Business Development Proposal

Business Development
Proposal

Samaresh Web Solutions

Expanding Your Web Presence!
Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co

Email: info@thesws.co

Overview

1. Introduction

2. Creating an “Ideal Client” Profile

- A client who actually want our services
- A client who can pay for those services
- A client who will work well with us

3. Niche Market Research

- Generating Niche Market Ideas
- Purchasing Keyword-rich Domains
- Setting up an Hosting Account

4. Creating a Blog site and a Lead Magnet

- Blogging on target market niche
- Creating a Good Lead Magnet
- Purchasing an Email Marketing System

5. Two Places to Drive Traffic

- Blog Traffic
- Lead Magnet Traffic

Business Development Proposal Page 2

Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


6. Blog Traffic Sources

- Twitter
- Facebook
- YouTube
- Guest Posting
- Blog Commenting
- SEO
- Social Bookmarking

7. Lead Magnet Traffic Sources

- Pay Per Click ( PPC )
- Facebook Ads
- Article Marketing
- Web 2.0
- Affiliate Programs or CPA ( Cost Per Action )
- Banner Advertising
- SEO

8. Understanding the Big Picture

- Your Blog
- Lead Magnet
- The Email Sequence
- The Offer

9. Cost to the Company

10. Terms & Conditions


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Introductions
The purpose of this Business Development proposal is to assist the prospect client with
marketing, lead generation and business development ideas.

(You can get 95% of your clients from internet marketing)


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Creating an “Ideal Client “Profile
Creating a profile of what we consider to be an ideal client is a very interesting exercise, and
can provide great insight as to what direction we should be taking in business

This process will help us become choosier about the prospects and clients we wish to deal
with, as our business grows.

An ideal client comprises:

• A client who wants our services
• A client who can pay for those services
• A client who will work well with us.

A Client who actually want our services
First, we want clients who actually want our services. Therefore we can refine the question to
apply to people or organizations that actually need our services
You may want to refine this even more by focusing on those small-to medium-sized businesses
within our geographic area such Melbourne, Victoria, Australia.

A Client who can pay for those services
It’s fantastic to have a long list of prospects; however, if they can’t pay, then that list is
worthless. You’ll need to qualify prospects, and ensure they can actually afford our services or
product—and we have to do this early on.

A Client who will work well with us
It’s a harder expectation to define—clients who will work well with you. If you have a feeling that a
prospect is going to be more trouble than they’re worth, consider strategies to avoid that project


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


SWS - Services To Be Performed
1. Describing and categorizing target markets
2. Understanding fully “What they do & Where to find them? “
3. What their most pressing problems are
4. How they will benefit from our solution


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Niche Market Research
When you know your business model and the target market, it’s time to generate a bunch of
ideas for the Market you’re going to attack ie

1. Creating online contents for your blog site.
2. Creating an e-book or information product


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Generate Niche Market Ideas
The first step of finding a niche market is having an innovative and profitable unique business
idea focusing on market segment with less or no competition. A niche market can only be built
on an innovative, unique business idea.

1. Using Google Keyword Research tools identifying the potential keywords that and
ideal clients will search for when looking online for the solution you offer

2. Also tracking the problem keywords of our target market.When people do a search in
Google, they use certain modifiers with the main keyword to find a solution to their
problem.

3. Generate hundreds of articles and product Information Ideas by using research tools
such as Google Groups, Yahoo Groups, Twitter Search, Magazine Database, Squidoo
Top 100 Lenses,Shopping.com Top 100 List, Amazon Bestsellers, Yahoo Buzz, Google
Trends , Technorati , My Goals , So You Wanna , eHow , 43 Things , Stumble Upon,
Delicious Popular page , Big Boards Forum Directory, Clickbank Marketplace,
PayDotCom , Ezine Articles ,WikiHow ,eBayPulse , Google Blogsearch, About & Yahoo
Answers

After identifying the potential keywords including problem keywords and the article/information
product ideas it’s important to use keywords in articles, article titles, title/content of blog posts,
your business names and web site urls.

Purchasing Keyword-rich Domains
1. Get the dot com version of the domains
2. Find keyword rich domains in the dot version

Setting up an Hosting Account
Get a hosting account that offers:-

1. Unlimited number of web sites hosting
2. Unlimited Bandwidth
3. Wordpress as an option that you can activate when needed


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


1. Creating a progressive potential keywords database of our target markets which can not
only be used for content creation but also will be used for SEO and PPC Campaign for
1000’s of keywords

2. Developing Blog content & Information Product strategies such as How-To
Articles ,Resource Page, List Posts , Regular Series , Links to Valuable Resources ,
Interviews , Case Studies , Guest Posts , Freebies, Q&A , Asking Questions, Run a
Contest, Video Posts ,Audience Poll etc.

3. Suggesting keyword-rich dot com version domains for creating blogsites for our niche
markets

4. Installing wordpress blog themes in the keyword-rich approved domains

5. Structuring the wordpress blogs based on the content development strategies


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Creating a Blog site & a Lead Magnet
Blogs drive most of the organic search traffic and using a blog site as a website platform can
serve as a no.1 search marketing tool for your business.

Blogging on Target Market Niche
1. Creating a blog that showcases our expertise and offers interactivity

2. Creating interesting, compelling and engaging blog posts by asking questions and encouraging
comments

3. Writing about problems we helped a client solve; or new resource we discovered.

4. Carve out a niche topic area where we can really showcase our expertise

5. Spreading the word about every blog post


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Creating a Good Lead Magnet
A Lead Magnet is basically nothing more than a free gift that we will be offering to our visitors
as an ethical bribe to get them to enter their personal information into an opt-in form, and
subscribe to your email list.

A good Lead magnet could be a number of things. It could be a:

• Free Physical Sample of a Product
• Free Sample of a Downloadable Product
• Free Report
• Free ebook
• Free PDF
• Free Trial Membership to a Program
• Free Trial Membership to a Membership Website
• Free Videos


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Purchasing an Email Marketing System
1. Getting Sign Up with Email marketing and payment/shopping cart system
2. Preparing to capture our visitor’s contact information
3. Writing a series of 10 auto responder messages
4. Continuing to educate new prospects on what to do
5. Adding an opt-in box to the blog site through email marketing system

In One Year
Blog
articles Press
Release

E-Mail

Website
Opt in

Marketing
Database Lead Magnet Site


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


1. Submitting blog posts 2-3 times per week ,300-500 words per post

2. Working with the sales team and creating client attraction device for your ethical bribe ie
LEAD MAGNETS such as eBook, audio, video, Special Reports and any other offers that
adds enough value and people will be willing to pay for it.

3. Designing an effective progressive email marketing campaign


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Two Places to Drive Traffic
Our goal is to create a network of traffic that’s pointed at one of these destinations

1. Blogsite

2. Lead Magnet Site


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Blog Traffic
Blog traffic is all about being awesome! Visitors checking out our blog for the first time don’t
know much about us. Perhaps they came because of something they saw on Twitter or
Facebook. What we must FIRST do is convince them that we are providing awesome contents
on a regular basis. Over a period of time, a steady diet of quality posts will turn a casual reader
into a loyal email subscriber.

Lead Magnet Traffic
Other types of traffic work best with a lead magnet. These are the people who’ve already
“consumed our content” on another site and then go to a lead magnet site because we are
offering something for free. Basically these visitors are already “presold” on the value we
provide. So instead of potentially losing a visitor on our blog, we’ll direct them to a lead magnet
page to get their contact information.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Blog Traffic Sources
A blog is about giving great content and being social. Our job is to create content on a number
of brand channels (YouTube, Facebook, guest posting, etc.) and network with people who share
similar interests. These two activities will get a lot of people to visit our blog.

The following ways we are going to adopt for promoting our blog:-

Using Twitter for Content Marketing
As with a blog, Twitter is about being helpful and interesting to the people who follow
you. Provide links to the best content you’ve created.

In addition to sending traffic to a blog, use Twitter to direct people to additional content
channels on places like Facebook, YouTube and sites where we’ve guest posted


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


1. Knowing what actually to tweet

2. Scheduling tweets

3. Building a followers list

4. Un follow People On Twitter


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Creating Facebook Landing Pages
Like Twitter, Facebook is about interacting with people in our niche. The only marketing we
should do on this site is to link to content we’ve created. Otherwise, use Facebook as a way to
network and get to know people.

One of the cool features that Facebook offers is a Landing Page. This is a special page that’s
shown to anyone who isn’t a fan of you. You can customize the look of the landing page and
create something that really gets noticed. You want to make sure your landing page is
interesting enough that people will choose to “like” you.

Here are four excellent landing pages examples:
Chris Guillebeau’s Art of Non-Conformity (AONC): This page gives a little background on Chris. Plus it has
a right hand column where you can join his email list, follow him on
Twitter, buy his products and check out his blog. HIs FB landing page is designed to
give a broad introduction into the “AONC Brand.”

Gary Vaynerchuck: Gary V has an interesting landing page that is literally a map of his life. It’s an interactive
cartoon; complete with images of Gary and some of his major accomplishments. Then when you click over a
specific area of the map, it links to the
place where you can access this piece of content.

Ryan Deiss: Ryan is another person who uses a giant image. Here he offers a 90% off coupon on a product if
you “like” his Fan Page. This is a great example of using an
offer to get more fans.

Tim Ferris: Tim’s FB landing page is another free offer. Here he gives away a free chapter of his new book as
a way to entice followers.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


But, here’s the process for creating your own Landing Page:

#1 – Creating a Lead Magnet

#2 – Sign up with North Social. This site offers a number of Facebook applications.
Specifically they manage the process where fans can download and share your freebie offer.
Plus they have a few tools such as Deal Share, Sweepstakes, First Impression, Fan Offers, Sign
Ups, Show & Sell and more that help your page go viral.

#3 – Landing Page Design. Designing a landing page that offered our Lead Magnet while also
making sure the Share button was part of the overall design. That way if someone likes our
offer, he or she can easily link to it on their wall

1. Creating required facebook landing pages

2. Associating Lead Magnets with the landing pages for increasing fans

3. Promoting the Facebook landing pages

4. Researching and developing other facebook marketing strategies


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Getting REAL Results with YouTube
According to Internet Marketing experts, 2011 is a going to be the year of video marketing!
With YouTube, you can create an avalanche of traffic by creating small videos that solve micro-
problems in your niche.

This traffic method differs from others because you’ll be promoting both your blog AND our lead
magnet page. YouTube is an excellent way to give quality content while reselling your free
report. But you also want people to know about your blog.

So we have to promote both Blogsite & Lead Magnet site in our videos.

Creating YouTube Videos & Mini Commercials

Our YouTube strategy involves creating LOTS of content within our niche. Finding small
problems that people have and create a video for each one. Within each clip, we have to make
sure to include a “mini-commercial” that advertises our free report or any other offers

The way you get traffic from videos is to have a mini-commercial embedded in your videos.
These are slides that are briefly shown in the clip that advertise a free report.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


1. Creating videos with great contents that shows our expertise

2. Creating video presentation of our products

3. Creating an Videos with Mini Commercials

4. Creating Dedicated Urls for YouTube Videos

5. Increasing YouTube views


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Guest Posting
Guest posting is one of the best ways to increase traffic to your blogThis traffic method is an excellent way to
find a new audience. Every blog has its own core group of readers. Create great content with a guest post and
you’ll get a lot of new visitors checking out your blog for the first time.

1. To make sure that the blog is ready for new visitors

2. Finding blogs for guest posting

3. Contacting A-List bloggers

4. Creating and submitting one guest post per week


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Blog Comments
Commenting on other people’s blogs is another way to hijack an audience. This is especially
true if you’re leaving thought-provoking remarks that get people’s attentions.

Proper blog commenting is a lot more than going to your favorite five blogs and leaving
daily comments

1. Finding interesting blog posts for commenting.

2. 20 solid comments each day

3. Focusing on Comment Types : Funny, The Argument/Debate , Furthering the
Conversation , Answering a Question , Input your opinion , Ask questions , what
comments need to be, Giving respect to website owner/administrator , Saying something
constructive etc


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Search Engine Optimization

Create enough content and people will find you through the search engines. The trick is to
“hook” a visitor and get them coming back for more. My advice is to create an enticing lead
magnet and provide multiple sections on your blog for people to subscribe to an email list.

1. Keyword Research

2. SEO friendly Blog designs

3. Each blogpost On Page SEO

4. Each blogpost SEO copywriting

5. Link Building Campaign


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Social Bookmarks
Sites like Stumble Upon, Digg, and Delicious are another place to advertise your content. These
sites are a big popularity contest. The more people that “vote” for your stuff, the more visitors
you get. Once again this comes down to creating great content and networking with like-minded
bloggers.

1. Submitting our content in the social bookmaking sites

2. Adding social bookmarking button in each of our blog posts

3. Networking with like minded bloggers

4. Appealing readers to bookmark,vote and share the contents

5. Researching and finding niche in social bookmarking


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Lead Magnet Traffic Sources
Another place to drive traffic is a lead magnet site. It is highly recommended that you heavily
promote this web destination. In fact, we have to put much more effort in marketing this site
than you do with a blog.
Because it’s much easier to build a list when you offer people two basic choices –Subscribe or
don’t subscribe.
With a lead magnet site you leverage techniques like article marketing and PPC to get LOTS of
people to subscribe.

Marketing through Google Adwords
Google Adwords is a Google Service of Sponsored Ads.

Create Simple, Effective Ads & Display them on

1. Google Properties
2. Search Partners
3. Content Publishers who are using Google Ad sense

Pay only if people click your Ads


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Pay Per Click (PPC)
PPC is the 800 pound gorilla of all the ways to drive traffic to a lead magnet site. The goal here
is to target niche related keyword phrases and send this browsers directly to our Lead Magnet
Site

PPC or Pay Per Click is the name given to the online search marketing pricing structure, where
advertiser pays the publishing site/engines such as Google Adwords,MSN Adcenter & Yahoo
Search Marketing etc each time a prospect clicks on his ad.

In other words, the cost of the campaign is based on the number of times a prospect clicked on
your website. Such advertisements usually appear on the search results pages as Sponsored
Links or Listings. Since the advertiser pays for each click that takes the visitor to his site, PPC is
also called CPC or Cost per Click.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co



1. Understanding the Business Goals your PPC Marketing Campaign needs to achieve

2. Keyword Development

3. Campaign Designing

4. Ad Development

5. Deployment Of the Campaign

6. Management Of the Campaign

7. Tracking & ROI


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Facebook Ads
Another great source of driving highly targeted traffic to our lead magnet site is advertising
using facebook ads. To harness the value of Facebook advertising, you will need to dedicate
time and resources to test, analyze, monitor and tweak your ads.


1. Setting up your account

2. Facebook Campaign Research

3. Designing your Ads

4. Choosing your target audience

5. Bidding & Budgeting

6. Facebook Landing page creation or Lead Magnert

7. Tracking & ROI


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Article Marketing

Article marketing is a long-term traffic generation tactic .Writing an ezine article is an excellent way to create
interest for your personal brand. Unfortunately most Internet marketers send traffic directly to a blog, not a
lead magnet site.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co



1. Creating a repurposing plan for your articles and implement the plan

2. Writing articles that provides valuable content to your target market

3. Incorporating keywords and lead magnet in the articles

4. Submitting articles in the ezine article directories and other article bank directories

5. Creating ezine template for your email newsletter

6. Inserting articles into the ezine template

7. Sending out our email newsletter via our email marketing system


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Web 2.0

Sites like HubPages, WordPress.com, Blogger, and Squidoo are great for promoting a lead
magnet site. Again, it’s important to post quality content on these sites. This makes you stand
out from the people who post generalized, crappy articles.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co



1. Creating a repurposing plan for your articles and implement the plan

2. Writing articles that provides valuable content to your target market

3. Promoting the lead magnet on those sites


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Affiliate Programs or CPA (Cost Per Action)

Commission based marketing ie giving commission to people or websites referring
visitors/sales.

The idea here is to create a lead magnet ie the Offer that promotes premium information
product/eBook. Affiliates drive traffic to this lead magnet because they want to make money. In
turn, you drive traffic back to a blog by offering quality content that persuades list subscribers
to make a product purchase.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co



1. Working with the sales team and creating affiliate offers.

2. Joining Affiliate Networks such as NeverBlue.com for promoting our affiliate offers

3. Test and Track Your Affiliate Marketing System

4. Promoting the affiliate offers in the blogsite


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Banner Advertising
Banner advertising is the most popular way to promote the lead magnets. That is getting traffic by advertising
using banner adverts.


1. Creating banner ads for our lead magnets

2. Joining banner advertising network AdBrite.com and uploading our lead magnet banners for
promoting our offers

3. Test and Track Your Affiliate Marketing System

4. Promoting our lead magnet banner ads

SEO

Doing SEO for the Lead Magnets are also very much essential. That’s because it’s important to use a lead
magnet site as a web property that’s independent from your blog. So you’ll want to create backlinks and target
high traffic keywords in your niche


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Understanding the Big Picture
It is important to understand the “big picture” of how all this web traffic relates to one another. A lead magnet
site is an excellent way to build a list while also recycling traffic back to your blog.

Please refer to the four crucial boxes on this diagram:

1. Your blog (red box)
2. Lead Magnet (red box)
3. Email Sequence (black box)
4. Offer (green box)

Your Blog (Read Box)

Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


In the above diagram you might noticed that most of the traffic is directed to the blog.That’s
because this site is the primary hub of all your online promotions.

Also in the diagram you will see that the blog sends traffic to two places ie lead magnet & the
Offer .This is because our primary goal is list building which as that’s the THE best way to reach
your potential clients on the Internet.

So it is highly recommend that most of our blogging efforts should be directing toward getting
people to subscribe.

Furthermore, you’ll also want to send traffic to Affiliate Offers, Your Own Products or Daily
Coupons.

Lead Magnet (Read Box)
Again take a look at the diagram. You will see that there’s a lot of traffic coming in to the Lead
Magnet. But the only place you send people is to the email sequence.

Either they join your list or they go away.

With a lead magnet, your only goal is to get people on your email list. That’s it!

The Email Sequence (Black Box)
Your list is an asset which can not only be used for your email marketing campaign but also for
creating and strengthening relationships with the quality prospects.
Email content is a lot like blogging. You talk about their problems, provide a few solutions and
talk about your own experiences.
In addition, you can strengthen this relationship by directing people BACK to specific posts on
your blog that provide lots of value.
Naturally, as you interact with subscribers you can recommend your products & services,
affiliate offers, daily coupons etc
If your email content is providing value, people WILL check out your offers.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Offer (Green Box)
The ultimate destination for your blog traffic should be The Offer. Readers should come to this
site “presold” on this product. Then it’s up to the sales page to turn these warm leads into
paying customers.

Asking the following questions is a great way to maximize the results you get from blog traffic.

• KNOW where you’re driving traffic.
• When people click your links, understand “why” they’re doing it.
• What purpose does it serve? Are you trying to make money?
• Does this link provide additional content?


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Cost to Company

$3,500 Monthly


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Terms & Conditions
• 640 person-hours of services per month
• 4 Full Time Executives - 1 Designer , 1 Web Consultant , 2 SEO Analyst
• Minimum 3 months contract commitment is required which can be extended as per
requirements and at least one month notice to terminate the contract
• Advance payment for each month's billing cycle via PayPal.com and you can pay either
through your credit card or paypal account.
• Any transaction fee involved in sending money to the contractor paypal account would
be borne by the client.
• Normal office hours (flexible timing to be determined as per client needs under mutual
consent)
• 5 days a week (work during weekends/holidays* will attract additional charge under
mutual consent)

Notes:

• The monthly charges per resource are inclusive of project manager supervision, technical
support, infrastructure cost and local taxes. There are no other additional hidden charges
involved and no conditions applied.
• Any leaves (exclusive of Saturday, Sunday and other company holidays**) will be
covered by working extra hours during the month or successive months without any
additional cost

* No work will be performed during Indian National holidays
** Holiday list will be sent separately with the contract or before

Have queries?
Send us an email at info@thesws.co or call us at (+91)8018202486 / (+91)671-249-5350.
Also you can chat with us through skype @ thesws.co or gtalk at thesws.co@gmail.com or
Yahoo messenger @ thesws@ymail.com

To Start the Project
Send us an email ceo@thesws.co with the business details and expectations. We sign the
documents and thereafter, first month's fee needs to be deposited (Payment to be paid in
advance for every month). The work will start within two days of payment.


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