i	  want	  my	  bike	  back	                 	    Lean	  Startup	  Machine	          Boulder,	  CO	        May	  20,	  201...
Problem:	  2	  million	  broken	  hearts	  
SoluDon	           “iwantmybikeback”	                       	  GPS	  tracking	  device	  and	  mobile/           web	  app...
Enter,	  Elena	  (the	  target)	  The	  Commuter	  •  Bike	  is	  integral	  to	  life	  •  $500	  bike	  •  Disposable	  ...
IteraDons	   ITERATIONS	                1	                      2	                  3	                     4	  Test	      ...
@wantmybikeback	                              A/B	  tesEng	                    10	  visits	  per	  hour	  
iwantmystuack.com	  
QuesDons	  &	  Answers	  THANK	  YOU.	  
I want my bike back - #LsmBoulder 1st Place
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I want my bike back - #LsmBoulder 1st Place

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I want my bike back - #LsmBoulder 1st Place

  1. 1. i  want  my  bike  back     Lean  Startup  Machine   Boulder,  CO   May  20,  2012  
  2. 2. Problem:  2  million  broken  hearts  
  3. 3. SoluDon   “iwantmybikeback”    GPS  tracking  device  and  mobile/ web  applicaDon  
  4. 4. Enter,  Elena  (the  target)  The  Commuter  •  Bike  is  integral  to  life  •  $500  bike  •  Disposable  income  •  Trendy  •  Uses  social  media  •  Has  a  smartphone  •  Early  Adopter  •  Looking  for  a  soluDon  to   keep  her  bike  safe  
  5. 5. IteraDons   ITERATIONS   1   2   3   4  Test   Alarm,  RFID,   Fitness  App   People  will   Price   GPS,  lock?   SubscripDon   not  act  AssumpDon   People  want   Want  more   FatalisDc   People  will   GPS   features   pay  $100    Metrics   VALIDATED   INVALIDATED   INVALIDATED   VALIDATED   8/17   2/12   7/10   21/23  Learned   Locks  don’t  cut   No  monthly   File  police   $100  is  good     it   fee   reports  AcDon   PIVOT   PIVOT   PIVOT   PERSEVERE  
  6. 6. @wantmybikeback   A/B  tesEng   10  visits  per  hour  
  7. 7. iwantmystuack.com  
  8. 8. QuesDons  &  Answers  THANK  YOU.  

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