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Online Marketing Extravaganza 2011
The document outlines the agenda for the Online Marketing Extravaganza 2011, which includes key topics such as online marketing success, social media strategy, and SEO essentials. It emphasizes the importance of a solid online strategy and continuous commitment to marketing efforts while also providing insights into effective SEO practices and the role of social media in business growth. Additionally, it introduces Q Associates, a provider of integrated IT solutions, and details their marketing objectives and partnership activities.
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Online Marketing Extravaganza 2011
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- 2. Agenda 1. Who arewe. 2. Online Marketing Success 3. Lets get serious about Social MediaRefreshments and Networking 4. SEO – The Hard Facts 5. Is your Marketing Strategy Integrated? Q&A...
- 3. Digital Marketing AgencyHQ:NEWBURYLONDON OFFICE50 Liverpool St
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- 9. So what dowe do? We quite simply work hard with our clients to achieve their online objectives. We form strategic partnerships with our clients and develop our relationships through coaching, training and deliverables.
- 10. WEBSITE &ONLINE PLATFORMSConsultancy Transfer Skills WEBSITE DESIGN & BUILDWEB ANALYTICSSupportCustomer ServiceONLINE STRATEGY
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- 12. AgendaWhere to start?The6 essential components to online successElements of an online strategyAn online road mapWhat do you do when things aren’t working
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- 14. “a failure toplan is a plan to fail”.
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- 16. Goals and ObjectivesDoyou have them?
- 17. Fact or Myth?Cananyone do it?? Do I need loads of money?I don’t have time!
- 18. Know your stuff!DOYOU KNOW WHICH AREAS OF YOUR MARKETING WORKS BEST?
- 19. Know your stuff! DO YOU KNOW HOW BIG YOUR FOOTPRINT IS?
- 20. Know your stuff!DOYOU REALLY KNOW YOUR COMPETITORS?
- 21. Know your stuff!DOYOU REALLY KNOW YOUR CUSTOMERS?
- 22. Know your stuff!140million. The average number of Tweets people sent per day2nd biggest search engine
- 23. Be careful!...Attract MoreNew Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, With Less Effort — No Matter What Product or Service You Sell"You Will Discover The Secrets To Making $50,247 Per Month Online And How To Grow Your Own Insane Profit Machine - Even If You're Totally New To The Web!"
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- 25. The 6 EssentialComponentsto Online Success
- 26. Does your Websitedeliver?INTERACTIVE
- 27. Are the platformsyou use effective?
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- 32. Elements of anonline strategy
- 33. Building an onlineroad mapNetworkExploreContent StrategyResearchOn-page SEO
- 34. WEBSITE &ONLINE PLATFORMSConsultancy Transfer Skills WEBSITE DESIGN & BUILDWEB ANALYTICSSupportCustomer ServiceONLINE STRATEGY
- 35. If you’re notachieving...Ask yourself a number of straight questions...Are my goals realistic?Have you done your research?Do I have the correct platforms in place?Do I invest enough time?When needed do I invest enough money?Do I have enough resource?Is your strategy effective? Re-evaluate!
- 36. Finally...don’t take theeasy option..Don’t be fooledDon’t be temptedOnline marketing is a long term and continuous commitmentCheap is not always best
- 37. Let’sGetSerious – AboutSocial MediaAmanda Hill
- 38. What the heckisSocial Media?
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- 42. Let the businesscome to you…
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- 45. Learning the newLingo…
- 46. But I don’thave time… really?
- 47. About me…Amanda HillTheSocial Media Cafe@amanda_hill07976 808811Founder of The Social Media CafeEx national journalistwholearned the hard way how powerfulusing on-line is to growyour business and nowsharesitwithsmall and large companies all over the UK…
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- 49. 1.) SEO CannotGuarantee ResultsNo one can guarantee a #1 ranking on Google – Google Webmaster Guidelines
- 50. 2.) Keywords Don'tRemain Top Forever
- 51. 3.) Rankings CanFluctuate at Times
- 52. 4.) SEO isNot About Mass Link BuildingWhat is better?5 links from related sourcesOr150 links from directories and spam sites
- 53. 5.) SEO isJust Like Website Maintenance It Has To Be On-going
- 54. 6.) Slow andSteady Wins the RaceInstant or quick wins come in the form of Pay Per Click
- 55. 7.) Nobody ispartnered with GoogleGoogle is a search engine not a marketing agency
- 56. 8.) Buying Linksis Bad and Will Result in Penalties at Some Point
- 57. 4 P’s ofSEO
- 58. PatienceNo one isreally patient, especially in business – everyone has bills to pay, bosses to report to, investors to satisfy…Often making it difficult to justify SEO spend in one quarter when results might happen the next quarter.
- 59. PersistenceSEO isn’t somethingyou can spend a few weeks doing, and then sit back and watch the traffic increase.In competitive niches, the competition is going to be working on something every day to reach a goal. Unless you’re doing the same or better, you’ll simply miss out
- 60. PerseveranceNo matter howstrong your SEO strategy is, you don’t control the SERPs, the search engines do. Yes, you can influence it (sometimes very heavily), but you can’t control it.
- 61. ProactiveAny SEO workdone today likely won’t affect traffic or revenue today.Think and plan ahead. Make sure you factor in the long-term to your day-to-day activities.
- 62. Making SEO WorkForYour Business
- 63. Laying FoundationsPerform keywordresearch for your nicheCreate a simple website structureCreate unique content and page titlesBuild links to your new content from related sources
- 64. Page StructureInclude yourKW in:Page title
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- 67. ALT tags ofimages
- 68. Ideally image filenameLaying FoundationsEnsure your site has a sitemapCreate a robots.txt file - A robots.txt file is one that tells the search engines what they can and cannot index.
- 69. Making It WorkToensure the hours you spend on SEO are worthwhile it is vital to track and measure every step and process taken
- 70. Making It WorkSEOis an evolving beast and requires time and attention to improve resultsConstantly review your competition and the work they are doingBuild authoritative links to your content
- 71. Making It WorkSetyourself clear and realistic objectivesUse industry knowledge – widely available from blogs including oursDO NOT try to cheat the system, you will be caught out
- 72. Want to winat SEO?Create a solid foundation andgradually – patientlybuild on it.
- 73. &Together creating trulyintegrated Marketing CampaignsINTRODUCTION TO Q ASSOCIATESIn their own words: Q Associates is an award-winning provider of integrated IT infrastructure and data management solutions. We provide specialised services for the design, deployment and management of optimised computing environments. In partnership with our customers, our aim is to deliver maximum business efficiency through impartial IT excellence and commercial agility.
- 74. &Together creating trulyintegrated Marketing CampaignsKEY OBJECTIVESIncrease revenues for NetApp
- 75. Increase visibility andprofile with NetApp
- 76. Increase the numberof sales opportunities
- 77. Compete for keyNetApp partner awards for 2011&Together creating truly integrated Marketing CampaignsWHAT WE DO FOR THEM:We work closely with their marketing department
- 78. We provide supportand activities based on key objectives
Editor's Notes
- #7 As a company we’re very proud in the fact that we have built an excellent reputation both locally and nationally for delivering quality work and knowing our subject matter. Recently we appear on the BBC, a programme called Click a technology programme talking about the benefits of business blogging. As a company we try and do things differently and try bring an element of fun to the work place and working ways to raise money for charity
- #8 Our new website and blog went live a four months ago to rave review and we are constantly updated the sites which we hope serves as a great online tool for marketers and business owners to use
- #9 As a company we’re very proud in the fact that we have built an excellent reputation both locally and nationally for delivering quality work and knowing our subject matter. Recently we appear on the BBC, a programme called Click a technology programme talking about the benefits of business blogging. As a company we try and do things differently and try bring an element of fun to the work place and working ways to raise money for charity
- #27 So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
- #28 So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
- #29 So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
- #33 So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
- #37 Don’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?