Petcube story, kickstarter and manufacturing.

1. Kickstarter, manufacturing and
what we’ve learned

2. $250,000 Kickstarter, Oct 2013
Available on starting May 2014

3. T E A M
Andrey Klen
Creative Director
Alex Neskin
CTO
Yaroslav Azhnyuk
CEO
12 people San-Francisco, US Shenzhen, CNKyiv, UA

4. Petcube story
Manufacturing Questions

5. Petcube is a home gadget that lets you watch,
talk and play laser games with your pet when
you’re not at home
Please, watch our two minute video,
explaining the product. It’s gorgeous:
http://youtu.be/SNqhC9o3kQI
$199

6. Watch
Play
Share
Watch on your pet when
you’re not at home
Speak to your pet and play
using the laser toy
Share not only photos and videos but
gaming sessions with your pet

7. Petcube is an ultimate
app for pet lovers

8. HOW IT STARTED
First prototype

10. First web interface

11. First render

12. May
2012
1
Sep
2
Dec
3
Mar
2013
4 5
May Jul
6
Oct
7
Jan
2014
8
Apr
9
Aug
10
1. First prototype
2. Team of 3 starts to work
3. Expected launch date for KS (didn’t happen)
4. Patent and ™
5. Website and PR
6. Angels, Haxlr8r
7. Kickstarter
8. Team of 10, Yar moves to SF
9. Mobile app, delay announced
10. First shipment
Our timeline

14. • Validation and feedback
• Press
• Partnerships
• Money
Why crowdfunding?

15. • Type of product
• Time and resource it will take
• Chance of success
• Other resources available
To crowdfund or not to
crowdfund?

16. • Planning the project
• Planning Kickstarter
• Emails and paid ads
• Patenting
Preparation, p.1.

17. • Two PR strategies
• Video
• Pricing
• Testing and details
Preparation, p.2.

18. • Hire an agency vs DIY PR
• DIY PR how-to
• Campaign stages
• Quora: detailed post
Creating the buzz

19. • Human resources
• Manage the expectations
• Stretch goals
• Closing the campaign
During the campaign

20. MANUFACTURING
think about it before your Kickstarter

21. • Scope of the project
• Unknowns and planning
• Team and outsourcing
• Looking for advice
• Accelerators
• US vs China
First steps

22. • Every stage serves the purpose
• First thing that works
• Schematics, mechanics, casing
• BOM
• Design for manufacturing
• EVT, DVT, PVT, MVT
• Test development
From prototype
to the factory

23. • Types of factories
• Communication
• Types of middlemen
Factory selection

24. • Take clues from the best
• Look for people with experience not
for the answers
• Remember where you are different
Final thoughts
www.petcube.com

25. Thanks!