few times per year) (17%) disconnect from their technology. While there seems to be no demographic pattern to who unplugs, children 13-18 and people over 55 are the most likely to disconnect daily.
But, isn’t technology making our lives easier, making communication faster, and the quality of communication better? Perhaps. But, I worry that in a time when we have never had more ways to communicate, we have never been less communicative. Here are some of the drawbacks I see to being tethered to technology.
Brand communications in a crisis: a framework for Covid-19Amy Brown
Many brands are turning off the lights or choosing to say not much at all; don't go that route. Here is a simple set of rules, framework and examples to follow, along with a collection of resources. Created by Phoenix Brand Strategy, March 2020.
This article, written by Saurabh Gupta, Managing Director, Human Factors International, was published in issue 08 of the Social Technology Quarterly.
Summary: Persuasion, Emotion and Trust take designing
beyond usability to building deeper relationships with customers. They enable brands to understand what triggers customers to respond and make purchase decisions.
Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
Top 10 Trends and Takeaways from SXSW 2018 bartsayle
Kat Murray-Clark, the Director of Digital Transformation at Breakthrough Global summarises her key takeaways for Businesses from SXSW Interactive 2018. She highlights 10 trends and how they will impact the corporate world in the future. For more information visit https://www.breakthroughglobal.com/
Read a selection of your colleagues postings.Respond to two o.docxniraj57
Read
a selection of your colleagues' postings.
Respond
to two of your colleagues in one or more of the following ways:
Share ways you or your organization has worked to challenge myths of creativity.
Share an insight you gained from reading your colleagues' postings regarding how you might challenge the myths regarding creativity at your workplace.
Offer an alternative perspective on your colleague's analysis by using a specific example from your own experience.
Post1.
Myths and misconceptions of creativity
Myths and misconceptions can be somewhat of a forbidden fruit when the use of creativity is restricted to only people who have developed this new and ground-breaking product or service earning them a well-known name throughout the world. However, myths can create barriers in our minds resulting in broken dreams and an unfulfilled life. Our media presentation presented several myths and misconceptions I could relate to my past beliefs, for example, the myth of “children are more creative than adults.” In the early part of my life growing up, I have always viewed adults as the people who were the most creative and had all the answers to life’s problems and children didn’t know as much and neither were they given the platform to show their creative side. As an adult, I have learned that everyone has some form of creativity to use for survival, share with others, and to grow from in this world since birth. Capps (2012) discussed and analyzed Pruyser’s account of “An Essay on Creativity” giving the early childhood qualities of creativity as “playfulness”, “curiosity”, and “pleasure seeking” and that “adaptation is itself a form of creativity.” These qualities alone show how far back creativity originates and continues to carries on throughout life. Playfulness was noted as a creativity which requires a “playful attitude and a skill at playing,” and knowing how to curb times of play to address more serious moments. He also demonstrated the adaptation skills adults develop in the aging process, leading to the use of creativity necessary for life and sustainability after losing some of the abilities that were once susceptible during their days of youth (p.630-31).
Another myth in our media presentation was, “Creativity and originality are the same thing,” which isn’t necessarily true, although some creativity can be original and some ideas of creativity could have been originated by someone else. For instance, on my job we are encouraged to design our own fun calendar to increase associate engagement, this idea was originated by someone else; however, the calendar each individual HR associate creates for their store will have some originality as oppose to other store’s fun calendars.
From childhood until now, myths and misconceptions have been in existence. Creativity is not prone to only children versus the adults and neither is creativity and originality is the same. Children have the ability to be creative as well as adults, ...
All text (except our introduction and commentary) taken word-for-word from the 10 Faces of Innovation summary on IDEO's website dedicated to the book by Tom Kelly. http://www.tenfacesofinnovation.com/ We bought and loved the book and encourage you to do the same.
The ubiquity of technology and its ability to accelerate the adoption of behaviors have created great opportunity for marketers to reach target consumers but simultaneously have made it more difficult to “break through.” This, of course, challenges the conventional approaches to marketing communications and puts more emphasis on leveraging social media as a means to engage target consumers and propagate messages, ideas, products and behaviors. Here at Doner, I have been tasked with the reshaping of how we see the world of social media and how we operate in it as practitioners. The following is a peek into that world.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...InSites Consulting
Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near future? In the new paper of our Head of Consumer Consulting Boards Tom De Ruyck, you'll discover five steps to become a consumer-centric thinking company, where the Chief Consumer Officer plays a central role.
Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? The path we follow to uncover these deep and potent insights here at InSites Consulting is elaborated here. In this paper, the focus lies on insight validation, the often skipped but necessary step in the consumer insight process and how insight validation can help unlock the insights with the greatest innovation, activation or branding potential.
Doing more with less: Crossing the boundaries of qualitative research to increase business impact (by InSites Consulting and AirFrance KLM). Recession can prompt unusual levels of creativity. With constraints to deliver more impactful research within a shorter time frame and lower budget, qualitative researchers need to take maximum advantage of their creative skills by crossing the boundaries of their discipline. The staged innovation approach of Air France and KLM to develop new transfer concepts illustrates how to move beyond the barriers of time, methods and professions.
Come dine with me, Australia (by InSites Consulting, Direction First & Campbell's). In this paper we use original research to explore the challenges both clients and researchers face seeking to future-proof insights using the emerging trend of Market Research Online Communities (MROC). The history and development of MROCs is summarized and then applied to a client question to give insights into where consumer trends are going with evening meals. This is in the context of the constantly changing demands of shifting Australian consumer trends and meal preparation patterns as well as of the increasing competition amongst retailers and manufacturers for consumer attention.
How structural collaboration leads to value propositions in the financial sectorInSites Consulting
In the (post-)crisis era, challenging the status quo through innovation will be critical to restore profitability in the financial sector. The commoditisation of products within the industry is making it very difficult to compete on price. Moreover, a whole array of non-banking entities is entering the market to close the gap between the offerings of banks and the needs of customers. Suddenly, banks face competition from telcos, supermarkets, tech firms and innovative start-ups, all experienced in building online relationships and developing and marketing transparent products.
In this paper we explain how financial institutions can install structural collaboration trajectories with key stakeholders (consumers, employees, management) in order to develop true value propositions consumers are willing to pay for.
Rules of engagement in Services - What can we learn from conversations taking...InSites Consulting
Rules of engagement in Services by InSites Consulting. What can we learn from conversations taking place on Facebook, YouTube & Twitter? Engaging consumers is key, brands try to win the hearts of consumers through social media. What can we learn from those experiences across brands?
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Improving the flight experience: Understanding and listening to frequent flye...InSites Consulting
Improving the flight experience: Understanding and listening to frequent flyers by InSites Consulting for AirFrance KLM. Presented early June 2012 at the Smartees Seminar on Research Communities.
MOA Innovation Award: Gamification in MROCs by InSites ConsultingInSites Consulting
Mid June 2012 InSites Consulting won the MOA Innovation Award 2012. This prize awarded by MOA (the Dutch Marketing Research Association) recognizes the company which created added value in the past year by learning from consumers in an innovating, positive and striking way. The InSites Consulting case has to do with gamification (= usage of game techniques in order to engage people) in online research communities (MROCs) in the entire research process.
This April, the end result of an exciting collaborative design project was revealed at the Milan Design Week 2012. Heineken® Open Design Explorations Edition 1: The Club offered 19 up-and-coming designers from Milan, New York, Sao Paulo and Tokyo the opportunity to develop a progressive pop-up club. Over 100 clubbers from all over the world played a vital role in this creative process; their nightlife experience, perception and needs challenged and inspired the design team to make the club as enjoyable, social and memorable as possible. The end result can be found here: http://www.nightlifejourney.com/ . More about the market research online community projects at InSites Consulting can be found here:
http://www.insites-consulting.com/researchcommunities
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
10 rules to avoid a Collaboration Hangover
1.
2. @KRISTOFDEWULF
In a world gone social, an ever increasing number of organizations is chasing the benefits of social collaboration, both inside and outside their own four walls. With initiatives such as Google launching its high altitude balloons to wirelessly connect billions of people in remote areas, global collaboration has never been easier and is expected to surge in the next decade. The core drivers to get employees, customers, partners and many other sections of society collaborating with each other are obvious: disseminate knowledge, reduce costs, increase innovation speed and success, share risk, boost market performance and improve operating efficiency. Yet, despite the fact that the promises of social business are overwhelming, Gartner estimates that throughout 2015 about 80% of social business efforts are not expected to achieve the intended benefits. Even more so, many collaboration initiatives leave participants behind with a hangover, generating the opposite effect of what was intended originally.
So how do you avoid suffering from a collaboration hangover?
3. Too many collaborative initiatives are set up for the wrong reasons, for unclear reasons or for no reason at all. When the underlying motivation to start collaborating is the opportunistic desire to just make more money or to look better, you are bound to fail simply because the reason to collaborate is not mutually shared between all participating actors. Make sure you spend enough time articulating the why behind your collaborative efforts, creating a shared and crystal-clear compelling purpose for co- creation. Similar to the story of the elephant and the blind men, only too often we make the wrong assumption that our perception of the world is similar to someone else’s. Without a clear unifying vision, one ends up making too many bad compromises in an effort to address everyone’s concerns, destroying the potential impact of your collaboration. When in 1970 the 3-member crew of Apollo 13 seemed doomedafter an oxygen tank exploded, everyone successfully united around one clear purpose: saving the lives of all three astronauts, making sure nothing would go wrong during their 200,000-mile journey back to Earth.
01
Share
a clear
purpose
@KRISTOFDEWULF
4. It seems counter-intuitive, but one of the main stumbling blocks for collaboration is that our own success gets in the way. The more successful we are or feel, the faster we stop looking for inspiration through others. Take a brand like Nokia. Being the world’s largest vendor of cellphones from 1998 to 2012, Nokia became too arrogant, assuming past success is a sufficient guarantee for future success. But once a crisis or emergency hits us, it forces us to think and act differently. Fight your own success demons by making people feel somewhat uncomfortable, not allowing them to settle for current success. Create a positive vicious circle of open discovery: the more people (want to) know and discover, the more they realize what they don’t know. Think of the immense amount of time aircraft pilots spend in simulation environments, getting prepared for emergency situations they will hopefully never encounter in reality. Organizations should develop a similar simulation, moving from a ‘crisis- prone’ to a ‘crisis-prepared’ context by immersing themselves in less than comfortable business contexts and surrounding themselves with people thinking differently or being more critical than they are.
@KRISTOFDEWULF
02
Make
yourself
uncomfortable
5. You cannot force collaboration upon people. It happens because people are intrinsically motivated to be part of it: when they want to, where they want to and how they want to. Collaboration hangovers often result from the fact that people are pushed into rather than pulled towards something. The old ‘plan and push’ is out, the new ‘engage and pull’ is in. Consider the example of Microsoft Encarta vs Wikipedia: while well-paid professionals incentivized with standard extrinsic motivators developed Encarta, Wikipedia was built for fun by unpaid volunteers and believers. Just before Microsoft decided to remove the software from stores in 2009, Wikipedia got 97% of U.S. online encyclopedia visits, Encarta just 1.3%. Create the necessary degree of freedom for people to act autonomously, tapping into their unique strengths and capabilities as suits them best. Next time you think about organizing yet another 2-hour client focus group or internal brainstorm session to squeeze every drop of inspiration out of people, consider alternative formats which allow more flexibility for people to contribute.
03
Embrace
opt-in
@KRISTOFDEWULF
6. "Curiosity has its own reason of existing", Albert Einstein said. Humans are indeed ultimate learning machines as long as their engines are oiled by curiosity. Even if there is no immediate benefit, people love to explore the answers to things. Even the best artificial intelligence algorithms fail if they are not encouraged to openly explore new options. Yet, while people are inquisitive by nature, they unlearn a big part of it while growing older, as rigid educational systems and bureaucratic organizational thinking are getting in their way. Did you know human capacity for non-linear, imaginative thinking drops from 50% at the age of 12 to 20% at the age of 16 all the way down to less than 10% the moment we graduate from university? Think about how you nurture the creative child that resides within your workforce, make collaboration a fun and engaging experience and allow people to ‘waste time’. The World’s Deepest Garbage Canis a great example of this, making it fun for people to pick up trash and dump it in a garbage can.
04
Create a
curiosity culture
@KRISTOFDEWULF
7. In the massive global change around us, there is one constant: humans remain human and will always act as prosocial beings. So don’t confuse collaboration with a piece of technology or software: these do not solve problems, people do. Collaboration does not simply happen, but needs to be nurtured through a group of people, tapping into human needs and solving human problems. Think of using more ‘Facebook-like’ enterprise collaboration technology that puts social first and collaboration second. Have people do and experience things together, thus creating the necessary social glue for smooth and relevant interactions, sharing and co-creation. Keep it small enough, taking into account Dunbar’s magical number of 150 personswhom we can keep stable social relationshipswith.
05
Make it
human
@KRISTOFDEWULF
8. When collaborating with others, people often fear that they will give more than they get back or that they will reveal more of themselves than they want. Define a clear ‘What’s In It For Me’ (WIIFM) for all contributing parties, setting clear expectations as to what people are willing to invest and what they will get back. The LEGO Ideas initiativeallows volunteers to submit any project idea to LEGO. Ideas reaching 10,000 votes are reviewed by the LEGO Review Board and potentially turned into real products, with the person having submitted the original idea receiving 1% of the total net sales of the product. Sharing is caring: create a ‘wall of fame’, making the output of collaboration visible to everyone, put high-performing contributors in the spotlight and embed continuous feedback loops. Sometimes, a mere ‘thank you’ is good enough. The moment users feel they are no longer listened to or appreciated, they will pull out.
06
Think
WIIFM
@KRISTOFDEWULF
9. We all know the good old quote from the late Steve Jobs that “people don't know what they want until you show it to them.” He is right in many ways: people often don’t know why they are doing what they are doing, they can’t even always report back about what they actually did, let alone what they were trying to solve. When people are expressing what they want, we often start off from the false assumption that they have a set of stable, explicit, conscious and consistent preferences to live by. Instead of having people tell you directly what they want, you could observe, involve and activate them in new and creative ways so you can get to their deeper needs and emotions. Have you ever considered swapping roles in your company, experiencing how it feels to step into someone else’s shoes and having people learn from this? Take a look at how Adecco’s CEO Patrick De Maeseneireorganized a ‘CEO for one month’ competitionamong Millennialsto take on his job for one month. Congrats to Paola!
07
Don’t believe
what people
are telling you
@KRISTOFDEWULF
10. Memes are defined as carriers of ideas, behaviors or styles that are transmitted and spread from one person to the next within a culture. Much in the same way as genes, they self-replicate, mutate and respond to selective pressure. Worthy of being imitated and repeated over and over again, memes can be very instrumental in making collaborative initiatives self- sustaining and long-lasting. Think about the power of the selfiesor loom bracelet hypes, spreading like a virus by having people imitate and inspire each other. At Amazon, Jeff Bezos installed a meme by bringing an empty chair into meetings so that people would be forced to think about the crucial participant who wasn’t in the room: the customer. Can you think of similar meme-inspired approaches that could act as burning platforms to spur collaboration, getting people positively addicted to it?
08
Create
memes
@KRISTOFDEWULF
11. Diversity is the cornerstone of good collaboration, tapping into the complementary power of diverging views and perspectives for a stronger result. It helps to avoid getting involved in managerial wishful thinking and acts as a sound counterbalance for selective perception, ego-involvement and ungrounded optimism. Yet diversity in itself is not enough. Diversity needs to result into a real collaboration culture, making sure diverse opinions and backgrounds blend and are translated into meaningful actions. A strong collaboration culture is one where the whole organization is immersed into collaborative thinking and acting, horizontally and vertically. Ultimately, the organization of the future will thrive on ecosystems of collaboration, minimizing waste, recycling output and being self-sustainable, with various crowds of people being available on demand or providing input without even being asked for it.
09
Consider
diversity as
astart
@KRISTOFDEWULF
12. At the end of the day, collaboration needs to deliver against business KPIs such as protecting margins, driving market share and loyalty and boosting innovation. Make sure your collaborative efforts are in sync with real and important business needs and that they follow the rhythm of the business rather than the other way round. Try to embed collaborative thinking in existing workflows and projects, making it part of your daily business reality and actions. Think of collaboration as a strategic organizational capability through which you can support everyday decisions and guide strategic choices. A ‘one size fits all’ approach does not work here: your CEO might get the best inspiration from occasional speed-dating with users, while R&D people from UCB, a large pharmaceutical company, get the best results from having patients participate in multi-disciplinary working groups, exactly the same way the company’s strategists and R&D managers do.
10
Find
the right
beat
@KRISTOFDEWULF
13. @KRISTOFDEWULF
It is often said that people do not like change. But maybe it is just that we do not pay sufficient attention to creating the necessary conditions for change. It takes time to train our brain: people can only turn new behavior into a habit after executing the new behavior at least 21 times in a row. While establishing a collaborative culture is a disruptive move for most companies, are we paying enough attention to respecting these 10 rules? I am interested in learning more about your personal experiences and I challenge you to add more rules to avoiding a collaboration hangover. Let’s build a better collaborative future together!