ScriptOn - #LsmPakistan

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ScriptOn - #LsmPakistan

  1. 1. criptonYour Complete Control Over Content
  2. 2. Business Assumption This product will gain interest of Web designers and PR agencies. Web designers want to break free from technology architecture constraints and focus more on the creative aspect of the design. Designers will be willing to pay $9.99 per Static to Dynamic Conversion. Average designer makes 100 design applications per year. With 1000 designers using our product, our yearly estimated revenues we will be almost a million dollars (100*1000*9.99) PR Agencies would want to objectively evaluate their campaigns Finding contact information of the right target audience is the biggest challenge faced by PR agencies. PR agencies will be willing to use the application and develop their own campaigns through Scripton As part of the support agreement, PR agencies will be willing to pay a minimum of $250 per digital campaign per month. Per campaign support earnings will be $3000.
  3. 3. Market FeedbackWe interviewed 20 designers and 3 PR agencies.Designers’ Response 10% were highly exited and willing to pay $10 or even more 80% designers were willing to use the application but not pay. 10% were confused whether it will be possible to develop such a solutionPR Agencies Response 66% responded very positively and agreed to pay $5000 per campaign or even more for Scripton enabled service. 33% did not respond well to the product idea pitch
  4. 4. Refined Business Assumptions Scripton as a product will gain interest of designers specially freelancers. Not all Web designers will be willing to pay for the product, but will be willing to use the free limited version with content storage space constraint of 10 MB. PR agencies will be interested in Social Media Services for their campaigns powered by Scripton PR agencies will be willing to pay minimum of $5000 per digital campaign powered by Scripton. PR agencies will be willing to use the application and develop their own campaigns through Scripton The PR campaigns are generally short lived, so there is not much support needed
  5. 5. Valid Assumptions Web designers want to break free from technology architecture constraints and focus more on the creative aspect of the design. PR Agencies would want to objectively evaluate their campaigns Finding contact information of the right target audience is the biggest challenge faced by PR agencies
  6. 6. Minimal Viable ProductOur minimal viable product will have the following features: HTML to PHP Converter Automatic generator of requirements specific Content Management System User Management System Cloud based Storage Mechanism

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