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Lean product management
This document outlines an approach called Lean Product Management that focuses on delivering products customers want through a iterative process of vision, validation, and velocity. It advocates starting with understanding customer problems, developing minimum viable products to test assumptions, and using data-driven decisions to rapidly iterate products toward market fit. Rather than big upfront design, it emphasizes building the right products through continuous learning, scaling what works, and pivoting or ending projects that do not meet customer needs or provide business value. The goal is to innovate faster through a validated process that can be applied regardless of company size.
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Lean product management
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- 2. Product Management Delivering measurablebusiness results through innovative product solutions that meet both market needs and company goals
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- 4. Your solution maynot resonate with customers Requirements can change quickly in your market Many assumptions have to be made early on for BUFD Current BUFD (Big Up Front Design) process slows innovation
- 5. CHANGE We need to howwe do things
- 6. PRODUCT MANAGEMENT MISSION: Ownand manage the full suite of products Roadmap Pricing Positioning, Messaging
- 7. BASED ON INDUSTRYBEST PRACTICES
- 8. YOU DON’T HAVETO BE SMALL TO DO THIS
- 10. Velocity Vision Valida.on Lean ProductManagement
- 11. 1 2 3 VISIONVALIDATION VELOCITY
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- 14. IS THERE APROBLEM WORTH SOLVING Can you build (or offer) a solution for that problem?Would they buy it from you? If there was a solution, would enough of them buy it? Do your customers recognize that they have the problem you want to solve?
- 15. QUESTION The answer toyour is not inside the building* *well – kinda
- 16. PHILOSOPHY Listen to yourcustomers (both internal and external) and profitably offer innovative products that solve their problems at prices they are willing to pay
- 18. Minimum Viable Products builtby deep pocketed companies Crappy products no one wants to use Quick, useful products. Good for us to build to test our hypotheses
- 21. MVP was avideo and signup page describing what the product would become MVP was website where they sourced shoes from the local shoe store
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- 25. BUILDING THE RIGHTPRODUCTS
- 27. is better thanperfect DONE
- 28. is better thanperfect DONE You can start learning and iterating sooner
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- 30. DATA DRIVEN DECISIONMAKING
- 31. Value Risk Value Time Value Risk Value Time Traditional Product Management Lean Product Management Adaptedfrom Waterfall vs Agile development
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- 38. 1 2 3 VISIONVALIDATION VELOCITY • Problem • MVP • Communicate • Build • Measure • Learn • Scale • Grow • EOL
- 40. What is differentthis time? How are we going to enable the company to do this? How can you implement these some of these changes in your org?
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