enterprenurship

3. LECTURER
NORHAYATI BINTI PALIL
ADDRESS:
JKA
CONTACT:
014-6995728

4. TOPIC COVERED
• INTRODUCTION OF ENTREPRENUERSHIP
• ENTREPRENEURIAL IDEAS AND OPPORTUNITIES
• BUSSINESS OWNERSHIP
• BASIC OF BUSSINESS MANAGEMENT
• OVERVIEW OF MARKETING
• BASIC ACCOUNTING
• ENTREPRENEURIAL SOURCE OF CAPITAL AND SUPPORT SYSTEM
• BUSINESS PLAN

5.  SYNOPSYS :
ENTREPRENEURSHIP FOCUSES THE PRINCIPLES AND CONCEPT OF
ENTREPRENEURSHIP.
THIS COURSES CONCENTRATES ON THE SYSTEMATIC METHODS OF
GETTING BUSINESS IDEAS.
THIS ALSO TO PREPARING STUDENTS ON WAYS TO CONDUCT AND
CONTROL THE BUSINESS INCLUDING FUNDAMENTAL OF
MANAGEMENT, MARKETING AND FINANCING. IT ALSO EMPHASIZES
ON THE PREPARATION OF BUSINESS PLAN, THUS DEVELOPING
THEIR ENTREPRENEURIAL SKILLS.

6. CURRENT ISSUE AMONG GRADUATES
• CAREER OPPORTUNITIES
• OUTSOURCES
• LANGUAGES
• UNSUITABLE JOB
• EMPLOYER VS EDUCATION

7. WHO IS THE ENTREPRENEUR ?
.

8. ENTREPRENEUR
• ENTREPRENEURS ARE PEOPLE THAT NOTICEOPPORTUNITIES AND TAKE THE INITIATIVE TO MOBILIZE
RESOURCES TO MAKE NEW GOODS AND SERVICES.
• INDIVIDUAL THAT PRODUCE PRODUCT/SERVICES THROUGH HIS/HER CREATIVITY FOR PURPOSE
SATISFYING CUSTOMER NEEDS AND MAKE PROFIT

9. ENTREPRENUERSHIP
• ENTREPRENEURSHIP IS THE PROCESS OF SEEKING BUSINESS OPPORTUNITIES UNDER CONDITION OF RISK
• THE PROCESS :
• CREATING SOMETHING NEW FOR VALUE ASSUMING FINANCIAL ASSUMING POTENTIAL RISK
• RESULT:
• CUSTOMER SATISFACTION/FULFILL NEEDS
• PERSONAL SATISFACTION
• PROFIT

10. CHARACTERISTIC OF ENTREPRENEURSHIP
• ABILITY, CAPABILITY AND TENDENCY TO PERFORM THE FOLLOWING ACTIVITIES:
1. IDENTIFY BUSINESS OPPORTUNITY
2. MANAGE BUSINESS THAT CAN GIVE PROFIT
3. OBTAIN SUCCESS BY FULFILLING CUSTOMER NEEDS
4. TAKE CALCULATED RISK

11. BUSINESSMAN
• PERSON WHO INVOLVE IN ACTIVITIES OF BUYING AND SELLING COMMODITIES, PRODUCTS, OR SERVICES
TO MAKE PROFIT.

12. SMALL BUSINESSMAN VS ENTREPRENEUR
•TIME
SMALL BUSINESS ENTREPRENUER
LIMITED TIME
SPENDING TIME FOR BUYING AND SELLING
PRODUCT
UNLIMITED TIME
SPENDING TIME TO CREATE NEW PRODUCT,
SELLING PROCESS AND HOW TO MAKE
PROFIT

13. SMALL BUSINESSMAN VS ENTREPRENEUR
•NATURE OF JOB SMALL BUSINESS ENTREPRENUER
FACE COMPETITION AS ORDINARY
CHALLENGES
THE COMPETATIVE MARKET ARE CHALLENGES
– NEEDS TO BE IN ORDER TO SURVIVE IN
INDUSTRY

14. SMALL BUSINESSMAN VS ENTREPRENEUR
•DECISION MAKING SMALL BUSINESS ENTREPRENUER
FOLLOW THE DECISION MADE BY OTHERS
AND INVEST ONLY IN A TESTED AND PROVEN
MARKET
MAKE THEIR OWN DECISION AND INVESTED
AT MARKET WHICH HAS NOT BEEN TESTED
BEFORE

15. SMALL BUSINESSMAN VS ENTREPRENEUR
•EFFORT AND
COMMITMENT
SMALL BUSINESS ENTREPRENUER
NOT ATTRACTED TO CHANGE AND
TECHNOLOGICAL BREAKTHROUGH THE
PRODUCT
ALWAYS UPDATED WITH CURRENT AND
FUTURE TECHNOLOGIES TO INCREASE
CREATIVITY AND PRODUCTIVITY OF
PRODUCT/SERVICES

16. 4 QUADRANT OF CASH FLOW

20. ROLES & SOCIAL RESPONSIBILITIES OF
ENTREPRENEUR
• CUSTOMERS
• SELL QUALITY PRODUCT AT EXPECTABLE PRICE
• SET GUIDELINES FOR PRODUCT QUALITY AND CUSTOMER RELATIONS.
• MONITOR COMPLAINTS FROM CUSTOMERS
• SOCIETY/COMMUNITY
• PRODUCE, CREATE AND IMPROVE PRODUCTS –VARIETY PRODUCT
• CREATE MORE JOB OPPORTUNITIES
• IMPROVE THE LIFESTYLE OF THE SOCIETY

21. • SUPPLIERS
• NURTURE GOOD RELATIONSHIP WITH SUPPLIERS- BE FAIR TO THE SUPPLIER
• PAY ANY DUES TO SUPPLIERS AT THE AGREED STIPULATED TIME.
• SHARE OPINIONS AND EXPERIENCES TO CREATE NEW IDEA
• STAFF
• ALWAYS TAKE CARE OF THE STAFF WELFARE
• REWARD STAFF WITH BONUSES, ALLOWANCES AND OTHER PERKS
• DO NOT RESTRAIN AND ALWAYS PROVIDE GUIDANCE TO STAFF.
• COMPETITORS
• PRACTICE HEALTHY COMPETITION WITH COMPETITORS
• WORK TOGETHER TO PRODUCE AND CREATE PRODUCTS THAT CAN GIVE MOST BENEFITS
• NATION
• IMPROVE SOCIO-ECONOMICAL ASPECTS AND INCREASE NATIONAL INCOME
.

22. ENTREPRENEUR CHARACTERISTIC
ENT
1. Personal Initiative
-alert
-proactive
Act immediately on available
opportunities
2.Seize opportunity
-ready to identify theopportunities
continuously
-maximize thinking capacity
-find solution for community’s
problem
-modify/adopt/design the existing
product
3.Endurance
(daya tahan)
-Strong to face problem
- Never give up
-great strength
4.Information Seeker
-Do some research:
1. Customer Feedback
2. Market Feedback
3.How to enhance product
5. High work quality
-make comparison with
competitor
Make sure product is always
better
-produce high quality product

23. ENTREPRENEUR CHARACTERISTIC
ENT
6.Commitment towards Work Agreement
-devote total commitment
-willing to sacrifice personal interest
-take full responsibilityto completing
tasks 7.Efficiency
- Produce quality product with
lower price and short time
- Can decrease wastage and cost of
production
8. Systematic Planning
-sensitives to any change
-short term plan – market change
-has target/goal
9. Creative Problem Solving
-searching for smart steps to solve
problem
-thinking innovative new idea
10.Self Confident
-believe in skill and capability
Stand firm and high self esteem
-read a lot and gather experience
to enhance skill

24. ENTREPRENEUR CHARACTERISTIC
ENT
11. Assertion (tegas)
-Brave to give opinion/respect people
opinion
Brave to take action
Brave to defense their product
12. Persuasion (memujuk)
-persuade customer to buy
product
-persuade staff, financial
institution and supplier
13. Power and authority
-must know how to influence
others
-eg: Customer to by product

26. ECONOMIC THEORY
• •ENTREPRENEURSHIP AND ECONOMIC GROWTH TAKE PLACE WHEN THE ECONOMIC CONDITIONS ARE
FAVOURABLE
• •ECONOMIC INCENTIVES ARE THE MAIN MOTIVATORS FOR ENTREPRENEURIALACTIVITIES
• •ECONOMIC INCENTIVES INCLUDE TAXATION POLICY, INDUSTRIAL POLICY,SOURCES OF FINANCE AND
RAW MATERIAL, INFRASTRUCTURE AVAILABILITY, INVESTMENT AND MARKETING OPPORTUNITIES,
ACCESS TO INFORMATION ABOUT MARKET CONDITIONS, TECHNOLOGY ETC

27. SOCIOLOGICAL THEORY
• •ENTREPRENEURSHIP IS LIKELY TO GET A BOOST IN A PARTICULAR SOCIAL CULTURE
• •SOCIETY’S VALUES, RELIGIOUS BELIEFS, CUSTOMS, TABOOS INFLUENCETHE BEHAVIOUR OF
INDIVIDUALS IN A SOCIETY
• •THE ENTREPRENEUR IS A ROLE PERFORMER ACCORDING TO THE ROLE EXPECTATIONS BY THE SOCIETY

28. PSYCHOLOGICAL THEORY
• •ENTREPRENEURSHIP GETS A BOOST WHEN SOCIETY HAS SUFFICIENT SUPPLY OF INDIVIDUALS WITH
NECESSARY PSYCHOLOGICAL CHARACTERISTICS
• •THE PSYCHOLOGICAL CHARACTERISTICS INCLUDE NEED FOR HIGH ACHIEVEMENT, A VISION OR
FORESIGHT, ABILITY TO FACE OPPOSITION
• •THESE CHARACTERISTICS ARE FORMED DURING THE INDIVIDUAL’SUP BRINGING WHICH STRESS ON
STANDARDS OF EXCELLENCE, SELF RELIANCE ANDLOWFATHER DOMINANCE