2. Tonightʼs Goals
• Goals
• Go outside of your comfort zone
• Get to know everyone
• Solidify your team & idea
Thursday, July 28, 2011
3. Tips for Tonight
• Use the online community/social network to brainstorm ideas
• Teams form around executable ideas
• Do you have a list of customers on hand that you can interview
over the weekend?
• What unique insight do you have into the customerʼs and userʼs
problem?
• How big is the potential market for this idea?
• Promote yourself
• What startup, technology, or founder experience do you have?
Thursday, July 28, 2011
4. Team Requirements
• Minimum 2 people
• Maximum 6 people
• Complete First Checkpoint (on dashboard) before Friday Kickoff
• This means your team is finalized
Thursday, July 28, 2011
5. Tips for Weekend
• Wear a name tag everyday
• Refer to the event dashboard
• http://theleanstartupmachine.com/dashboard
• CustDev people in the room and ask them for intros & tweets
• Make sure youʼre doing CustDev on the right segment
• By Sunday - demonstrate what youʼve learned
Thursday, July 28, 2011
6. Todayʼs Schedule
• 630: Pizza & Beer, just mingle
• 645: Name game
• 700: Half-Baked Startup
• 715: Half-Baked Startup Round 2
Thursday, July 28, 2011
7. Name Game
• Adjective that starts with the first letter of your name
• Relate that adjective to a story about you and what you do
• Competition: Who can remember the most adjectives & names?
Thursday, July 28, 2011
8. Half-Baked Startup
• Invented by Dave McClure
• Two people say random words, the third person pitches the
combination as a dot com website
• Most points awarded for creativity
• Additional points for actual business viability
Thursday, July 28, 2011
9. Todayʼs Schedule
• 730: Industry & Opportunity Analysis
• 745: Group Brainstorm
• 800: Group Brainstorm Round 2
Thursday, July 28, 2011
10. NYC Startup Verticals
• Media & Publishing - Huffington Post
• Fashion - GiltGroup, Rent the Runway
• Retail - Open Table, Seamless Web, Seamless Receipts
• Financial Tech - SecondMarket
• Advertising Tech - Quigo, Linkshare
• Community-Based/Population Density - Kickstarter, Meetup
• Location-Based Services - Foursquare
Source: David Tisch
Thursday, July 28, 2011
12. Brainstorm
• Groups self-assembly into different topics
• 1 person designated as moderator
• participants discuss and brainstorm ideas
• moderatorʼs job is to decide how long to discuss each idea and
when to switch to a new idea
Thursday, July 28, 2011
13. Brainstorm Round 2
• 5 people, 1 captain
• 3 minutes: 1 person says an idea, the group contributes and gives
feedback/ideas
• At the end, everyone writes favorite idea on a piece of paper
• Captain tallies points, gives us piece of paper w/ winners name
• At 830, Dave Tisch picks from winners at random to give feedback
Thursday, July 28, 2011
14. Ideation
• 815: Special Guest - Dave Tisch, Managing Director TechStars NY
• What kind of ideas do you look for?
• What are the trends you see in technology?
• 830: Selected Pitches
• 845: Q & A
• 900: Wrap-up
Thursday, July 28, 2011
15. Friday Kickoff
• Try to have your team formed before the kickoff
• If you still donʼt have a team, donʼt worry organizers will work it out
• Different location for Weekend: Hive at 55 - 55 Broad St.
• 545: Doors Open
• 600: Organizer Kickoff
• 630: Teams start work
• 800: Intro from Eric Ries & First Workshop
• 1100: Venue closes, wrap-up
Thursday, July 28, 2011
