More and more, online marketers are using buyer personas – fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion.
Optify and search marketing now have partnered to host a free webcast on the use of personas in search marketing. The live webcast was led by Erez barak, VP of Products and Co-Founder at Optify, and Vanessa Fox, a contributing editor to Search Engine Land and author of the book Marketing in the Age of Google. Following the presentation, both speakers participated in a live Q&A session gathered from the webinar attendees.
This webcast explored how to build and manage search personas to optimize your search marketing campaigns. Download this presentation to learn:
- What is a search persona?
- How to build a persona to reflect your user
- How to optimize your SEO using personas
Read more at: http://www.optify.net/webinars/search-personas-to-boost-search-marketing/
Using social media for market research and new product development: the case ...Merlien Institute
Using social media for market research and new product development: the case of Hallmark
Thomas Brailsford - Consumer Understanding & Insight Manager - Hallmark Cards
Evaluating the use of social media data as a research tool. Sharing what we learned and observed from a specific project: what worked and what didn’t. Highlighting paradigms of traditional research that are seriously challenged by the use of social media data.
Meeting Audiences Where they Are - Vanessa FoxJ-Lab
– Vanessa Fox, Author, "Marketing in the Age of Google," Creator of Google Webmaster Central, Founder and CEO, Nine by Blue.
Originally presented at the event, "Women Media Entrepreneurs - Making New Ideas Happen," on Sept. 12 at the National Press Club, Washington, D.C.
Technical SEO Auditing: How healthy is your site? Builtvisible
Will Nye, Senior Consultant at Builtvisible takes you through an introductory SEO site audit, making recommendations on improvements and providing guidance to affiliate site owners.
Using social media for market research and new product development: the case ...Merlien Institute
Using social media for market research and new product development: the case of Hallmark
Thomas Brailsford - Consumer Understanding & Insight Manager - Hallmark Cards
Evaluating the use of social media data as a research tool. Sharing what we learned and observed from a specific project: what worked and what didn’t. Highlighting paradigms of traditional research that are seriously challenged by the use of social media data.
Meeting Audiences Where they Are - Vanessa FoxJ-Lab
– Vanessa Fox, Author, "Marketing in the Age of Google," Creator of Google Webmaster Central, Founder and CEO, Nine by Blue.
Originally presented at the event, "Women Media Entrepreneurs - Making New Ideas Happen," on Sept. 12 at the National Press Club, Washington, D.C.
Technical SEO Auditing: How healthy is your site? Builtvisible
Will Nye, Senior Consultant at Builtvisible takes you through an introductory SEO site audit, making recommendations on improvements and providing guidance to affiliate site owners.
WW2 underground newspapers on Wikipedia using DBPedia , 12-2-2016, The HagueOlaf Janssen
Presentation about my project (https://en.wikipedia.org/wiki/nl:Wikipedia:Wikiproject/Verzetskranten) describing and interlinking all 1300 Dutch resistance newspapers from WW2 on Wikipedia using DBpedia.
Given during the 6th DBpedia International Community Meeting on 12-2-2016 in The Hague (http://wiki.dbpedia.org/meetings/TheHague2016)
Adding Value to Cultural Heritage (the 2012 edition)Olaf Janssen
Lecture for the masters' course Digital Access to Cultural Heritge (DACH) for Leiden University, 22nd March 2012.
In this presentation I use the BMICE-ring model and Tim O'Reilly's Web2.0-priciples to explain how cultural heritage institutions (GLAMS), and libraries in particular, can add value to their Web1.0 online services.
Building The European Digital Library - An Insider’s Point of View Olaf Janssen
In December 2004 Google announced its plans to digitise and publish millions of books from 5 prestigious Anglo-American academic libraries by the year 2015. Initiated by French fears that Google's initiative could create a bias towards Anglo-American language and culture, Europe quickly united to mobilise funds for the digitisation, preservation and accessibility of European cultural heritage and the creation of a European Digital Library, including 6M digital works from libraries, muse-ums and archives by 2010.
Today The European Library (TEL) is a multilingual portal offering integrated access to the tens of millions of resources of Europe's national libraries. It offers free federated searching and delivers digital objects - some free, some priced.
The EU stressed that the European Digital Library should not be constructed from scratch, but build on existing initia-tives such as TEL, because TEL has a long history of successfully implementing and using some of the vital ingredients for the European Digital Library. These include A) internal & external collaboration and cooperative organisational networks, B) a technological platform based on creating, maintaining and conforming to common standards in i) data harvesting and ac-cess protocols, ii) metadata and iii) collection descriptions and C) multilingual access.
The reader will 1) learn what it takes to build a pan-European Digital Library, 2) find out about the history and future of this project and C) discover that this a win-win-win project: for its users, for its builders, and for world knowledge.
Janssen, O.D. (2007), “Building the European Digital Library - an insider's point of view”, in: ACRL 13th National Conference Proceedings, Hugh A. Thompson (Ed.), 29th March-1st April 2007, Baltimore, Maryland, USA p.46-55
This paper presents a strategic overview of the science of persuasion, based on HFI’s new PET design methodology. We’ll explain why your company should apply these research-based techniques to influence
online behavior through persuasion, emotion, and trust.
Laurence Rothman from Crown along with panelists Jim Mcintosh, Joe Lekostaj, and Jeff Schlitt present on advanced segmentation in ExactTarget - Audience Builder & IMH Reporting
WW2 underground newspapers on Wikipedia using DBPedia , 12-2-2016, The HagueOlaf Janssen
Presentation about my project (https://en.wikipedia.org/wiki/nl:Wikipedia:Wikiproject/Verzetskranten) describing and interlinking all 1300 Dutch resistance newspapers from WW2 on Wikipedia using DBpedia.
Given during the 6th DBpedia International Community Meeting on 12-2-2016 in The Hague (http://wiki.dbpedia.org/meetings/TheHague2016)
Adding Value to Cultural Heritage (the 2012 edition)Olaf Janssen
Lecture for the masters' course Digital Access to Cultural Heritge (DACH) for Leiden University, 22nd March 2012.
In this presentation I use the BMICE-ring model and Tim O'Reilly's Web2.0-priciples to explain how cultural heritage institutions (GLAMS), and libraries in particular, can add value to their Web1.0 online services.
Building The European Digital Library - An Insider’s Point of View Olaf Janssen
In December 2004 Google announced its plans to digitise and publish millions of books from 5 prestigious Anglo-American academic libraries by the year 2015. Initiated by French fears that Google's initiative could create a bias towards Anglo-American language and culture, Europe quickly united to mobilise funds for the digitisation, preservation and accessibility of European cultural heritage and the creation of a European Digital Library, including 6M digital works from libraries, muse-ums and archives by 2010.
Today The European Library (TEL) is a multilingual portal offering integrated access to the tens of millions of resources of Europe's national libraries. It offers free federated searching and delivers digital objects - some free, some priced.
The EU stressed that the European Digital Library should not be constructed from scratch, but build on existing initia-tives such as TEL, because TEL has a long history of successfully implementing and using some of the vital ingredients for the European Digital Library. These include A) internal & external collaboration and cooperative organisational networks, B) a technological platform based on creating, maintaining and conforming to common standards in i) data harvesting and ac-cess protocols, ii) metadata and iii) collection descriptions and C) multilingual access.
The reader will 1) learn what it takes to build a pan-European Digital Library, 2) find out about the history and future of this project and C) discover that this a win-win-win project: for its users, for its builders, and for world knowledge.
Janssen, O.D. (2007), “Building the European Digital Library - an insider's point of view”, in: ACRL 13th National Conference Proceedings, Hugh A. Thompson (Ed.), 29th March-1st April 2007, Baltimore, Maryland, USA p.46-55
This paper presents a strategic overview of the science of persuasion, based on HFI’s new PET design methodology. We’ll explain why your company should apply these research-based techniques to influence
online behavior through persuasion, emotion, and trust.
Laurence Rothman from Crown along with panelists Jim Mcintosh, Joe Lekostaj, and Jeff Schlitt present on advanced segmentation in ExactTarget - Audience Builder & IMH Reporting
Recently was invited by Scott Abel and Rahel Baillie to do a workshop at Content Strategy Workshops in Portland, Or. Here's the presentation that helped guide our 2 -1/2 hour work session.
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Webinar Audience Insight in the Real-time EraiCrossing
How well do you know your customer? On March 6, iCrossing and our guest Forrester Research hosted a webinar that gave attendees the tools to better understand your audience across the customer journey. For more information visit www.icrossing.com
Finding, or not finding, information is consistently the most called out issue in the enterprise. Technology companies spend millions developing features that remain idle because, while everyone is concerned about optimizing enterprise search, no one is doing anything about it. The PM cuts the budget because "the devs will do it." The IA/UX architects do not have the specific expertise. The developers want to do it but do not have appropriate guidance.
This is a call-to-action for developers and ITpros to make sure that they get what they need to make search in the enterprise work. Because, after the interactive marketing agency has left the building, they are the ones that will be hearing "search sucks" directed at them.
Social Intranet Design Strategies presented by Intranet Connections CEO Carolyn Douglas at the 19th Annual Intranets for Internal Communications, Vancouver, BC
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Weekend Web Workshop
Simple, visual, interactive and fun user experience workshops to help you get digital.
What your get in this workshop:
- What is User Driven Design?
How to incorporate Brand Strategy into User Experience
How to Prioritize Website Features
How to Create Site Maps and Wireframes
Why should I attend?
- If you are looking to get a job in the digital space
- If you are a start up looking to “get it right”
- If you are looking to advance your career
- If you are a print designer and are curios what “the fuss is all about”
For more information and a schedule of the two days please visit:
Groopskool.net or contact us at skool@thegroop.net
The workplace of the future is adapting to the demands of a worker who has always known collaborative technology, and physical location is no longer a barrier to connection. In this eBook, experts in employee engagement and workplace design discuss how all companies can create a more connected place, regardless of size or budget.
Welcome to Innovation Territory - ProductCamp Vancouver 2013Cynthia DuVal
Cynthia DuVal along with colleagues Stewart Rogers and Elizabeth Yeung describe a design ethnography and innovation discovery project we did for a software company that resulted in a 5-year innovation roadmap.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns.
In this webcast, Barry Schwartz, Executive Editor of Search Engine Roundtable and Zack Okun, Director of Product Management at Optify explored the impact of Google’s SSL enhancement, which has led to the increased amount of “not provided” organic visit referral data. Using data trends from over 400 websites both speakers shared practical tips on how to manage the effect of the missing keyword information so your SEO campaigns stay moving in the right direction.
Read this presentation and learn:
- What is Google’s SSL enhancement?
- What has changed? And how does the SSL enhancement affect you?
- The rate of increase in “not provided” data over the past year
- What is the best course of action after the enhancement to improve your SEO?
Watch the full webinar here http://www.optify.net/?page_id=40586&preview=true
Optify Best Practices - Lead Generation CampaignsOptify
In this presentation:
- Optify’s framework for lead generation campaigns
- Available lead generation channels
- Planning and setting up lead generation campaigns
- Executing lead generation campaigns
- Measure and report on campaigns
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
How to Generate More High-Quality Leads in Today's Buyer-Driven RealityOptify
Reviews. Product demos. Likes. Tweets. The Internet has revolutionized the B2B sales cycle like never before. Today's business buyers turn to search and social networks to gather the essential information they need to make purchase decisions.
In order to generate high-quality leads for your sales team in this buyer-driven world, you must understand how buyers' needs have changed, produce content that meets those needs at every stage of the buying cycle, and make sure that content is available at their fingertips.
View this presentation to discover how to create relevant content that engages buyers and turns them into more quality leads for your sales team.
The companion webinar is available here http://marketingprofs.adobeconnect.com/p682g5p2uy8/
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
Optify: How to get more sales using web visitor and lead intelligence Optify
The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver’s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and sales leads.
This presentation covers:
What information can be captured by smart internet marketing software
How to turn that information into secret weapon for your sales team
How marketing can use visitor and lead information to get smart about targeting
The world of B2B marketing is filled with unsung heroes. These marketing athletes are hard-working individuals who rely on all available tools and channels to fuel their organizations’ growth. In one day, they can deftly switch from keyword research to landing page design, from writing ad copy to campaign analytics, from strategic planning to coding emails. It’s time to recognize these all-around marketing superstars.
But what makes marketing athletes so successful? What tools do they use? How do they spend their time? What can other B2B marketers learn from them? A first-of-its-kind marketing athlete survey helps answer these questions.
In this webinar you’ll learn:
- What makes marketing athletes successful and how you can replicate success in your organization.
- How marketing athletes divide up their time.
- The tools and resources used to get the job done.
- The challenges they face as they strive to meet even more demanding goals.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.
In this presentation, Debra Mastaler, President of Alliance-Link and Scott Fasser, Director of Customer Experience at Optify, present their unique approaches to link building for B2B.
Watch the full webinar and Q&A on Optify - http://www.optify.net/webinars/effective-b2b-link-building/
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...Optify
Following the successful webinar about the complete Buyers’ Journey, Erez Barak of Optify and Christine Crandell of New Business Strategies, partnered again to explore one of the most important stages in the Journey, the Solution Search.
The Buyers Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers. The Solution Search stage, a sub-stage of the Buyer Enablement stage, is where prospects are starting to research solutions, offering you the opportunity to be first in their mind. Companies that want to be included in the short list of alternative solutions must know how to market during this stage and what marketing tactics to use.
Watch this webinar to learn:
- An overview of the Buyers’ Journey
- The importance of the Solution Search stage of the Buyers’ Journey
- How to balance your marketing through the Solution search stage
- How to choose the right marketing tactics to be on the top of the list
Read more at: http://www.optify.net/webinars/align-marketing-mix-buyers-journey-solution-search-stage/
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
18. Use
the
pa_erns
to
create
persona
skeletons
Even
though
you
want
target
specific
needs
(you’ll
target
broader,
high
volume
search
terms),
it’s
helpful
to
think
about
what
your
audience
is
really
thinking
to
help
understand
their
mo4va4on,
engage
with
them,
and
get
them
to
convert.
Persona
1
Persona
2
Persona
3
• Needs
• Needs
• Needs
See SITE Goals - Persona Session.docx for details.
24. Developing
Search
Strategy
1. Determine
which
personas
are
most
important
to
the
business
2. Map
query
clusters
to
personas
3. Determine
priority
of
each
cluster
for
the
important
personas
24