#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Digital Marketing Manager Responsibilities. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
powerpoint presentation on history or evolution of seo(brief) for engineer and diplomchi students (*_*).
click the link given below for youtube video on fast forward highlights of making of powerpoint presentation slides on history of SEO (search engine optimization)
https://youtu.be/jcJi1Tehges
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
Get ultimate benefits of digital marketing . There are so much to know and earn by digital marketing:-
You can easily target your audience,
It's affordable and easy to learn.and so on.
It's highly recommended and globalised. and so on.
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
How search engine marketing works ?
Importance of search engine marketing work for Business.
Check out this presentation,To know this in more details how search engine marketing works ?
Learning Catalyst Provide Professional Training in Digital Marketing in India.To know about more subscribe above mention link : http://bit.ly/1DdRqDA
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Digital Marketing Manager Responsibilities. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
powerpoint presentation on history or evolution of seo(brief) for engineer and diplomchi students (*_*).
click the link given below for youtube video on fast forward highlights of making of powerpoint presentation slides on history of SEO (search engine optimization)
https://youtu.be/jcJi1Tehges
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
Get ultimate benefits of digital marketing . There are so much to know and earn by digital marketing:-
You can easily target your audience,
It's affordable and easy to learn.and so on.
It's highly recommended and globalised. and so on.
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
How search engine marketing works ?
Importance of search engine marketing work for Business.
Check out this presentation,To know this in more details how search engine marketing works ?
Learning Catalyst Provide Professional Training in Digital Marketing in India.To know about more subscribe above mention link : http://bit.ly/1DdRqDA
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
We are an agency of digital marketing as integrated, proud of our technical expertise, creativity and the ability to draw lines of reflection from the Data.
Digital Marketing Nation has built an enviable reputation for the design of Web sites and the success of digital marketing and all types of marketing services over the last 15 years, thanks to our internal team of Digital Marketing curious and creativity
Our common approach is issued by the project teams and disciplinary measures Campaigns, including each of the specialists of the foresight and the analysis, the strategy and planning, business research and strategy content, the design and web development, social media and mobile.
Our deep technical knowledge - combined with our extensive experience of digital marketing - means that we can give you perfect advice on what can be achieved within your budget Resources. Our objective is to outperform expectations at every possible opportunity.
If you cannot wait so long, why not give us a call 0n +923236660008 Or email: info@digitalmarketingnation.com. We will share winning strategies of our research for the next year with you today.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
For small to mid-sized businesses, it's better to create a last-minute marketing plan than never create one at all. Learn which five core components a B2B marketing plan must include to kick off a successful year.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Webliquids Works in Building a Great Experience For Students. & Our Students Tell Each Other About That. Word Of Mouth is Very Powerful.
https://webliquids.com/
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COMKishan Parasuram
DIGITAL MARKETING:This presentation is about Digital Marketing and the Success story of Flipkart.com embracing it presented on March 19 at WASS PRESIDENCY COLLEGE CENTRE FOR MANAGEMENT STUDIES BY KISHAN chaired by respected director Dr.M J ARUL
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
Similar to Digital Marketing Workshop: Unlocking digital for GenX (20)
5 principles of awesome Digital Marketing StrategyAnuj Sharma
5 Principles of digital marketing that managers should follow to create awesome strategy for them brand & clients. #digital #marketing #branding #strategy #newbusiness
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Hey its an power point presentation made on reliance insurance. Life insurance and others are also been included in this. A presentation thats been featuring the SWOT analysis and marketing mix of insurance sector. Hope it counts handy for other people.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. From Zero to One
Hello to Digital
Internet journey that started from zero has
now moved to almost 1Bn users!
Hence, we should look at digital from
Generation Next perserpective!
3. Digital marketing Facts
changing trends
As for May of 2020, Google was responsible for 67% of all
smartphone search traffic, and 94% of total organic traffic
Search engines drive 93% of all website traffic.
As for January, 2020, about 95.88% of all searches in Google
are four words or more.
69% of searchers is using their phone to help them make a
decision about an in-store purchase.
87% of video marketers say that video has increased traffic to
their website
4. Why brands
chose digital?
The main factor is a shift from man-made to
automated mediums.
Digital medium seeing the benefits of
precise/customized targeting.
The rising smartphone penetration is anticipated to
grow up by 800 million over the next half-decade.
The upsurge in the robotics and artificial intelligence.
And there are various other factors responsible as
well.
What led to this transformation?
5. 3W's & H Theory
Why? What? When?
How?
Why do we do what
we do on digital?
What do we do that
makes an impact?
When do we do it to
make the most of our
effort?
6. The How: Where to start
Earned Media
You are invited in friends functions, parties &
events where you have an amazing experience
& food! You earned it!
03
Owned Media
You have invited your guest for an amazing
dinner at your place, you are the host of the
party!
01 Paid Media
To develop more taste, experience cuisines, we
often go to great restaurants, hotels & have best
of the food & experience and we pay for it!
02
8. Owned Media
You have the freedom
to choose your platform.
Website + Social Media Channels + Emailers
9. The number one search result
in Google’s organic search
results has an average CTR of
31.7%
Website Discovery
93%
Search engines drives
of all website traffic
10. Good design matters
W
Have good Hosting
Picking a hosting platform with the
right resources for your business
will set the stage foryour website
and business in the digital realm.
Effective URL
Make it relevant
Keep it short & effective
Keep the user in mind
Content is the king
Create useful content & update it
regularly to maintain brand
relevancy & your voice in the
market
11. • Who is your ideal customer?
•Where are they located?
• Where do they spend their time online?
• What words and terms might they use
to search for companies like ours?
• What is their likely intent behind each
search query?
SEO Strategy
Your SEO strategy should begin with these questions:
12. Optimise your website
Titles & Meta
Descriptions
These two short
pieces of information
are generally
the first impression
you get to make on a
potential website
visitor, so make
them count.
On-page content needs to
be written and presented
so that it can be used by
your site’s visitors to
answer the questions they
have. Search engines exist
to help people find what
they are looking for on the
Internet.
Your on-page content
should include the words
and phrases that you
want to rank for. If you
want people to find your
site when they are
searching for courses,
then you’d better have the
words Courses on your
site.
search engines now look
at the quality of sites from
which those links
originate. If the links look
“spammy” or are
irrelevant to the website
they link to, the links will
be discounted and the site
possibly be penalized for
low quality links
Content
Relevancy
Target Keywords Gain Link from
high traffic sites
13. The Meta's game
A page’s title is the heading that shows up in the search results and it is also
the name that appears on the tab or window when you are on the page in a
web browser. A meta description, on the other hand, is the information that
shows up below the title in search results.
14. Keywords classification
Long Tail Keywords
“long tail keywords” can actually
be more productive and result
in better qualified traffic coming
to your site.
As an example, instead of
targeting just the phrase “Fashion
Courses,” you may
want to target a phrase like “Best
Fashion courses in Delhi/India.
Short Tail Keywords
Short tail keywords give quick
results & are often high
competitive keywords.
Fashion courses, Fashion Institute,
Design college are some of the
examples
Business Keywords
We can segregate specific
business keywords & optimise our
pages & content basis that.
For eg, "Fashion courses fee",
Pearl design course fee in
mumbai"
16. W
The ABC's of Social
Media Marketing
AWARENESS
GET PEOPLE INTERESTED
The first step of social media marketing is
to be present where consumer is
present. Talk to them, engage them, tell
them a story, make them aware of you!
BRAND LOYALTY
GET PEOPLE INTERESTED
Convert impression to dialogue.
Converse & engage them through
different content formats & make sure
they don't leave you.
COMMUNITY
GET PEOPLE ENGAGED
Build a community that care! Put a reason
behind the community building & make it
an integral part of our campaigns.
20. Paid Media
You have the freedom
to choose your platform.
Google Search + Display +
Facebook Ads
21. “Google only
loves you when
everyone else
loves you first.”
90% of searchers haven’t made their mind up
about a brand before starting their search.
Paid Media: Google
Marketing Solutions
22. Ways to target customers
Demographic &
Geo Targeting
Target customers
based on Income,
Age, Gender,
Ethnicity, Interests.
Target customers
based on where
they use their
computers.
Contextual
relevant targeting
The amount of time
When a consumer
Create a profile that
links to that visitors
web browsers.
The searches that a
consumer makes, the
links that they click on
they view each page.
visit a website.
Targeting prospects
who have similar
characteristics to
current customers
Used to build larger
audiences from
smaller audience
segments to create
reach
Retargeting ads may
appear just about
anywhere they might
Able to segment
visitors and and tailor
the retargeting ads to
each group
go online.
Behaviour
targeting
Look Alike Re-targeting
23. type of ads on google
Google Search
Always on approach on
brand keywords.
target generic & competitors
keywords
01
Re-Marketing
Re-marketing on search-
targeting category keywords
& customer history.
Re-mmarketing on google
display
02
Placement
Target webistes most
relevant & contextual to
our category. For eg.,
For pearl- Fashion
blogs, Design Articles &
blogs are most
contextual
03
Click-to Call Ads
Click to call campaigns on
mobile to generate calls.
Call extension on desktop &
tabs to generate incoming
calls.
04 05
Integrated CM
Target Interest category like
Jwellery Design, IFFTI, FDCI
Websites
24. variants of an ad copy on google
Toll Free no.
Click to Call campaigns on mobile to drive
incoming calls.
03
Site Links
Site Links to showcase different services or
promote other page.
01 Location Extension
Location extension for the location where we
have delivery points. In case of e-commerce,
events, it comes handly.
02
Review Extension
You are invited in friends functions, parties &
events where you have an amazing experience
& food! You earned it!
04
25. Site Links
Site Links to showcase different services or
promote other page. Here they are promoting
Scholarship, placement & other links.
Click To Call Extension
Call ad looks similar to this, where there is a no
displayed which allow user to directly call on
that number.
sample of ads
01
03
Location
Call ad looks similar to this, where there is a no
displayed which allow user to directly call on
that number.
02
26. Cohesive campaigns
A campaign is simply a series of
ads that share a common theme
and are designed to work together
The most effective campaigns are
cohesive; they tie everything
— your keywords, your ad groups,
etc. — together so that you
aren’t putting out conflicting
messages with your ads
01
Relevant Ad
placement
The best ad placements are
contextual to what the person
seeing the ad is doing, seeing or
reading at that time
Contextual advertising —
advertising goods or services that
are related to what somebody
is doing, seeing or reading — has
been shown to be highly
effective.
02
Ad Rank & Ad
position
your ad position refers to where
your ad falls among the ads
placed around specific search
results. In a traditional advertising
auction, the person who is willing
to pay the most gets the best
placement. That’s not necessarily
true in ad placement bidding for
search engines.
03
Key components of SEM
Google AD Rank
If your Ad Rank isn’t high enough,
your ad may not show up at
all because Google feels that it
isn’t really relevant to the
searcher’s query.
, Ad Rank is calculated separately
for every search query your ad
may be eligible for in order to
determine if and where your ad
will be placed.
04
27. You need to bid just better than
your competitors to outbid them
for the ad position
Your maximum Bid
including historic and expected
click through rates (CTR), the
relevance of your ad to the
searcher’s query, and the quality
and relevance of your landing page.
Your Quality Score
including phone numbers,
sitelinks, and the presence of your
website’s domain in the ad headline
Expected impacts of
Ad Formats
3 Core elements
of Ad Rank
28. Earned Media
You have the freedom
to choose your platform.
Influencers + Referrals + Public
Social Mentions
29. Creating and engaging an inner-circle of
Top 50 influencers across industry vertices
(tech, lifestyle, travel, food etc) to get first
hand feedback and ideas from
It will help us foster a long term relationship
with the bloggers, gain consumer insights
and organic endorsements from influencers
Formation of Self Assistance Group of Super
Internet Users leading to an effective ORM
mechanism
Digital PR &
Inner Circle
Earned Media: Engage
Reviews both organic and paid to
reach the diverse target group
through both video and text formats
Lifestyle Bloggers
Fashion/Design Bloggers
Youtubers
Real time interaction & riding on the
wave of real time content.
Collaborate with social evangelists +
use own assets to leverage the
interaction wave & gain impressions &
eye balls.
Reviews & Blogs RTM's & Interactions
30. Your
Destination
Your objective/Goal of any
initiative you take on digital
should be clearly deifned &
measured
Your
Vehicles
Your
companions
+ + = Successful
Journey
The platform you chose to
influence your audience is
always a gae changer.
Chose the right platform with
right communication
Know your target audience
in detail & target the right
content to the right audience.
They will become your
companion of the journey.
ROI
31. Take advantage of the tools available.
Making the most out
of the internet
Social media
channels
Automated
customer service
Seamless
ecommerce platform
Analytic tools
and reporting