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tom mooser
 blake mooser
mallory mooser
model      assumptions       action       result

              there is a
              need for       called
free        trusted local      six
              furniture
delivery       delivery     delivery     the need
if you                      compani          for
buy or      people do not    es that      delivery
sell on     have cars so    advertise    is served
             they have
our site       trouble        d on
             picking up     craigslist
              furniture
model             assumptions          action         result


                                                        people do not
 build a trusted      recent grads                    want to buy used
    network of
   buyers and
                       want used         interviewe     furniture with
                        furniture          d three     fabric because
 sellers of used                                         of bedbugs
   furniture by                            current
   connecting
 college alumni                           students
     that are
                      recent graduates
                                           and five    people who do
  seasoned city                                          want used
 dwellers to sell         feel unsafe       recent    furniture, are not
their furniture to      shopping for
                         furniture on
                                         graduates     concerned with
recent graduates                                          safety on
                           craigslist
                                                          craigslist
have easy ways to buy
used furniture
have easy ways to get that
furniture delivered
are not concerned with
safety on craigslist
people want to get
 rid of their junk!



flea market vendors
are looking for new
    items to sell!
model             assumptions       action            result

                                                       vendors want
                                                         to expand
   Connect flea                                       their inventory
 market vendors                                         with goods,
                         existing
  to people that                      interviewed      but we could
                      vendors want
want to get rid of                    existing flea    not convince
their stuff but do       access to
                                         market        them that our
  not want to go       lightly used
                                        vendors           source of
through the work      merchandise
                                                       merchandise
     of selling
                                                       will be better
                                                      than what they
                                                      have available
flea market market
vendors lack sources of
     product to sell




uniting existing network
 creates a new monster
buyer which will open up
 new product channels
model          assumptions      action              result


   create a                      interviewed
   platform                      existing flea      vendors are
    which                           market          willing to pay
 connects the     flea market      vendors          for access to
 existing flea    vendors are                      new sources of
market vendor       lacking                         merchandise
  network to       sources of                           that is
  give them         product                          exclusive to
access to new                     presented          flea market
products and                    letter of intent       vendors
better pricing

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Fleamarket.com- Lean Startup Machine NYC

  • 1. tom mooser blake mooser mallory mooser
  • 2. model assumptions action result there is a need for called free trusted local six furniture delivery delivery delivery the need if you compani for buy or people do not es that delivery sell on have cars so advertise is served they have our site trouble d on picking up craigslist furniture
  • 3. model assumptions action result people do not build a trusted recent grads want to buy used network of buyers and want used interviewe furniture with furniture d three fabric because sellers of used of bedbugs furniture by current connecting college alumni students that are recent graduates and five people who do seasoned city want used dwellers to sell feel unsafe recent furniture, are not their furniture to shopping for furniture on graduates concerned with recent graduates safety on craigslist craigslist
  • 4. have easy ways to buy used furniture have easy ways to get that furniture delivered are not concerned with safety on craigslist
  • 5. people want to get rid of their junk! flea market vendors are looking for new items to sell!
  • 6. model assumptions action result vendors want to expand Connect flea their inventory market vendors with goods, existing to people that interviewed but we could vendors want want to get rid of existing flea not convince their stuff but do access to market them that our not want to go lightly used vendors source of through the work merchandise merchandise of selling will be better than what they have available
  • 7. flea market market vendors lack sources of product to sell uniting existing network creates a new monster buyer which will open up new product channels
  • 8. model assumptions action result create a interviewed platform existing flea vendors are which market willing to pay connects the flea market vendors for access to existing flea vendors are new sources of market vendor lacking merchandise network to sources of that is give them product exclusive to access to new presented flea market products and letter of intent vendors better pricing