The document provides information about the business solutions offered by Massey Business School. It discusses how Massey Business School can help businesses with talent development, leadership programs, business insights through data analytics, strategy support, research and innovation partnerships, and start-up development. Specific programs and services are described, such as the Master of Analytics (Business) for transforming big data, strategy planning workshops, research collaborations, and the ecentre business incubator for start-ups. Client testimonials and examples of partnerships with companies like McDonald's are also mentioned.
Business Growth is Humanly Possible with ExperisAndrew Wheeler
At Experis we provide professional resourcing and project solutions in information technology, engineering and finance to accelerate your organization’s growth.
Business Growth is Humanly Possible with ExperisAndrew Wheeler
At Experis we provide professional resourcing and project solutions in information technology, engineering and finance to accelerate your organization’s growth.
About us and what we do
Establishing high performance cultures and developing key management resources. Our passion is for creating innovative and practical development solutions that deliver tangible and measurable results for your business.
Establishing high performance cultures and developing key management resources. Our passion is for creating innovative and practical development solutions that deliver tangible and measurable results for your business.
Thales Learning & Development Customer Open Day 23rd May 2014Jenny Mudd
How many Thales Learning & Development customers does it take to build a bridge?
We found out the answer to that question last Friday when we held an open day event at our learning centre.
We showcased some of our latest L&D interventions, including leadership games, videos of our experiential learning, what’s new in Microsoft Office 2013 and how project management can be applied in unexpected scenarios. It was a really fun day for us, and we’ve had lots of positive feedback already. The cupcakes didn’t go down too badly either!
If you’d like to be informed about future events, email hellomarketing@thalesgroup.com
With over 45 years experience of change management, Coverdale is a world renowned organisational development and change management training consultancy that can help you, your people and your organisation gain clarity of direction, and then develop the capability and motivation to succeed. Individual, team and organisational development - let the journey begin...
MCE's New 2016 Open Enrolment Programme Brochure
Give your career a boost! Download MCE's 2016 Programme Brochure and start planning your development today.
We are proud to be able to demonstrate in this document our work with ambitious corporations, SMEs, entrepreneurs, individuals and expeditions who have delivered double digit growth, introduced new products to market, achieved career aspirations and broken world records, to name a few of their
many accomplishments.
Optimise and benchmark your L&D interventions from 22-25th March @ Address Ho...Renuka Bhardwaj
Join Learning and Talent Development thought leaders at the forum with expert insights including:
• Linda Sharkey, Founding Member, The Marshall Goldsmith Group presenting a keynote address on how to attract and retain the best and brightest with a winning talent proposition.
• Waleed El Helw, Director, Human Resources, The Coca Cola Company on how to successfully engage business leadership with learning and development
• Brendan Noonan, Senior Vice President, Learning & Development, Emirates Airlines sharing a case-study on strategies on justifying the existence of learning and development
• Wissam Hachem, Vice President, Learning & Development, Etihad Airways discussing how to manage the shift from blended learning to experiential learning
About us and what we do
Establishing high performance cultures and developing key management resources. Our passion is for creating innovative and practical development solutions that deliver tangible and measurable results for your business.
Establishing high performance cultures and developing key management resources. Our passion is for creating innovative and practical development solutions that deliver tangible and measurable results for your business.
Thales Learning & Development Customer Open Day 23rd May 2014Jenny Mudd
How many Thales Learning & Development customers does it take to build a bridge?
We found out the answer to that question last Friday when we held an open day event at our learning centre.
We showcased some of our latest L&D interventions, including leadership games, videos of our experiential learning, what’s new in Microsoft Office 2013 and how project management can be applied in unexpected scenarios. It was a really fun day for us, and we’ve had lots of positive feedback already. The cupcakes didn’t go down too badly either!
If you’d like to be informed about future events, email hellomarketing@thalesgroup.com
With over 45 years experience of change management, Coverdale is a world renowned organisational development and change management training consultancy that can help you, your people and your organisation gain clarity of direction, and then develop the capability and motivation to succeed. Individual, team and organisational development - let the journey begin...
MCE's New 2016 Open Enrolment Programme Brochure
Give your career a boost! Download MCE's 2016 Programme Brochure and start planning your development today.
We are proud to be able to demonstrate in this document our work with ambitious corporations, SMEs, entrepreneurs, individuals and expeditions who have delivered double digit growth, introduced new products to market, achieved career aspirations and broken world records, to name a few of their
many accomplishments.
Optimise and benchmark your L&D interventions from 22-25th March @ Address Ho...Renuka Bhardwaj
Join Learning and Talent Development thought leaders at the forum with expert insights including:
• Linda Sharkey, Founding Member, The Marshall Goldsmith Group presenting a keynote address on how to attract and retain the best and brightest with a winning talent proposition.
• Waleed El Helw, Director, Human Resources, The Coca Cola Company on how to successfully engage business leadership with learning and development
• Brendan Noonan, Senior Vice President, Learning & Development, Emirates Airlines sharing a case-study on strategies on justifying the existence of learning and development
• Wissam Hachem, Vice President, Learning & Development, Etihad Airways discussing how to manage the shift from blended learning to experiential learning
Autumn is one of the best times to visit Niigata. The leaves are so unbelievably colourful and complement the scenery so well. We visited Shibata, Tsukioka Onsen (sake tasting), the Niigata Central market, Murasugi (outdoor onsen), Lake Hyoko (Swan Lake) and Agano, before heading to Niigata city.
Three Tips to Engage and Develop Employees in BPO Sector - a Look at Growth in Jamaica - While the industry is growing at a rapid rate, human resource professionals are challenged with attracting and retaining employees due to the image of BPO jobs offering limited mobility and growth as well as little, to no pre-job-training and development opportunities.
TAFE Delivering and Thinking Differently - Duncan Ellis,TAFE NSW Western Sydn...HR Network marcus evans
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Executive Education Brochure - New EditionSamantha Black
We are delighted to share with you a updated programme of our short and bespoke Executive Education courses from the University of Edinburgh Business School.
Heard the phrase a number of times! Right? Ask the successful lot and they'll endorse the view. But why is it that strugglers and new-comers are still questioning the need for an effectively articulated plan for their business?
This slide share is an attempt to highlight the importance of 'Planning', as a strategy for entrepreneurial success. We would love to have readers' inputs on the subject.
SUPPORTING GROWTH IN AFRICA: DELIVERING INNOVATIVE AND MARKET SOLUTIONS Ruth Adams
At SSCG we support clients to do business in Africa and navigate market challenges, de-risk operations and strengthen value chains to increase efficiency. We provide focused managerial perspective and analytics to help you understand your market and consumers, enhance decision making, performance and growth.
Helping our clients boost their CSR & communication strategies, restore and portray the right brand image, engage with their clients effectively and to explore new markets.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. BUSINESS
SOLUTIONS
ASK US YOUR BIG QUESTIONS. BRING
US YOUR CHALLENGES, GRAND IDEAS
OR PROPOSALS. MASSEY BUSINESS
SCHOOL WILL FIND THE SOLUTIONS
YOU NEED.
2. At Massey Business School we are committed to partnering
with enterprise to foster growth and leadership in business,
using our resources to develop and promote new thinking,
products, technology and ways of working.
Our experts are among the world’s best – they are actively
exploring the big issues in business, recognising and
anticipating change, and contributing positively to the
country’s wealth and wellbeing.
The strength of Massey Business School is reflected in our
international accreditation as one of the top five per cent
of business schools globally.
Whether the needs of your business centre around talent
or leadership development, high-end consultancy, research
and innovation, or business development, come to us with
your problem or proposal.
Wherever you are in New Zealand (or even overseas), we
will work with you to create solutions, drawing on strengths
within the business school and the wider university.
Professor Ted Zorn
Pro Vice-Chancellor and Dean, Massey Business School
WELCOME
3.
4. WHAT DO YOU NEED?
ASK US YOUR BIG QUESTIONS. BRING US YOUR CHALLENGES,
GRAND IDEAS OR PROPOSALS. SEEKING SOLUTIONS IS WHAT
WE DO.
CONTENTS
04 TALENT DEVELOPMENT AND STAFF RETENTION
Targeted professional development for
your executives
> Massey Executive Education
Give your up-and-comers a boost
> In-Sight MBA short programme
Develop effective managers
> Manager Activation Programme
Partnerships to achieve your development goals
> Education for staff at all levels
Try our students on for size
> Massey interns
06 DEVELOP OUTSTANDING LEADERS
Well-rounded, visionary leaders
> Master of Advanced Leadership Practice
Equip executives with the skills needed to
transform organisations
> Executive MBA
08 BUSINESS INSIGHTS
Transform big data into effective
business intelligence
> Master of Analytics (Business)
10 STRATEGY SUPPORT
Strategy planning facilitation and advice
12 RESEARCH AND INNOVATION
Research-based solutions to your business problems
> Auckland Knowledge Exchange Hub
14 START-UP DEVELOPMENT
Help with starting or commercialising a
new venture
> ecentre
16 CLIENT STORIES
Who have we worked with?
02
5. REACH
We’ll add value to your business, no matter where you are located. Let our
experts come to you or visit one of our campuses in Auckland, Manawatü and
Wellington.
With significant expertise in distance, block and online teaching and learning,
Massey is New Zealand’s national university, with global reach.
KNOW-HOW
Massey has a huge range of specialists and experience in working with
organisations large and small to achieve their goals.
FLEXIBILITY
We will engage with you in a way that works for you and your business. We will
listen to what you want and how you might want it delivered, and then work with
you to bring the best Massey has to your business.
INNOVATION
We understand innovative thinking and what it takes to develop and
commercialise new products, technologies, services and processes.
WHAT DO WE OFFER?
WE CAN HELP YOU ASK THE RIGHT QUESTIONS
AND FIND THE ANSWERS.
WHAT HAVE
WE GOT?
03
6. TALENT
THAT STANDS
OUT.
WHAT IF YOU COULD
> build the talent required to power your business forward?
> ensure your people are engaged?
> identify and grow results-orientated leaders?
How can you identify and develop
your people's unique talents?
TALENT
DEVELOPMENT
AND STAFF
RETENTION
04
7. IN-SIGHT MBA
Give your up-and-comers a boost.
You’ll see immediate effects in your organisation with this
intensive five-day residential programme at the Auckland
campus. For current leaders and those with potential.
massey.ac.nz/in-sightmba
MASSEY EXECUTIVE
EDUCATION
Targeted professional development for your executives.
Transform your organisation from the inside out with
customised programmes in areas such as strategic human
resources management, marketing strategy, investment
strategy, leadership, governance, change management,
and much more.
Flexible development programmes to suit your organisation's
needs, on campus or in your location.
massey.ac.nz/execed
EDUCATION FOR STAFF AT
ALL LEVELS
Partnerships to achieve your development goals.
Partner with Massey to get the training and qualifications
your staff need. We can work with you to achieve your
business' talent development goals.
Such partnerships can include assessment and cross-crediting
of in-house training, qualification offerings to your staff
as a separate cohort and contact courses to suit your
staff’s schedules.
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
MANAGER ACTIVATION
PROGRAMME
Develop effective managers.
Activate manager thinking, grow manager knowledge
and develop manager competence, enabling them to build
engaged, high-performing teams.
Customised workshops for newly-appointed managers,
on campus.
MASSEY INTERNS
Try our business and communication students on
for size.
Our final-year student interns offer energy, a fresh perspective
and the latest skills and knowledge in their field – as well as
the ability to complete a project that otherwise might not take
place. What better way to find new talent?
“ The flexibility of being able to learn while you
earn is something many of our staff appreciate,
and the Massey University partnership is a fantastic
extension of what we can offer our people.”
Patrick Wilson
Managing Director, McDonald’s Restaurants New Zealand
TALENT
DEVELOPMENT
AND STAFF
RETENTION
05
8. BE AHEAD
OF THE FLOCK.
How do you enable your organisation to develop new processes,
innovative products, game-changing service or a compelling vision?
Leaders learn how to create a culture where staff apply
innovative thinking to solve business problems.
How can you ensure that your
organisation is a leader,
not a follower?
DEVELOP
OUTSTANDING
LEADERS
06
9. MASTER OF ADVANCED
LEADERSHIP PRACTICE
Develop well-rounded, visionary leaders who enable
others and drive positive change.
The only one of its kind in New Zealand, the Master of
Advanced Leadership Practice (MALP) emphasises application
and visible results, enabling your leaders to foster excellence
in themselves and bring about positive change in performance.
The MALP is underpinned by cutting-edge research, and closes
the gap between knowing and doing with an innovative,
collaborative and experiential approach.
This is a two-year programme designed for those in
full-time employment.
massey.ac.nz/leadership
EXECUTIVE MBA
Equip executives with the innovative and
entrepreneurial skillset required to
transform organisations.
Massey offers an internationally accredited Master of
Business Administration (MBA) programme across New
Zealand, delivered by experienced business academics.
This is a demanding and comprehensive programme at
world-class level.
The Massey Executive MBA provides a broad foundation so
that participants can apply the various business functions –
accounting, finance, management and marketing – to develop
business strategies.
> New Zealand’s longest-running MBA.
> For managers and executives with high-level business
knowledge and leadership skills.
> Flexible, weekend delivery over two years.
> Streams in Auckland, New Plymouth, Wellington
and Christchurch.
massey.ac.nz/mba
twitter.com/masseymba
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
“ Prior to this I would have labelled myself as a
good manager - now I know I am a much better
leader, with the potential to become excellent.”
Miriam Watts
Director of Clinical Services, Spire Edinburgh Hospitals
(A student of our programme director in the UK)
“ It was great to see tangible benefits to the
company as a direct result of doing my
Massey MBA.”
Mark Young
General Manager Finance and Corporate Resources, Toyota NZ
DEVELOP
OUTSTANDING
LEADERS
07
10. TARGET
THE
OPPORTUNITIES.
We’re surrounded by complex information – from customers,
operations and more. Mastering that data is the new business
challenge. The businesses that get it right, win.
They win loyalty from their customers and gain insights into their
business that set the foundation for sound strategy.
How can you identify the valuable
insights hidden behind the
numbers?
BUSINESS
INSIGHTS
08
11. MASTER OF ANALYTICS
(BUSINESS)
Transform big data into effective business intelligence.
Today’s technology means an enormous amount of
customer-related data is available to businesses.
While it may seem overwhelming, this data brings
with it great opportunities to get ahead of the crowd
by better understanding clients and tailoring your
offerings accordingly.
You will need skilled people who can transform data into
actionable information for your business. The Master of
Analytics (Business) will help you meet that need.
Programme
Students will learn about fundamental data analysis tools,
including data mining, statistics and econometrics, and
how these tools are best applied in a selected business
specialisation – marketing, finance or systems and operations
(as related to supply chain and logistics).
Outcomes
Graduates will have a thorough understanding of business
challenges. They will be able to identify problems and
opportunities in your organisation and to approach these
with the appropriate data and techniques. Importantly, they
will also be able to communicate these findings in a
compelling and insightful way.
Benefits to your organisation:
> smarter, more targeted marketing and communications
> maximise return on investment from marketing
> understand the full impact of marketing activity on sales
and customer retention
> effective distribution strategies
> optimised pricing
> smarter product development.
Flexible part-time or one year full-time study, with block
sessions at our Auckland campus.
massey.ac.nz/analytics
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
BUSINESS
INSIGHTS
09
12. STRATEGY
SUPPORT
MAKE SMART
MOVES.
Sound strategic foresight is vital to business success. Do you have
a system to scan the horizon, identify opportunities, set goals,
allocate resources and assign decision-making authority, across the
organisation? How can you stimulate, steer and sustain innovation?
What does the future look like for
your organisation?
10
13. STRATEGY PLANNING
FACILITATION AND ADVICE
Get an outside perspective on your strategy to gain
new, objective and informed insights.
Clear, coherent and integrated strategy provides a
strong foundation for any organisation. A strategic plan
that is clearly articulated and well implemented will go
a long way to improving business performance overall.
Facilitation and fresh insights
Massey’s specialists can provide high-level facilitation to your
board or senior leadership team strategy sessions, helping
sessions flow smoothly and stepping in to provide advice
or a fresh take on difficult issues.
Strategy workshops
Alternatively, we can develop tailored workshops and futures
planning sessions that will help your organisation formulate,
amend and implement strategy.
Sessions can be built around:
> reviewing current strategy, implementation and monitoring
> futures and foresight analysis and planning
> scenario development and evaluation
> vision, mission and strategic goals
> linking strategy to business plans
> engaging stakeholders
> board and management planning
> strategy realisation and reporting.
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
STRATEGY
SUPPORT
11
14. RESEARCH
AND
INNOVATION
USE OUR
BRIGHTSPARKS.
ACCESS:
> world-class expertise from across the university
> connections, advice and guidance
> innovative ideas to invigorate your organisation
> professional management of your project or proposal
> excellent facilities and resources.
How can you gain
actionable knowledge?
12
15. RESEARCH-BASED
SOLUTIONS TO YOUR
BUSINESS PROBLEMS
Massey’s world-class, multidisciplinary research
base creates innovative responses to the challenges
faced in today’s business environment.
Bring us your question, problem or proposal – with
our expertise in rigorous, applied business research,
product development, and bespoke projects, we are
able to create solutions that are relevant, practical
and married to your business objectives.
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
RESEARCH
AND
INNOVATION
AUCKLAND KNOWLEDGE
EXCHANGE HUB
Innovation, connections and business development for
public and private entities in the Auckland region.
Massey's Auckland Knowledge Exchange Hub works
across our colleges and campuses and connects to
other research centres here and internationally. It
can provide you strong and independent partner for
authoritative insights, forecasts and advice.
Organisations already working with the Hub include
KPMG, Southern Cross, HP, Auckland Council,
Farmlands, Toyota Financial Services, ATEED, Venture
Taranaki and more.
massey.ac.nz/akehub
A wide range of research areas
We offer a strong interdisciplinary base of expertise and
resources, in areas such as:
> science and technology
> entrepreneurship and
innovation
> M¯aori business and
leadership
> human resources
management
> international management
> finance
> marketing and public
relations
> social enterprise
> economic and community
development
> food innovation
> information technology
> health
> product design
> education
> agrifood business
> retail management.
Experience across the board
Massey has successfully partnered with large corporates and
global organisations, industry groups, small and medium-sized
enterprises, and start-up companies alike.
Student projects and research collaborations
With knowledge, skills, and fresh thinking, undergraduate and
postgraduate research students can provide a cost-effective
option for progressing your business activities.
They benefit from the experience and you will benefit from
competitively priced services under expert supervision.
“ Combining our resources with Massey has
enabled us to bring together business insights
and academic rigour to deliver more useful
thought leadership to our clients.”
Ben van Delden
Partner, KPMG
13
16. START-UP
DEVELOPMENT
START OUT
RIGHT.
When you are starting a new venture, you don't have to 'go it
alone' – the ecentre incubator provides a structured approach to
validating and developing business ideas to create successful
new companies.
How can your new business
initiative grow sustainably?
14
17. ECENTRE:
BUSINESS INCUBATOR
Help with starting or commercialising a new venture.
Whether you’re looking to foster entrepreneurship within your
current organisation, export to overseas markets, or start a
new business, the ecentre on Massey’s Auckland campus
can help.
Comprehensive support
The ecentre supports and develops professional entrepreneurs
to create successful and innovative businesses. It offers
clients specialist coaching, a supportive environment, flexible
facilities and engagement with networks and partners.
Services include:
> business development assistance, including business
strategy, business plans, governance, financial models,
pricing and strategies for growth
> coaching in entrepreneurship and starting a business,
including validating your business idea
> help with the commercialisation of your research
> access to Massey University expertise and research
> technical assistance and advice, including technology
assessment, feasibility studies, prototyping, engineering,
mathematical modelling, design, testing and consulting
> export market validation assistance, including entry into
Asian markets – specifically China, India and Singapore
– using in-country experts.
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
START-UP
DEVELOPMENT
“ Having access to experts and their skillsets, which
would otherwise have been unaffordable, was the
biggest benefit of working with the ecentre.”
Gareth Berry
CEO, Unleashed Software
A business incubator with a difference
Through the ecentre you will have access to advice from on-site
experts, a huge variety of subject matter experts within the
wider university and experienced external business mentors.
A successful track record
With a structured approach to validating and developing
business ideas, the ecentre has helped companies such as web
designers Zeald and market research specialists Perceptive to
flourish and thrive since 2001.
reception@ecentre.org.nz
ecentre.org.nz
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18. WHO HAVE WE WORKED WITH?
CLIENT
STORIES
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MCDONALD’S
Massey partnered with McDonald's, recognising the
company’s in-house education and allowing restaurant
managers and staff to cross credit some prior learning and
work towards a business degree.
This flexible solution to McDonald’s talent development
requirements means students can reduce their study time
considerably, which is of huge value to restaurant managers
who often run businesses with million-dollar turnovers, and to
staff who continue to work and earn while they study.
“Talent is a key focus for McDonald’s, and we’re delighted to
be able to offer the opportunity for higher education to our
restaurant managers,” says McDonald’s Restaurants New
Zealand managing director Patrick Wilson.
“The flexibility of being able to learn while you earn is
something many of our staff appreciate, and the Massey
University partnership is a fantastic extension of what
we can offer our people.”
QATAR AIRWAYS
A partnership with Qatar Airways has seen Qatari pilots,
engineers and managers enter a Massey MBA programme
with an emphasis on aviation.
Massey lecturers from both the MBA programme and the
School of Aviation travel to Doha to deliver the majority of
block courses. These face-to-face sessions are supported by
STREAM, Massey's online learning management system.
Qatar Airways chief executive Akbar al Baker says the Massey
MBA offering is about investing in local talent.
“We are not only sponsoring Qataris to work at Qatar Airways,
but we are also helping them build their career paths in the
aviation industry. This reflects our commitment to attract,
develop and, more importantly, retain our highly qualified
Qatari nationals.”
19. CLIENT
STORIES
ASB BANK
ASB Bank took advantage of Massey’s flexible delivery options to up-skill a group of
employees with a Graduate Diploma in Business Studies (Personal Financial Planning).
Each paper was taught to a cohort comprised of only ASB staff, with the contact
courses taught at ASB’s offices.
The qualification equips graduates to give sound advice on financial products, and
satisfies the education requirements for becoming a Certified Financial
Planner Professional.
MARK YOUNG
MASSEY MBA ALUMNI, GENERAL MANAGER FINANCE AND
CORPORATE RESOURCES, TOYOTA NZ
After a decade with Toyota and having worked his way up through the ranks of the
company, Mark Young decided to apply for a Massey Executive MBA so that he could
learn from an external perspective and add value by bringing fresh ideas back to the
team.
Mark believes that the programme has changed the way he thinks and how he reacts.
The business models and theories Mark learned about on the course inspired him to
make changes within Toyota.
“I had the confidence to apply these models to the way Toyota approached projects.
The results were dramatic and we do things quite differently now. It was great to see
tangible benefits to the company as a direct result of doing my MBA," says Mark.
LEE RETIMANA
MASSEY MBA ALUMNI, FOUNDER AND CHIEF MARKETER, MURITAI MARKETING
Lee says the connections she made through studying at Massey have opened the
doors to a range of new opportunities that were unimaginable to her before, and the
MBA itself has been invaluable when dealing with new clients.
“It’s my credentials,” she says. “When people see those letters they accept that I
know what I am talking about. Having that MBA has been a positive thing in every
way. It tells people that I not only come with experience gained through doing, but I
also have knowledge that has come through learning at a highly academic level.”
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20. CLIENT
STORIES
KPMG
Massey's Auckland Knowledge Exchange Hub is in its fourth year of a partnership with KPMG that sees our experts
help develop the professional services firm’s annual publication, the Financial Institutions Performance Survey Review
(FIPS).
The review is based on the performance data of New Zealand’s registered banks, major finance companies and
savings institutions. Massey staff and postgraduate students collect and analyse this data, mainly from publicly
available annual reports, before drafting a detailed forecasting report.
“Combining our resources with Massey has enabled us to bring together business insights and academic rigour
to deliver more useful thought leadership to our clients,” says KPMG partner Ben van Delden.
FARMLANDS
Farmlands established their partnership with Massey through the Auckland Knowledge Exchange Hub in 2014
because Massey’s knowledge and capability in food and process technology and scientific and market research
enabled it to deliver key business tools for the co-operative.
Massey’s expertise in economic forecasting will further assist Farmlands in developing a better understanding of the
wider market and providing targeted products and services to its shareholders.
Farmlands commented, “Our mission is to improve the profitability of our shareholders through the provision of rural
supplies and services and we see our partnership with Massey providing us with greater insight and additional
tools to further facilitate that undertaking to our shareholders.”
The success of this partnership has seen recent graduates from Massey joining the Farmlands team.
NZX
Massey University agriculture and business experts were contracted by NZX Agri, the agri information division of
stock exchange operator NZX, to create two online tools that allow the dairy industry to better translate global dairy
prices and forecast milk production trends. The project received funding support from Callaghan Innovation.
The Milk Production Predictor gives global dairy market participants clearer insight into future levels of New Zealand
milk production. The groundbreaking tool uses advanced modelling to predict New Zealand milk production three
months ahead.
The Farmgate Milk Price calculator is designed to give farmers a better understanding of the relationship between
Global Dairy Trade auction prices and their farm-gate milk price. The free-to-access calculator means there is no more
waiting to understand how the latest auction price affects New Zealand Fonterra Cooperative farmers. Users can
toggle between seasonal and snapshot calculators to build a better view on what to expect.
Both tools are hosted on NZX Agri's agrihq.co.nz website.
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21. CLIENT
STORIES
UNLEASHED SOFTWARE
Unleashed is a feature rich, yet simple to use, inventory management system and multi-channel sales tool. It helps
businesses manage suppliers, purchases, shipments, consignment stock, locations, warehouses and production.
The initial idea for the software was progressed at Massey’s business incubator, ecentre, through market validation
and creation of a business model. To gain credibility, it was initially launched into the SME market. The ecentre also
assisted with marketing and social media advice, enabling customer engagement and feedback.
Unleashed then sought to expand the business to become the first choice for inventory management. The ecentre
provided advice around debt and equity structures and helped with various fundraising rounds and to set up
shareholder agreements and a Board of Directors.
Gareth Berry, CEO of Unleashed Software says, “Being able to seed an idea, and having a collective around it to
nurture it, allowed us to develop the idea very quickly. It was great being in an environment with like-minded
people where you are able to share ideas in a non-threatening way, but still create your own space and culture.“
Unleashed Software has now been implemented in over 80 countries and in 2012 the company was named
Xero Partner of the Year in New Zealand and Australia.
ÄKINA FOUNDATION
Massey’s Social Innovation and Entrepreneurship Research Centre (SIERC) is a dedicated hub for the advancement
of entrepreneurship and innovation that encompasses both economic and social value creation.
SIERC is providing impact assessments for charitable trust the Akina Foundation on their Launchpad accelerator
programme, which is assisting new social enterprises to get off the ground.
Alex Hannant, Chief Executive of the Akina Foundation says, “Massey brings insight, research capability and
credibility to this critical work. And most importantly, real data so we know where to improve our practice
going forward.”
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22. ABOUT MASSEY BUSINESS SCHOOL
Massey Business School is one of New Zealand’s leading and largest business schools.
We are committed to research and teaching that connects to enterprise and enables leadership.
We offer a wide range of undergraduate, postgraduate and executive qualifications, including New Zealand’s
longest running MBA course, on our campuses in Auckland, Manawatu and Wellington. We also have
an extensive range of distance learning offerings.
Massey Business School has five key areas of specialisation:
> Economics and Finance
> Management (including human resource and international management)
> Accountancy
> Communication, Journalism and Marketing
> Aviation.
The School has more than 300 staff and is internationally accredited by the AACSB, which benchmarks it as
among the top five per cent of business schools globally.
Chartered Accountants Australia and New Zealand is a trading name for the Institute of Chartered Accountants in Australia (ABN 50 084 642 571)
and the New Zealand Institute of Chartered Accountants - see charteredaccountantsanz.com for further information.
ABOUT US
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23.
24. CONNECT WITH US
MASSEY BUSINESS SOLUTIONS
T 0800 505 825
E askbusiness@massey.ac.nz
W massey.ac.nz/business