Meri Taaleem - #LsmPakistan


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Meri Taaleem - #LsmPakistan

  1. 1. Problem Hypothesis• Students face a lot of problems and hassle in admission process for applying to degree programs in universities in Pakistan• University management has to go through the hectic process of labor intensive manual entry and logging of the admissions
  2. 2. Solution Hypothesis• A unified and online interface should be there for the students and the universities to connect together in facilitating the admission process• Students and universities are willing to pay a service fee for an appropriate online portal
  3. 3. Supporting Assumptions• Majority of the students don’t have a clear picture as to where they should apply and which programs/universities suit their profile• Most of the students will be comfortable in going online and applying for their future studies through a unified interface• For the pilot phase, we will bring on at least 5-10 universities on board to whom we will provide the admission facilities
  4. 4. Supporting Assumptions• Students and universities are willing to pay a service fee for using our portal• Initially, we will keep a heavily subsidized fee for the students and universities just to promote the portal and create a brand name
  5. 5. Riskiest Assumption• Consortium of universities will be able to rely on us for providing them with the eligible candidates and pay for using such a service• Students will trust us with their information that we will actually carry out the admission process for them and apply on their behalf
  6. 6. MVP• An interface that connects the students and the universities together accessible online at the time of admission process• Necessary information of students is collected and stored in a database through which it can be for available for the universities• Flexible payment mechanism; online payment mode as well as bank payment
  7. 7. Tests for idea validation• Student Survey – Online survey – One on one interviews• University Survey – One on one interviews – One LOI signed• Landing Page – 50 responses within a few hours (ready to use the service) – 30 willing to pay for using the service
  8. 8. Students’ Surveys• Survey conducted on Google Docs – 15 respondents – 11 Willing to use the service and pay for it – 2 will be using the service but Maybe pay for it – 2 using the service but not paying for it• Face to face interviews – 8 respondents – All willing to use and pay for the service
  9. 9. Universities’ Survey• Three universities interviewed• Two ready to use and pay for our service• One was ready to use and pay for the service provided we were credible enough• We have one Letter Of Intent signed by a university
  10. 10. Landing Page• 50 potential customers signed up on our landing page within the first few hours• 30 respondents clicked on “Pay Now” button
  11. 11. Conclusion• Our idea has been validated in multiple ways and we have concluded that our idea is workable• Students as well as universities are on board and are willing to avail this service• We are going to launch the pilot phase by the second quarter of the 2012 and take it from there