Fahad Islam TiwanaUndergraduate StudentNUST, Islamabad Syed Muhammad Bilal Khalid Undergraduate Student NUST, Islamabad Muhammad Nouman Undergraduate Student NUST, Islamabad
Prosthesis:Device which restores a part of the functions of a lostlimb.Desirable Features:• Functionality• Good cosmetic appearance We present a Fully Functional cost effective Brain Controlled Limb Prosthesis like no other.
PREFERANCE OVER COSMETIC LIMB REPLACEMENT• All the survey participants opted for functional limb instead of cosmetic one. Percetage 120 100 80 60 40 Percetage 20 0 Functional Cosmetic 21
AMPUTEES ARE RICH !• We initially priced our product at USD 7500 for the local market – (Assumption)• Results from validation showed that majority customers had a budget of USD 5000 – (Results)• We plan to design a mid range product in this price range – (Analysis)• Plan to collaborate with NGOs and Insurance Companies to bring down the costs – (Analysis) 22
SIGNIFICANT NUMBER OF UPPER LIMB AMPUTEES• Interviews and Previous Studies showed that the ration between Upper and Lower Limb amputation is 3:7 (Result)• Keeping in view these findings: – 1/3rd of the total amputees is our target market – The New market size of 100,000/300,000 is still feasible – (Analysis) 23
Customer support is a big edge• We assumed that local customer support will be a big attraction for our customer• The Survey Results showed that customers indeed consider local customer support as a big advantage. 24
Military is our major market• We planned to partner with Pakistan Army for the provision of Prosthesis for soldiers.• Interview with Commandant Rehab Center (CMH)• Military presently spends USD 4000 for a “Cosmetic Limb” replacement.• Interested in procuring our product at USD 5500. 25
• Functional prosthesis• Retail price of around USD 5000• Local customer support• Active pursuance of military collaboration 26