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- 1. Don Norman about the term of “UX”
- 2. WORDS EFFECTS EXPERIENCE TOO! (User interface) (User experience)
- 3. Bad UX
- 4. Good UX
- 5. UX WRITING?
- 6. My story begins 10 years ago…
- 7. University wasn’t for me
- 8. MICROCOPY & UX WRITING Soap Conference 2018 Yuval Keshtcher Founder of Microcopy & UX writing community Lead Experience design @musico.io
- 9. WORDS EFFECTS EXPERIENCE TOO! (User interface) (User experience)
- 10. UX WRITING
- 11. WORDS EFFECTS EXPERIENCE TOO! UX WRITING
- 12. What is UX writing? UX writing principles Tools for UX writers Secret Challenge Yuval Keshtcher Founder of Microcopy & UX writing community Lead experience design @Musico.io
- 13. Number of words we see a day? Yuval Keshtcher Microcopy & UX writing
- 14. “Duolingo“ teaches us a new language Yuval Keshtcher Microcopy & UX writing UX writing is everywhere
- 15. "Grammarly” is helping us to create better content Yuval Keshtcher Microcopy & UX writing UX writing is everywhere
- 16. “Zocdoc” Helps us find a doctor Yuval Keshtcher Microcopy & UX writing UX writing is everywhere
- 17. “Tinder“ helps us to find our next partner Yuval Keshtcher Microcopy & UX writing UX writing is everywhere
- 18. UX Writing
- 19. Google Yuval Keshtcher Microcopy & UX writing
- 20. Google Yuval Keshtcher Microcopy & UX writing
- 21. Why UX Writing is so efficient? Yuval Keshtcher Microcopy & UX writing
- 22. Yuval Keshtcher Microcopy & UX writing What makes UX writing so efficient? Help us to communicate our services to our users
- 23. Stripe What makes UX writing so efficient? Yuval Keshtcher Microcopy & UX writing Help us to communicate our services to our users
- 24. picture What makes UX writing so efficient? Yuval Keshtcher Microcopy & UX writing Prevents frustration
- 25. Invision Yuval Keshtcher Microcopy & UX writing Prevents frustration What makes UX writing so efficient?
- 26. Defines product identity Yuval Keshtcher Microcopy & UX writing What makes UX writing so efficient?
- 27. Yuval Keshtcher Microcopy & UX writing Defines product identity styleguide.mailchimp.com/writing-principles/ What makes UX writing so efficient?
- 28. Yuval Keshtcher Microcopy & UX writing What makes UX writing so efficient? When it’s bad, we loose users
- 29. Yuval Keshtcher Microcopy & UX writing Google Earth Example by Nir Gottlieb What makes UX writing so efficient? When it’s bad, we loose users
- 30. Yuval Keshtcher Microcopy & UX writing When it’s bad, we loose users Windows What makes UX writing so efficient?
- 31. It’s Fun! Yuval Keshtcher Microcopy & UX writing What makes UX writing so efficient?
- 32. Mailchimp It’s Fun! Yuval Keshtcher Microcopy & UX writing What makes UX writing so efficient?
- 33. 3 simple principles Yuval Keshtcher Microcopy & UX writing
- 34. Yuval Keshtcher Microcopy & UX writing CLEAR Google
- 35. Yuval Keshtcher Microcopy & UX writing CONCISE Google
- 36. Yuval Keshtcher Microcopy & UX writing USEFUL Google
- 37. Yuval Keshtcher Microcopy & UX writing IT’S SIMPLE Google
- 38. How can we know what to write? Yuval Keshtcher Microcopy & UX writing
- 39. Scenario User mood Tone Yuval Keshtcher Microcopy & UX writing
- 40. What the user need to know right now? What is the desired outcome? How does the user feel? Yuval Keshtcher Microcopy & UX writing
- 41. Tools for UX writers Yuval Keshtcher Founder of Microcopy & UX writing community Product Design Manager, Growth @Musico.io
- 43. www.adobe.com/ Adobe XD Yuval Keshtcher Microcopy & UX writing
- 44. https://blog.prototypr.io/top-20-prototyping-tools-for-ui-and-ux-designers-2017-46d59be0b3a9 Other Design Tools Yuval Keshtcher Microcopy & UX writing
- 45. www.grammarly.com Grammarly Yuval Keshtcher Microcopy & UX writing
- 48. https://www.hotjar.com/ Hotjar Yuval Keshtcher Microcopy & UX writing
- 51. https://www.facebook.com/groups/microcopy/ Join “microcopy & ux writing” on Facebook Microcopy & UX writing Facebook Group Yuval Keshtcher Microcopy & UX writing
- 52. Challenge Yuval Keshtcher Founder of Microcopy & UX writing community Product Design Manager, Growth @Musico.io
- 53. Rewrite the next “weak password” error screen Yuval Keshtcher Microcopy & UX writing What the user need to know right now? What is the desired outcome? How does the user feel?
- 54. Yuval Keshtcher Microcopy & UX writing
- 56. Yuval Keshtcher Microcopy & UX writing
- 57. Don’t be a stranger! ux@yuval.design Yuval Keshtcher Founder of Microcopy & UX writing community Lead experience design @Musico.io