STRATEGY FOR YOUR BUSINESS HOW THE LEADING COMPANY AFTER PANDEMY

1. WELCOME THE NEW NORMALL:
LEADING YOUR BUSINESS AFTER
CORONAVIRUSS
DR.ANDI NUR BAUMASSEPE, SE,MM
Vice President IMA Chapter Makassar
Lecturer At Faculty Of Economic & Business Hasanuddin University

2. ANDI NUR BAUMASSEPE.
• EDUCATION
• HASANUDDIN UNIVERSITY. PHD IN
MANAGEMENT
• UNIVERSITY OF THE PHILIPPINES, MANILA,
SANDWICH PROGRAM IN PHD
• GADJAH MADA UNIVERSITY, MASTER OF
MANAGEMENT, YOGYAKARTA.
• STIE YKPN (SCHOOL OF ECONOMICS OF
YAYASAN KELUARGA PAHLAWAN NASIONAL)
YOGYAKARTA
• ORGAZATION :
• VICE PRESIDENT SMALL MEDIUM ENTREPRISE
INDONESIA MARKETING ASSOCIATION
CHAPTER MAKASSAR 2018-2020
• ICSB INDONESIA CHAPTER MAKASSAR -CITY
COORDINATOR 2019- NOW
• PRESIDENT OF ROTARY CLUB ANGING
MAMMIRI 2016-2017 AND 2019-2020
▪ CurrentPosition:
▪ LectureinMarketingManagementandStrategic
Management Facultyof EconomicsandBusiness
Hasanuddinuniversity (2010- untilnow
▪ Business coach & Consulting in management
since 2010 until now
▪ Incubator Business Technology Hasanuddin
University (2017-now)
▪ M: +62 8114103334
▪ E: massepe@gmail.com

3. WEI JI
Hermawan kartajaya
The author
“Marketing in chalenging
Times”
Founder
Indonesia Marketing
Association (IMA)
50 Gurus Who Have Shaped The
Future of Marketing the UK's
Chartered Institute of Marketing
Opportunity in Crisis
There is a saying in Chinese called “Wei Ji’. ‘Wei’ means
danger or crisis, ‘Ji’ means opportunity. In English crisis is
only one word, one meaning, but in Chinese crisis translates
to ‘Wei Ji’. Taoism always talks about things having two
sides, so when there is danger there must be opportunity
present

4. IT WILL NEVER BE SAME
AGAIN
• SHIFTING TREND- Virtual Experience &
Digitalization
• COSTUMER BEHAVIOR CHANGES-
#Stayathome Is a new style
• UNCERTAINTY COMPETITOR, we dont know
exactly who the competitor- distrupt of startup
• CHANGING YOUR BUSINESS MODEL
• SUPPLY CHAIN TRANFORMATION
• Cyber Security And Privacy
• FLEXIBLE WORKING HOURS: From “9-to-5” to
“3-to-2” (3 days or 2 days in weeks)

5. THE NEW NORMALL IS VUCA
• VOLATILITY –UNCERTAINTY –COMPLEXITY -AMBIGUITY

7. • STOP SHOCKED AND CONFUSED,
• AS AN ENTREPRENEUR YOU MUST BE FIGHT, SEEING THIS AS A NEW OPPORTUNITY
• TAKE ACTION TO IMPROVE YOUR BUSINESS CONDITIONS,
• WE MUST BE SURVIVE IN THE NEW NORMALL (VUCA)

8. 1# REDEFINE YOUR BUSINESS MODEL
• TODAY, A COMPANY’S LONG-TERM COMPETITIVE
SUCCESS DEPENDS UPON ITS ABILITY TO CREATE
AN INNOVATIVE BUSINESS MODEL.
• TOMORROW’S COMPETITIVE ADVANTAGE OF
COMPANIES WILL NOT BE BASED ON INNOVATIVE
PRODUCTS AND PROCESSES, BUT ON
INNOVATIVE BUSINESS MODELS.
Olliver Gassmann, Busness Model Navigator
*2016) The St. Gallen Business Model
NavigatorTM

9. 2# MAKING TEAMS FOR AFTER “LOCKDOWN”
• YOUR PARTNER TO BRAINSTORMING
• ASSISTANCE FOR WORKS FORM HOME (WFH), TECHNICAL AND MENTAL SUPPORT.
• TEAMS FOR BUILDING IT CAPABILITY

10. 3# STAY HUGE YOUR COSTUMER
• They didnt care your Brand anymore, only their safety &
healty- BE EMPHATY
• Adapt your service to the current situation.
• Deploying staff to deliver food.
• Connecting-conecting-Conecting
• Using your data base costumer and communication with
them that you care about costumer healty and safety
• OMNI Channel is Solution: Offline and online strategy
• Building Cyber Secuirty for your costumer

11. 2# CASH IS VERY IMPORTANT
• CASH FLOW MANAGEMENT
• REVISIT YOUR VARIABLE COSTS
• CONSIDER ALTERNATIVE FINANCING OPTIONS
• NEGOTIATION YOUR DEBT, RESTRUCTURING OR
REFINANCING.

12. TERIMA KASIH
• THANK YOU
• SALAMOT
• DHANYAWAAD
• GRACIAS
• ARIGATO GOZAIMASU
• OBRIGADO
• XIE-XIE
• SYUKRON