You'll learn: - How to create a roadmap for current, near-term, and future projects - How to communicate priorities clearly with your team - How to present your roadmap to executives

1. HOW TO CREATE
Agile Product Roadmaps
That Everyone Understands

2. My biggest pet peeve

4. Source:
http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp

5. Source:
http://blog.crisp.se/2013/08/21/henrikkniberg/agile-event-major-swedish-bank

6. If we’re just looking to
incrementally add value,
why have a roadmap?

7. Hi there!
I’m Janna Bastow
Say hi @simplybastow or
janna@prodpad.com

8. Source:
http://blog.crisp.se/2013/08/21/henrikkniberg/agile-event-major-swedish-bank

9. Agility
Your organization’s ability to
respond quickly to the market

11. Source:
http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp

12. Roadmap scene
You’re gonna need a roadmap

13. What’s a product
roadmap?

14. Before we begin…
Ditch the timeline roadmap!

15. Designed to fail (and not in the good way)
Time
Thingstodo

16. Designed to fail (and not in the good way)

17. You’re not
building this
(and that’s awesome)

18. Not an agile roadmap

19. Not an agile roadmap

20. (it’s lying)
Still not an agile roadmap

21. Definitely not a roadmap

22. What is a product
roadmap?

23. [pro·duct road·map n.]
A document that communicates the
direction you’ll be taking in order to meet
your product vision
A product roadmap is

24. Theme based
roadmapping
Follow along:
www.prodpad.com/agile-roadmap-example/

25. Theme-based roadmap
AKA
Outcome-based roadmap
AKA
Lean product roadmap

26. Example of a theme-based roadmap

27. Step 1:
Outline your vision

28. Don’t have a clear product vision?

29. FOR (target customer)
WHO (statement of need or opportunity)
THE (product name) IS A (product category)
THAT (key benefit, reason to buy)
UNLIKE (primary competitive alternative)
OUR PRODUCT (statement of primary differentiation)
Vision template
Find this template at: www.prodpad.com/vision-template

30. Step 2:
Define your objectives

31. Do you have a clear product vision?
Objectives

32. SaaS objectives
● Increase conversion to paid
● Decrease time to first payment
● Reduce churn
● Average Revenue Per User (ARPU)
● Customer Lifetime Value (LTV)

33. eCommerce objectives
● Conversion rate
● Average order value
● Shopping cart abandonment rate
● New vs returning customers
● Repeat order rate

34. Editorial objectives
● Page views
● Paywall conversion rate
● Ad Click Through Rates (CTRs)
● Time on site
● Bounce rate
● Article engagement

35. Pirate objectives
● Acquisition
● Activation
● Retention
● Referral
● Revenue
Aarrr! ☠
Source:
https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

36. Generic objectives
● Lead generation
● Cost per acquisition
● Engagement
● Research and Development
● Infrastructure
● Partnerships
● Compliance
● Retention
● Enterprise / Advanced usage

37. Step 3:
Brainstorm & collect

38. Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree

39. Step 4:
Outline your themes

40. THEME =
Initiative
Project area of focus
A problem to be solved

41. THEME ≠
Feature
Release
Promise

42. Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree

43. Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree

44. Step 5:
Prioritize your roadmap

45. Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree

46. Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree
Current
Near term
Future

47. Current Near Term Future Candidates
Current dev work
in progress
Current validation
work in progress
Current validation
work in progress
Top priority for
next work opening
Decreasing
priority
Likely 6+ months
away, but aligns
with vision
Decreasing
priority
‘Theme sized’, but
vision alignment
not clear
Decreasing
alignment

48. Final step:
Analyze, iterate, repeat

49. Don’t just trash your roadmap!

50. Current Near Term FutureCompleted
Current dev work
in progress
Current validation
work in progress
Current validation
work in progress
Top priority for
next work opening
Decreasing
priority
Likely 6+ months
away, but aligns
with vision
Decreasing
priority
Result:
Testing results now
Result:
Increase by $200!
Result:
No change...
Result:
Decrease by 10%!

51. Ready for some action?
Follow along:
www.prodpad.com/agile-roadmap-example/

54. Thank you!
I’m here to answer your questions.
Reach out to me at any time:
» @simplybastow
» janna@prodpad.com
Build your own agile roadmap (free trial!)
www.prodpad.com