This document provides tips for optimizing a LinkedIn company profile for lead generation. It recommends using keyword-rich descriptions throughout the profile, designating admins, highlighting top products and services, adding offers and calls to action, embedding relevant videos, and analyzing metrics to improve performance over time. The goal is to engage audiences and drive traffic to landing pages to generate quality leads.

1. How To Optimize Your LinkedIn Company
Profile For Lead Generation
JENNIFER WONG | MARKETING
JENNIFER@OPTIFY.NET | @JENERATIONY

2. LinkedIn Profile – Overview Tab
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3. LinkedIn Profile – Overview Tab
Keyword rich company name
You can’t edit the Company
Page Name yourself. You
have to email LinkedIn:
http://bit.ly/LInamechange
Be aware what text is visible
before clicking to “see more”
Use your focused SEO terms
at the beginning of your
company description
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4. LinkedIn Profile – Overview Tab
Designate admins you want
to be able to make edits to
your page and publish status
updates.
From LinkedIn:
• You can see impressions and
engagement information on
visible updates, but we don’t
have the functionality for you to
view old posts or the metrics
related to those posts.
• Up to 20 updates will appear on
the Overview tab and the most
recent one will be at the top.
• Posts can be up to 500
characters (including spaces).
Shared link titles and
descriptions can be up to 250
characters each.
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5. LinkedIn Profile – Overview Tab
The Basics: Fill in all profile details
Use a landing page or
specific interior page
for your Company
website URL.
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6. LinkedIn Profile – Overview Tab
Add keyword rich
Company Specialties to
help you get found for
terms you care about.
For the total length of
specialties you provide, the
maximum length is 256
characters
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7. LinkedIn Profile – Products Tab
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8. LinkedIn Profile – Products Tab
Customize how you present your Create content that is relevant to your
products and services to distinct various target audiences to maximize
audience segments. engagement and ROI.
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9. LinkedIn Profile – Products Tab
Add up to three banners
that rotate on the page
and link to specific URLs.
Include a strong call to
action on your banners
and link to a landing page
to generate leads.
Test out different types of
offers to see which is most
effective
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10. LinkedIn Profile – Products Tab
Highlight you to five of your top products or services to keep your best stuff at the
top of your Products & Services page, and above the fold.
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11. LinkedIn Profile – Products Tab
Embed a video on the Overview page and for each individual Products &
services pages you create. You can experiment with different types of video
content on every page to engage people in a contextually relevant manner.
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12. LinkedIn Profile – Products Tab > Add Product/Service
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13. LinkedIn Profile – Products Tab > Add Product/Service
Think outside the box when
adding Products & Services.
Have a free trial people can sign
up for?
Add that!
Have a killer piece of content for
download?
Add that!
Offering demos of your product?
Add that!
Optimize for all your best offers
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14. LinkedIn Profile – Products Tab > Add Product/Service
For each Product &
Service you add, as an
admin you have access
to the impressions and
engagement metrics.
According to Forrester
Research, 83% of us say we are
at least somewhat influenced
by word-of-mouth.
To increase impressions and
engagement of your listings, solicit
recommendations from your customers
for each of your products and services.
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15. LinkedIn Profile – Products Tab > Add Product/Service
Offers, Offers, Offers
You can add special promotion unique to every product or service page.
Experiment with various types of offers that aligns with your product or
service. Each offer destination URL should be a landing page to optimize that
lead conversion!
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16. LinkedIn Profile – Company Status Updates
Share
Sort
Measure
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17. LinkedIn Profile – Paid Ads
Boost additional traffic to
your profile or product
pages with targeted
LinkedIn Ads.
Create multiple versions of your campaigns to
see what works best.
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18. LinkedIn Profile – Metrics
Follower Statistics
Page Statistics
Insights
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19. LinkedIn Profile – Additional Resources
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