#LsmNYC Team - Smart Books

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Winner of the "Don Quixote Award"

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#LsmNYC Team - Smart Books

  1. 1. The ProblemUniversity textbooks are too expensive Textbook content is widely availableThe average college student spent more than $1,000 on textbooks per year, up Wikipedia, university sites, and not for more than 40 percent since 2000. profits offer the written content found in -College Board, 2010 major textbooks
  2. 2. Solution
  3. 3. Assumptions 1A 1B Students will be comfortable Students will pay for video contentwatching and learning from videos in place of print book
  4. 4. MVP
  5. 5. Process
  6. 6. Analytics #2: “Boring” prompt Cycle #1: “Expensive” prompt Cycle 136 unique views 86 unique views35% 15% 40 signup clicks 75 signup clicks 10% 18% 4 signups 2 signups Cycle #3: “Supplement” prompt 25 unique views 24% 6 signup clicks 0% 0 signups
  7. 7. Analytics
  8. 8. Conclusions and Next StepsConclusions Next steps• A majority of students are • Pre-sell access to video books comfortable learning from video• Students would be willing to • Quickly create new MVP: substitute engaging videos that mapped to their textbooks if they – chapter of content and test for thought it was 100% comprehension side by side comprehensive – though some with print book would only use it as a supplement – Sell chapter of content• The loss of print book functionality (highlighting, writing in the • Establish relationships and have in margin, dog-earing pages) would person or telephone conversation stop many students from making a full switch with those that signed up on the site• Customers uniformly require a free trial before purchasing

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