Intersail- Lean Startup Machine NYC

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Intersail- Lean Startup Machine NYC

  1. 1. Making Sailing Vacations Affordable
  2. 2. Social Match
  3. 3. Destinations - 2012Spain: Balearic IslandsItaly: Capri Y& Amalfi coast , Aeolian Islands , Aegadian Islands ,Pontine Islands , North Sardinia , Elba.Greece: Kos , Mikonos , ItacaCaribbeans: Cuba , GrenadinesPlanning product & market expansion for future years
  4. 4. Destinations – 2013/2014Product & Market expansion- Products: Cabin Charter, Small Ships (River Cruises and more), BoatExchange, B&B onboard- Increasing commissions revenue from 10% (2012 startup) to 30%.
  5. 5. Cruise TypesClassic CharterPrestige CharterSmall ShipCustom Cruise
  6. 6. Our Target Customer100 60% Single 10% 70% 8025% Couple 60% 60% Family 60 Female 40 Male 60 - 65 20 45 - 60 0 25 - 45 Age Sex Marital Status• Median HHI• College Grad• Green – Minded
  7. 7. Market ResearchMarket Research – Interviews•8 Groups – 3 to 4 People per Group•Confirmed primary target segments•Highlighted interest but misconception that it is unaffordable•Trouble selecting destination and itineraries“Had no idea it was so affordable”
  8. 8. Social Media & Online AdsFacebook PageFacebook Advertisement3 Google AdsCraigslist Ad with Google Docs SurveyTwitter Account
  9. 9. Validation2 Consumers requested more information1 Paid Reservation -Facebook Campaign

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