2. Fahad Islam Tiwana
Undergraduate Student
NUST, Islamabad
Syed Muhammad Bilal Khalid
Undergraduate Student
NUST, Islamabad
Muhammad Nouman
Undergraduate Student
NUST, Islamabad

3. Prosthesis:
Device which restores a part of the functions of a lost
limb.
Desirable Features:
• Functionality
• Good cosmetic appearance
We present a Fully Functional cost effective Brain
Controlled Limb Prosthesis like no other.

5. Move
wrist !

6. Move
wrist !
Moto Neurons

7. Move
wrist !
Moto Neurons

8. Move
wrist !
Moto Neurons

16. PREFERANCE OVER COSMETIC LIMB REPLACEMENT
AMPUTEES ARE RICH !
SIGNIFICANT NUMBER OF UPPER LIMB AMPUTEES
Customer support is a big edge
Military is our major market

17. Methodsused
Online surveys using landing page
emails
interviews
Retrospective analysis
Military is our major market

18. 18

19. 19

20. 20

21. PREFERANCE OVER COSMETIC LIMB REPLACEMENT
• All the survey participants opted for functional
limb instead of cosmetic one.
Percetage
120
100
80
60
40 Percetage
20
0
Functional Cosmetic
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22. AMPUTEES ARE RICH !
• We initially priced our product at USD 7500 for
the local market – (Assumption)
• Results from validation showed that majority
customers had a budget of USD 5000 – (Results)
• We plan to design a mid range product in this
price range – (Analysis)
• Plan to collaborate with NGOs and Insurance
Companies to bring down the costs – (Analysis)
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23. SIGNIFICANT NUMBER OF UPPER LIMB AMPUTEES
• Interviews and Previous Studies showed that
the ration between Upper and Lower Limb
amputation is 3:7 (Result)
• Keeping in view these findings:
– 1/3rd of the total amputees is our target market
– The New market size of 100,000/300,000 is still
feasible – (Analysis)
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24. Customer support is a big edge
• We assumed that local customer support will
be a big attraction for our customer
• The Survey Results showed that customers
indeed consider local customer support as a
big advantage.
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25. Military is our major market
• We planned to partner with Pakistan Army for
the provision of Prosthesis for soldiers.
• Interview with Commandant Rehab Center
(CMH)
• Military presently spends USD 4000 for a
“Cosmetic Limb” replacement.
• Interested in procuring our product at USD
5500.
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26. • Functional prosthesis
• Retail price of around USD 5000
• Local customer support
• Active pursuance of military collaboration
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