Week 8 of the first cohort of the Landscape of Stories Storytelling Certification, January 2019. Covering Experiments, design and technique. What to do, what to consider, what the cohort need to remember, and what tools will they need for the social age.

1. Week 8:
Experiments

3. Week 8: Experiment Design
and Technique
• Different types of experiments, and the
strengths, weaknesses, and challenges, of
each
• The type of experiment that you will run
• How you will run it, to test your hypothesis

4. This week:
• Finalise your hypothesis, or research
question
• Decide on technique
• Build all assets
• Reach the start line

5. Factors to consider:
• WHO: where will you carry out your
research?
• Do you need to ‘warm them up’ this week?
• Do you need permission?

6. Factors to consider:
• HOW: how will you gather data?
• How will you monitor responses?
• Consider the sequence of invites, reminders,
and prompts you may wish you use

7. Remember
• We are learning ‘how’ to experiment as
Social Leaders
• Document what you see, hear, and feel, as
you go