The document provides guidance on how to create, execute, and sell lead generation campaigns. It begins with introductions of the speakers and an overview of the webinar agenda. The webinar then covers frameworks for building "hard ask" lead generation campaigns, including designing offers and incentives, creating landing pages and email autoresponders, setting up lead alerts, promoting the campaigns, and tracking results. It also provides recommendations for pricing lead generation services as a monthly retainer with the goal of expanding client relationships and scaling the business.
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Instant Lead Generation Using Google Ads in 2022 (Case Study by SysTab)SysTab
During our journey of 14 years, we have worked with many clients from different industry verticals.
Today, we can share a case study that shows how we have generate 300% more leads for a home appliance repairing company in Kolkata (Cyborg Services) using Google Search Ads.
A complete guide. Consult for a free strategy consultation
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Instant Lead Generation Using Google Ads in 2022 (Case Study by SysTab)SysTab
During our journey of 14 years, we have worked with many clients from different industry verticals.
Today, we can share a case study that shows how we have generate 300% more leads for a home appliance repairing company in Kolkata (Cyborg Services) using Google Search Ads.
A complete guide. Consult for a free strategy consultation
Transforming the Marketing Services IndustryHubSpot
How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
On this live training, we'll be unpacking "Your 2022 Internet Marketing Plan" and what you need to do to MAXIMIZE your lead flow via the internet in your business going into the New Year.
If your company needs to submit a Inbound Marketing Strategies Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Na1TcE
If your company needs to submit a Increase Online Visibility Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2APXV6j
Digital Agency Coaching - 9 Steps to 7 Figures Agency Coaching GuidebookLee Goff
A simple guidebook to help digital agency owners navigate the hardships associated with running a digital marketing agency.
The 9 steps deal with the different aspects associated with growing a digital marketing agency. Having these elements in place will ensure that you become a hands-off agency owner.
When I was running my digital agency, everything was tethered to me. It took me years and a lot of bumps in the road before I learned the importance of these 9 steps. Learn from my mistakes and finally get the freedom you want to spend time with your friends and family.
It’s not going to be easy, but I can guarantee you that it will be worth it. Focus on these 9 steps for your digital marketing agency and you will be breaking through that glass ceiling in no time!
Visit https://www.digitalbusinessarchitects.com for more free resources.
Hiring a Digital Agency Coach can change everything, let us know if we can serve your digital agency in any way.
Nothing but the best,
Lee Goff
Conscious Creatives Impact Communcations Pitch DeckMark Roberts
Are you looking to drive new business while maintaining high ethical standards? Conscious Creatives is an Impact Communications agency specialising in revenue driving marketing celebrating your companies positive social and environmental impact.
The Secret Sauce of High-Performance Recruitment MarketingGlassdoor
Talent acquisition has often drawn on elements of marketing and sales in the past. Today, recruitment marketing has become a more formalized process, and the most effective hiring organizations leverage advanced marketing practices to create highly effective strategies that go well beyond simply broadcasting open jobs. But not all recruitment marketing strategies are created equal.
Glassdoor, one of the leaders in employer brand management, has partnered with Brandon Hall Group to present “The Secret Sauce of High-Performance Recruitment Marketing.” Join Brandon Hall Group Talent Acquisition Analyst, Kyle Lagunas; 1-800-Contacts’ VP of Human Resources and Administration, Rod Lacey; and Glassdoor's Director of Product Marketing, Alison Hadden as they present exclusive insights into:
--How to bake engagement, cohesion, authenticity, agility and measurement into your recruitment strategy
--How to leverage SEM, social media marketing, employer brand management, candidate relationship management and content marketing to attract the best candidates
--How 1-800 Contacts promotes its employer brand and effectively attracts top talent
www.navneetvishwas.com is a website which help you to know details about digital marketing tools and techniques. Apart from that you can also learn seo, digital marketing, Affiliate Marketing, On Page Optimization, Off Page Optimization, Social Media Marketing, Online Reputation Management, E Commerce, Web Site Designing and Development, Final Year Project Support any many more things.
Using SEO to Grow Your Small Business | MACH DigitalMark Wilson
SEO is not black magic or a secret science, but there are some important things you should know about SEO: how it looks in 2018, how it can benefit your business and if it's actually the best solution for you.
This workshop should help you by:
1. Improving your knowledge to be more confident about SEO for your business
2. Equipping you with practical advice and action steps to do some of it yourself
3. Explaining what to look out for when working with a digital agency and how to get the most out of the relationship
Topics Covered:
1. Before You Start with SEO…
2. SEO: What You Need to Know
- YOUR WEBSITE
- LOCAL SEO
- THE IMPORTANCE OF ‘SHARE OF SERP’ [WORKSHOP]
- INBOUND AND CONTENT MARKETING
- THE ‘OTHER STUFF’
3. Choosing an SEO Partner / Agency
Learn more at http://www.machdigital.com.au/digital-marketing-blog
Getting More Bang for your Buck in PPC AdvertisingLaura Hampton
Lauren Capon, Senior PPC Executive at Impression, talked our audience through the huge opportunity, and many nuances, of paid advertising online. In a digital landscape where 'pay to play' seems ever more prevalent, the range of ways to broaden your reach through intelligent paid marketing is growing.
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
Transforming the Marketing Services IndustryHubSpot
How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
On this live training, we'll be unpacking "Your 2022 Internet Marketing Plan" and what you need to do to MAXIMIZE your lead flow via the internet in your business going into the New Year.
If your company needs to submit a Inbound Marketing Strategies Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Na1TcE
If your company needs to submit a Increase Online Visibility Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2APXV6j
Digital Agency Coaching - 9 Steps to 7 Figures Agency Coaching GuidebookLee Goff
A simple guidebook to help digital agency owners navigate the hardships associated with running a digital marketing agency.
The 9 steps deal with the different aspects associated with growing a digital marketing agency. Having these elements in place will ensure that you become a hands-off agency owner.
When I was running my digital agency, everything was tethered to me. It took me years and a lot of bumps in the road before I learned the importance of these 9 steps. Learn from my mistakes and finally get the freedom you want to spend time with your friends and family.
It’s not going to be easy, but I can guarantee you that it will be worth it. Focus on these 9 steps for your digital marketing agency and you will be breaking through that glass ceiling in no time!
Visit https://www.digitalbusinessarchitects.com for more free resources.
Hiring a Digital Agency Coach can change everything, let us know if we can serve your digital agency in any way.
Nothing but the best,
Lee Goff
Conscious Creatives Impact Communcations Pitch DeckMark Roberts
Are you looking to drive new business while maintaining high ethical standards? Conscious Creatives is an Impact Communications agency specialising in revenue driving marketing celebrating your companies positive social and environmental impact.
The Secret Sauce of High-Performance Recruitment MarketingGlassdoor
Talent acquisition has often drawn on elements of marketing and sales in the past. Today, recruitment marketing has become a more formalized process, and the most effective hiring organizations leverage advanced marketing practices to create highly effective strategies that go well beyond simply broadcasting open jobs. But not all recruitment marketing strategies are created equal.
Glassdoor, one of the leaders in employer brand management, has partnered with Brandon Hall Group to present “The Secret Sauce of High-Performance Recruitment Marketing.” Join Brandon Hall Group Talent Acquisition Analyst, Kyle Lagunas; 1-800-Contacts’ VP of Human Resources and Administration, Rod Lacey; and Glassdoor's Director of Product Marketing, Alison Hadden as they present exclusive insights into:
--How to bake engagement, cohesion, authenticity, agility and measurement into your recruitment strategy
--How to leverage SEM, social media marketing, employer brand management, candidate relationship management and content marketing to attract the best candidates
--How 1-800 Contacts promotes its employer brand and effectively attracts top talent
www.navneetvishwas.com is a website which help you to know details about digital marketing tools and techniques. Apart from that you can also learn seo, digital marketing, Affiliate Marketing, On Page Optimization, Off Page Optimization, Social Media Marketing, Online Reputation Management, E Commerce, Web Site Designing and Development, Final Year Project Support any many more things.
Using SEO to Grow Your Small Business | MACH DigitalMark Wilson
SEO is not black magic or a secret science, but there are some important things you should know about SEO: how it looks in 2018, how it can benefit your business and if it's actually the best solution for you.
This workshop should help you by:
1. Improving your knowledge to be more confident about SEO for your business
2. Equipping you with practical advice and action steps to do some of it yourself
3. Explaining what to look out for when working with a digital agency and how to get the most out of the relationship
Topics Covered:
1. Before You Start with SEO…
2. SEO: What You Need to Know
- YOUR WEBSITE
- LOCAL SEO
- THE IMPORTANCE OF ‘SHARE OF SERP’ [WORKSHOP]
- INBOUND AND CONTENT MARKETING
- THE ‘OTHER STUFF’
3. Choosing an SEO Partner / Agency
Learn more at http://www.machdigital.com.au/digital-marketing-blog
Getting More Bang for your Buck in PPC AdvertisingLaura Hampton
Lauren Capon, Senior PPC Executive at Impression, talked our audience through the huge opportunity, and many nuances, of paid advertising online. In a digital landscape where 'pay to play' seems ever more prevalent, the range of ways to broaden your reach through intelligent paid marketing is growing.
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
Northern Virginia Technology Council - Top Sales and Marketing Tools in 2017Rapidan Inbound
Free and low-cost sales and marketing tools let even the smallest business compete effectively in today's competitive marketplace. Here are a few of the top tools we recommended to NVTC Business Development, Marketing and Sales Committee.
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...Wansiri Supsrisanjai
The aim of the research presented in this dissertation is to investigate and evaluate the effectiveness of the world’s most-visited social networking portal ‘Facebook’, serving as another supportive relationship building tool to create a brand loyalty among target audiences.
This paper will limit its focus on cosmetic industry and look at how likely it is that Facebook can be used to optimize the stated marketing purpose.
The results obtained from the author’s own research and relevant findings will be used to critically analyze and ultimately answer the research question: “Can and how might Facebook be used to nurture brand loyalty?”
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
Redefining Growth Through Engagement DesignAlchemy Crew
This presentation has for purpose to provide Tech leaders, Investors, Established innovators with an overview on The Proposition Circle's approach to redefining and delivering unique customer engagements in highly disrupted and competitive markets.
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
The values we live by got us to this point. And we are naturally, completely, and utterly Bundl.
Find out more about our purpose, method, culture, and habits in our ‘This is Bundl’ book.
Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.
The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.
Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.
The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.
The Essential Startup Marketing Playbook by Steve MannSteve Mann
These are workshop slides which take you thru all the elements of startup marketing - building the foundation with branding, personas, positioning and segmentation, getting started with sales and marketing mapping and metrics and finally determining how to execute with inbound and outbound marketing and the startup marketing technology stack
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABMJoe Apfelbaum
Ajax Union is a digital marketing agency based in Brooklyn NY. http://www.b2b.ajaxunion.com Here we present our latest B2B digital marketing capabilities deck with our process. Feel free to review and share with others.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
Similar to Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) Them (20)
Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns.
In this webcast, Barry Schwartz, Executive Editor of Search Engine Roundtable and Zack Okun, Director of Product Management at Optify explored the impact of Google’s SSL enhancement, which has led to the increased amount of “not provided” organic visit referral data. Using data trends from over 400 websites both speakers shared practical tips on how to manage the effect of the missing keyword information so your SEO campaigns stay moving in the right direction.
Read this presentation and learn:
- What is Google’s SSL enhancement?
- What has changed? And how does the SSL enhancement affect you?
- The rate of increase in “not provided” data over the past year
- What is the best course of action after the enhancement to improve your SEO?
Watch the full webinar here http://www.optify.net/?page_id=40586&preview=true
Optify Best Practices - Lead Generation CampaignsOptify
In this presentation:
- Optify’s framework for lead generation campaigns
- Available lead generation channels
- Planning and setting up lead generation campaigns
- Executing lead generation campaigns
- Measure and report on campaigns
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
How to Generate More High-Quality Leads in Today's Buyer-Driven RealityOptify
Reviews. Product demos. Likes. Tweets. The Internet has revolutionized the B2B sales cycle like never before. Today's business buyers turn to search and social networks to gather the essential information they need to make purchase decisions.
In order to generate high-quality leads for your sales team in this buyer-driven world, you must understand how buyers' needs have changed, produce content that meets those needs at every stage of the buying cycle, and make sure that content is available at their fingertips.
View this presentation to discover how to create relevant content that engages buyers and turns them into more quality leads for your sales team.
The companion webinar is available here http://marketingprofs.adobeconnect.com/p682g5p2uy8/
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
Optify: How to get more sales using web visitor and lead intelligence Optify
The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver’s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and sales leads.
This presentation covers:
What information can be captured by smart internet marketing software
How to turn that information into secret weapon for your sales team
How marketing can use visitor and lead information to get smart about targeting
The world of B2B marketing is filled with unsung heroes. These marketing athletes are hard-working individuals who rely on all available tools and channels to fuel their organizations’ growth. In one day, they can deftly switch from keyword research to landing page design, from writing ad copy to campaign analytics, from strategic planning to coding emails. It’s time to recognize these all-around marketing superstars.
But what makes marketing athletes so successful? What tools do they use? How do they spend their time? What can other B2B marketers learn from them? A first-of-its-kind marketing athlete survey helps answer these questions.
In this webinar you’ll learn:
- What makes marketing athletes successful and how you can replicate success in your organization.
- How marketing athletes divide up their time.
- The tools and resources used to get the job done.
- The challenges they face as they strive to meet even more demanding goals.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.
In this presentation, Debra Mastaler, President of Alliance-Link and Scott Fasser, Director of Customer Experience at Optify, present their unique approaches to link building for B2B.
Watch the full webinar and Q&A on Optify - http://www.optify.net/webinars/effective-b2b-link-building/
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...Optify
Following the successful webinar about the complete Buyers’ Journey, Erez Barak of Optify and Christine Crandell of New Business Strategies, partnered again to explore one of the most important stages in the Journey, the Solution Search.
The Buyers Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers. The Solution Search stage, a sub-stage of the Buyer Enablement stage, is where prospects are starting to research solutions, offering you the opportunity to be first in their mind. Companies that want to be included in the short list of alternative solutions must know how to market during this stage and what marketing tactics to use.
Watch this webinar to learn:
- An overview of the Buyers’ Journey
- The importance of the Solution Search stage of the Buyers’ Journey
- How to balance your marketing through the Solution search stage
- How to choose the right marketing tactics to be on the top of the list
Read more at: http://www.optify.net/webinars/align-marketing-mix-buyers-journey-solution-search-stage/
Using Personas to Boost Online Marketing and SEOOptify
More and more, online marketers are using buyer personas – fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion.
Optify and search marketing now have partnered to host a free webcast on the use of personas in search marketing. The live webcast was led by Erez barak, VP of Products and Co-Founder at Optify, and Vanessa Fox, a contributing editor to Search Engine Land and author of the book Marketing in the Age of Google. Following the presentation, both speakers participated in a live Q&A session gathered from the webinar attendees.
This webcast explored how to build and manage search personas to optimize your search marketing campaigns. Download this presentation to learn:
- What is a search persona?
- How to build a persona to reflect your user
- How to optimize your SEO using personas
Read more at: http://www.optify.net/webinars/search-personas-to-boost-search-marketing/
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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