Gavin Roden has over 15 years of experience in sales and management roles. He is currently a New Home Consultant for Adenbrook Homes, where he is responsible for the success and growth of the brand in Brisbane. Previously, he was a multiple franchisee for Chipmunks Playland & Cafe, establishing 3 locations in Queensland and managing 2 sites. Prior to that, he held sales management roles at Sensis, achieving numerous performance awards and consistently exceeding sales targets over 6 years.

1. RESUME
CONTACT DETAILS
Name: Gavin Roden
Address: 70 Beerlarong Street, Morningside, 4170.
Home Phone: (07) 3452 80 10
Work Phone: (07) 3341 76 17
Mobile: 0409377458
E-mail Address: gavin.roden@hotmail.com

2. EMPLOYMENT HISTORY
Company: Adenbrook Homes
www.adenbrookhomes.com.au
Start Date: 1st
April 2014 End Date: Current
Position/Title: New Home Consultant
Responsibilities:
 As a new Franchise, I am responsible for the success and growth of the brand
for the Region of Brisbane.
 The opening of a new Display Home, and promotion of the site as a market
leader in design and innovation.
 Achieve monthly sales targets to keep my construction team balanced
between exhaustion and unrivalled quality.
 Ensure New Home sales achieve effective Margins per sale, to ensure overall
ROI is achieved.
 Be completely autonomous, with the ability to problem solve, and deliver
solutions with minimal assistance.
 Be self-motivated, and be able to drive towards desired outcomes
 Highly effective communications skills, with a comprehensive ability to discuss
and understand all of the steps in New Home Construction.
 Understanding of all relevant local legislation and guidelines for New Home
Construction.
 An ability to engage with customers throughout all levels of business and
develop long term relationships.
 Effective Time Management
 Short and Long Term Rapport building to ensure continuous growth.
Achievements:
1. A start up Franchise that has seen the construction of two Display Homes, and
consistent monthly growth, that has delivered the need for 4 additional
support staff to facilitate positive growth outcomes.
2. Strategic and controlled growth that is geared to deliver 50 constructed
homes for the 2015 financial year.

3. EMPLOYMENT HISTORY
Company: Chipmunks Playland & Cafe
www.chipmunksplayland.com
Start Date: 22nd
November 2009 End Date: Dec 1st
2014
Position/Title: Multiple Franchisee Queensland
Responsibilities:
 The shared development of a ‘new’ model of Chipmunks Playland & Cafe to be
launched into Australia.
 Location and negotiation of all site leases with Landlords and councils.
 Design and build each location working within the frame work of available
sites, to create a Playland and Cafe to cater for 250 to 350 people.
 The management of 3l located sites, from the architectural plans; equipment
ordering; installation of equipment and cafe & bistro; to opening and
advertising.
 Maintenance of a large Casual workforce of between 25 to 40 employees, over
2 sites depending on customer flow, during different times of the year.
 The creation of documentation and presentations suited to the Australian
market, and presenting this to; Commercial Real Estate Agents; Commercial
Developers; Franchise Brokers; and Landlords,
 Operate and Manage two large traffic, high volume businesses, with very busy
cafes. 114,000 people through both entrances in the first year of operation.
 Ongoing management of supplier relationships.
 Developing the most effective supply chain models that reduce the ongoing
cost per site.
 ROII
 Effective Time Management
 Ability to self-motivate, and deliver improved outcomes across multiple
channels.
Achievements:
3. The successful location of 3 Chipmunk Playland & Cafes within Queensland,
and the ownership/Management of 2 of those sites.
4. Plan; build; operate; own, 2 medium size businesses on the North and South
of Brisbane.
5. The creation of a new model family entertainment venue that will be second
to none globally.
6. A successful crash course in the building of a Franchise model for Australia
from beginning to end.
7. The building of a large network of business contacts from NZ, Indonesia,
China, and Australia.

4. Company: SENSIS Pty Ltd
Start Date: 19th
March 2007 End Date: 21st
Nov 2009
Position/Title: State Key Accounts Director - QLD
Responsibilities: Revenue Growth
 Achieve or exceed 100% of Sales Targets, over product range.
- Plan and initiate competitions to drive results in required areas.
- In association with SSD develop contingency plans to ensure critical time lines and
results are achieved.
- Contribute to cross sell / solution sell / product penetration results across the sales team
and implement strategies to increase growth
- Have clear targets and goals around all strategic products and clear milestones in place.
Responsibilities: Financial Performance
 Ensure revenue targets are met across all products & all canvasses
- Maintain an accurate forecast (10% variance) to ensure effective tracking
- Coach & Develop consultants to manage performance variances to contain commission.
- Plan workflow to eliminate Assist workloads
- Increase of direct debit by 10% to existing customer base
 Responsibilities: Leadership
 - Communicate and ensure a good understanding exists within Sales teams around
Sensis, our Advertising strategic direction and the relationship to their role
- Manage consistent performance across Sales team and ensure Values and Behaviours
are in aligned to Sensis requirements.
- Ensure appropriate succession planning is in place within relevant area for key roles.
- Create an environment of coaching & development
- Conduct skills audit with Sales team and organise training and development programs in
line with individual requirements.
- Act as an advocate for Sensis & the customer at all times including executing change
- Promote motivational and fun environment.
 Responsibilities: People Management
 - Assist in the execution of the Sales People Strategy
- Set Challenging goals for self and team to achieve business objectives
- Complete all sales PDPs (Performance Development Plans) and implement
Development plans tailored to individual needs. Use delegation as a tool to developing
specific skills.
- Implement local recognition processes for sales team.
- Conduct fortnightly one on ones with consultants to determine development progress
and provide opportunities for additional learning and support both internal and external.
- Manage succession planning within channel through consistent use of the talent matrix
- Ensure appropriate communication forums happen within channel (weekly team
meetings, one on ones etc)
- Accountable for EOS (Employee Opinion Survey) action plan development & execution
for relevant area
 Responsibilities: Customer Satisfaction
 - Ensure customer satisfaction target is achieved
- Ensure the delivery of quality services and solutions to promote the complete
satisfaction of customer needs and expectations
- Deliver monthly Customer Sat findings to region in positive form and promote
recognition of outstanding behaviour monthly
- Implement formal recognition of excellent behaviour and results at both individual and
team level.
- Manage canvass, workforce and support resource requirements in a manner to facilitate
optimum customer service level.

5.  Responsibilities: Operating Effectiveness
 - Develop and rigorously adhere to Canvass and Contingency Plans
- Coach and develop Sales team to create and drive time line canvass management.
- Form positive relationships with other departments that impact on workflow and
encourage advocacy across all areas.
- Strong activity management to be at a level where it’s being effectively managed.
- Utilising and managing all necessary tools to minimise behavioural challenges around
work flow, bank management around losses etc,
- Strong canvass management
- Supporting back of house management through their resource model
 Responsibilities: Occupational Health,Safety and Environment
 Performance:
- Complete iKnow Compliance training & ensure all line managers attend training
according to the Safety Training Matrix.
- Ensure employees are represented by elected and trained HSE Representatives
- Review all Incident Reports and initiate corrective actions as required in BU
Plans:
- Ensure a HSE plan is completed for the Business Unit
- Review monthly site Safety Committee minutes and initiate actions where appropriate
Measurement:
- Review monthly HSE measures and initiate actions where appropriate
Achievements:
8. Winner of the Sensis incentive trip for top performers July 2007- July 2008
(Paris).
9. Finished 105.80% on $35,126,126.00 of responsible revenue for July 2007 – July
2008, across all products.
10. Consistently achieve the highest Products Sales in the company by a team.

6. Company: SENSIS Pty Ltd
Start Date: 1st
October 2001 End Date: 19th
March 2007
Position/Title: Sales Manager
Responsibilities:
 To ensure a continual increase in customer satisfaction through the quality of
my work and that of my team.
 To develop short and long term strategies to improve procedures: consultant
skills, and the customer experience.
 To work closely with the sales/management team on a daily basis to fully
develop their skills
 Drive to exceed company objectives in revenue, new products, and customer
satisfaction.
 .Lead by example, and be a beacon for values and behaviours.
 Be a change management advocate.
 Manage the performance of my team by developing individual plans, amongst
a solid vision.
 Be an O.H & S advocate.
 Coach both myself and my team to improve and stretch our capabilities and
expectations.
 Use and understand the tools and motivations that guide and improve
customer satisfaction – as the true measure of our success.
 Never stop learning.
 Drive consistent activity and expectations from all c onsultants, to own a high
level of values and behaviours, in line with company and society expectations.
 Be part of a dynamic leadership team governed by a philosophy of shared
targets, experiences, and knowledge, to support and grow a shared vision.
 Build customer relationships
 Have fun.
Achievements:
11. 5 time winner of the Sensis incentive trip for top 2% of performers.
12. Rookie of the year.
13. C.E.O winner for Management 2004-2005. Number 1 Nationally.
14. Consistently achieve company targets.
15. Develop numerous team members to achieve and exceed their personal bests.

7. Company: Pacific Access
Start Date: 1st
June 1998 End Date: 1st
October 2001
Position/Title: Advertising Consultant – Premise (Sales)
Responsibilities:
 Sales Results
 Customer Satisfaction
 Self-manage work flow to book close
 Strategy and tactics of distributive bargaining and integrative negotiation.
 Consistently display a high standard of business ethics.
 Help build strong and united teams through active partic ipation.
 Maintain a high level of systems knowledge.
 Personal and professional development.
 Achieve 100% to sales objective (or exceed).
 Achieve quality and accuracy standards.
 Maintain an exemplary customer service record.
 Build customer relationships.
 Provide a competent and professional advisory service to customers in the
direction and administration of their advertising requirements.
 Maintain customer confidentiality.
 Achieve a level of sales consistent with company targets and quotas, call rates
and revenue flow
.
Achievements:
1. Consistently amongst the top few performers in achieving company
targets.
2. Rookie of the year 1998-1999.
3. 2 time Sensis incentive trip winner as a consultant, before becoming a
sales manager.

8. Company: Buspak Promotions Pty Ltd
Start Date: Jan 1996 End Date: Jan 1998
Position/Title: Promotions Supervisor
Responsibilities:
 Coordinate promotions
 Establish detailed plans for promotions activities at all event locations
 Liaise with marketing managers of the company seeking product promotions
 Strategize with management at the locations/venues of promotion events.
 Create locations for promotions appropriate to the product being promoted
 Interview and hire/fire promotion staff
 Write detailed reports on each promotion
 Manage 25 casual staff
 Have excellent communication and interpersonal skills
 Create and empower team culture
 Work within a budget
 Take full responsibility for performance and outcomes
 Come up with creative solutions to problems
 Brief management and clients
 Train new promotions staff.
 Make each event look effortless and fun
Achievements:
1. The many roles of this position helped to incorporate the theoretical elements
of my degree into real life circumstances. This job helped foster a high level of
organisational skills, patience, negotiation, and interpersonal skills. A very
rewarding and satisfying experience.

9. World Travel – 3 Years
- 23 Countries
Start Date 1991 End Date 1994
Included due to the importance of international business in a global economy,
and the familiarity with cultural differences, customs, and processes that create
and sustain business links.
Responsibilities;
1. Self-confidence
2. Independent judgement
3. Problem solving
4. Interpersonal skills
5. Understand Cultural differences.
Company: Ray White Real Estate
Start Date: Jan 1989 End Date: April 1991
Position/Title: Land and Residential Sales
Property Development Marketing and Sales
Responsibilities:
 Work as part of a successful team
 Ability to set and achieve personal goals
 Create advertisements
 Assist in the creation, marketing, and sales of office generated property
developments
 Liaise with legal and council representatives
 Client liaison and customer satisfaction
 Achieve sales targets that ensured our position as the dominant firm in the
area
 Selling residential, developed land, and commercial properties.
 Auctions
 Be responsible for my own prosperity
Achievements:
1 Top consultant for number of contracts sold in a calendar year, 2 years
running
2 The involvement from beginning to end in 3 land subdivisions, that
gradually transform paddocks into residential estates, helped to develop a
hands on understanding of many technical and commercial requirements

10. EDUCATION/QUALIFICATIONS
Institution: Griffith University
Qualification: Bachelor of Commerce
Completed: 1997
Institution: Griffith University
Qualification: Bachelor of Arts – Partially Completed
Completed:
Institution:
Qualification:
Completed:
Institution:
Qualification:
Completed:
Institution:
Qualification:
Completed:
Institution:
Qualification:
Completed:
1986-1988
The Ken Blanchard Training Companies
Situational Leadership I & II – Sales Leader
Behaviour Analysis
2007
QLD Government Training
Certificate in Leadership Management
2003-2004
Ray White Training
Certificate; Essential Selling and Marketing Skills
1989
St Laurence’s College
Senior Certificate
1985

11. SKILL SUMMARY
Computer: Excel
PowerPoint
Word
Outlook
Siebel
Internet
Intranet
Post (Contract Keying & Storage of all activity)
OLSM (Sales Tracking)
Cisco Systems (Router)
ICAT
FLOW
2X Client
Framework